Updated 10/15/2026 · next update 11/01/2026

AI design tool market, September 2026

Miles FosterOwner and tester, RankDude

The market▲ Growingbut visits are down 18% since April 2026

Visits, year on year, without Canva: +24%
Visits vs August 2026: -2.8%
Name searches vs October 2025: -0.7%

Every month I measure Google visits to the 11 AI design tool sites I track, and how often people search for them by name. In September 2026 they got about 221 million visits, 1% fewer than a year ago and 3% fewer than in August 2026.

Below: who grew fastest (one site is up 457% in a year), who sits highest on Google, where the visitors live and what comes next.

Data from DataForSEO, Tranco, Chrome UