RankDude
Archived edition, September 2026

AI Design Tools Industry Report, September 2026

Miles FosterOwner and tester, RankDude

The market▼ Shrinking

Visits, year on year, without Canva
-4.6%
Visits, last six months
-16%
Name searches vs October 2025
-0.8%

Every key number on the AI design tool market for September 2026, dated and sourced, so you can quote it. The 22 sites I measure got about 226 million visits from Google, 2% fewer than a year ago, and the five most-visited sites took 98.8% of them.

Below: every figure in one table, the most-visited sites, who grew and who shrank and what I expect for October 2026. This is an archived edition, kept as published; the latest one is here.

Published 15 October 2026. Data from DataForSEO, Tranco and Ahrefs · free to quote with a link · not a ranking

AI design tool industry report: the key numbers for September 2026

Four numbers for September 2026. Visits mean visits from Google search to the 22 tracked sites. Tap one for the detail below.

1Every figure in one table

Measure

  • Search visits a month, all tracked sites, worldwide
    Value
    226,290,439
    Period and basis
    September 2026; -2.4% year on year, -3.1% month on month
  • Search visits a month, United States
    Value
    15,949,254
    Period and basis
    September 2026; -3.0% year on year
  • US share of worldwide search visits
    Value
    7%
    Period and basis
    September 2026
  • Brand-name searches a month, US, all counted brands
    Value
    30,872,550
    Period and basis
    September 2026; -0.8% against October 2025
  • Brand-name searches a month, worldwide
    Value
    190,624,090
    Period and basis
    September 2026; -18.4% against October 2025
  • Searches a month for “ai design tools”, US
    Value
    1,900
    Period and basis
    Google Ads, 12-month average
  • Searches a month for “ai design tools”, worldwide
    Value
    6,600
    Period and basis
    Google Ads, 12-month average
  • Referring domains, all tracked sites
    Value
    816,596
    Period and basis
    September 2026; +500.6% year on year
  • Share of worldwide visits held by the five most-visited sites
    Value
    98.8%
    Period and basis
    September 2026
  • Share held by the ten most-visited sites
    Value
    99.6%
    Period and basis
    September 2026
  • Tracked sites on Google's first page for “ai design tools”, US
    Value
    1
    Period and basis
    September 2026; positions 1 to 10
  • Tracked sites ranking anywhere for “ai design tools”, US
    Value
    1
    Period and basis
    September 2026; any position checked

Brand-name searches leave out Framer, Playground and Sketch: the name is shared with an ordinary word or another product.

2How many people visited

In plain words: These sites got about as many visits from Google as a year ago (-2%), and September 2026 was a weaker month than August 2026 (-3%). Canva, which takes 92.1% of all the visits, fell in line with the market (-2% on a year ago).

WorldVisits a month to AI design tool sites, worldwide

0125M250M375M500MOct 24Dec 24Feb 25Apr 25Jun 25Aug 25Oct 25Dec 25Feb 26Apr 26Jun 26Sep 26226M
Low 220MHigh 277MAverage 247M
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are about level with a year ago, and 18% below the April 2026 high. One site winning or losing a ranking can swing a single month a lot.

3How many people went looking

People typed a site’s name into Google about as often as in October 2025 (-1%). That is the loyalty number: nobody types a name by accident.

USSearches a month for the site names, United States

013M25M38M50MOct 25Dec 25Feb 26Apr 26Jun 26Sep 2631M
Low 12MHigh 31MAverage 26M
Hover, tap, or use the arrow keys to inspect a month

US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.

Miles explains

Name searches are the number I trust most. They are about level, and nobody types a site’s name by accident, so this shows more people coming back on purpose.

4Where the visitors live

About 7 of every 100 visits come from the United States. Outside the US I measure 21 countries one by one; the largest is India.

USShare of visits that come from the US (%)

05101520Oct 24Dec 24Feb 25Apr 25Jun 25Aug 25Oct 25Dec 25Feb 26Apr 26Jun 26Sep 267
Low 6.7High 10.9Average 8
Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Country

  • India
    Search visits a month
    39,510,463
    Share of the measured countries
    56.5%
  • Brazil
    Search visits a month
    14,775,292
    Share of the measured countries
    21.1%
  • Canada
    Search visits a month
    4,897,930
    Share of the measured countries
    7%
  • France
    Search visits a month
    3,923,582
    Share of the measured countries
    5.6%
  • Germany
    Search visits a month
    2,182,170
    Share of the measured countries
    3.1%
  • United Kingdom
    Search visits a month
    2,084,388
    Share of the measured countries
    3%
  • Australia
    Search visits a month
    1,596,563
    Share of the measured countries
    2.3%
  • Philippines
    Search visits a month
    405,538
    Share of the measured countries
    0.6%
  • Indonesia
    Search visits a month
    240,191
    Share of the measured countries
    0.3%
  • Mexico
    Search visits a month
    117,668
    Share of the measured countries
    0.2%

Source: DataForSEO, September 2026.

Miles explains

The US is the biggest single market, but only about 7 in every 100 visits. India alone is 56.5% of the countries measured outside it.

5The most-visited sites

Canva gets the most visits, Canva is the name people search for most, and Magic Patterns is the highest-placed tracked site on Google for “ai design tools”, at position 5. The five most-visited sites take 98.8% of all visits.

By worldwide search visits

  • Canva
    Visits a month
    208,363,099
  • Figma
    Visits a month
    11,508,367
  • Design.com
    Visits a month
    2,545,381
  • Venngage
    Visits a month
    742,585
  • BrandCrowd
    Visits a month
    483,508
  • Pixelied
    Visits a month
    425,849
  • Framer
    Visits a month
    409,507
  • Piktochart
    Visits a month
    382,411
  • Kittl
    Visits a month
    382,181
  • Recraft
    Visits a month
    234,519

By US brand-name searches

  • Canva
    Searches a month
    30,400,000
  • Figma
    Searches a month
    368,000
  • Kittl
    Searches a month
    49,500
  • Piktochart
    Searches a month
    12,100
  • BrandCrowd
    Searches a month
    6,600
  • Design.com
    Searches a month
    6,600
  • Relume
    Searches a month
    6,600
  • Venngage
    Searches a month
    5,400
  • Recraft
    Searches a month
    4,400
  • Dzine
    Searches a month
    3,600

Miles explains

The five most-visited sites take 98.8% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.

6Who grew and who shrank

The fastest grower in a year was UX Pilot (+457%); the steepest fall was at Designs.ai (-94%). Big swings are usually one site winning or losing one Google ranking.

Growing

  • UX Pilot
    A year ago
    22,239
    Now
    123,939
    Change
    +457%
  • Figma
    A year ago
    7,939,085
    Now
    11,508,367
    Change
    +45%
  • Design.com
    A year ago
    1,824,439
    Now
    2,545,381
    Change
    +40%
  • Magic Patterns
    A year ago
    6,258
    Now
    6,401
    Change
    +2%
  • Framer
    A year ago
    403,356
    Now
    409,507
    Change
    +2%

Declining

  • Designs.ai
    A year ago
    546,827
    Now
    35,715
    Change
    -94%
  • Playground
    A year ago
    980,335
    Now
    78,099
    Change
    -92%
  • Piktochart
    A year ago
    1,461,150
    Now
    382,411
    Change
    -74%
  • BrandCrowd
    A year ago
    1,459,370
    Now
    483,508
    Change
    -67%
  • Kittl
    A year ago
    889,777
    Now
    382,181
    Change
    -57%
  • Uizard
    A year ago
    302,217
    Now
    142,687
    Change
    -53%
  • UXPin
    A year ago
    56,344
    Now
    28,788
    Change
    -49%
  • Dzine
    A year ago
    195,881
    Now
    108,326
    Change
    -45%

Worldwide search visits, September 2026 against a year earlier; sites with at least 5,000 visits a year ago.

Corrected 22 October 2026: the figures were rebuilt from the sources; the year-on-year change in visits moved from -1.0% to -1.5%.

Corrected 22 October 2026: the figures were rebuilt from the sources; the year-on-year change in visits moved from -1.6% to -2.4%.

To cite this report: RankDude, “AI Design Tools Industry Report, September 2026”, published 15 October 2026, corrected 22 October 2026, https://rankdude.ai/ai-design-tools/statistics/industry-report/2026-09. Figures are estimates from the sources named beside them.

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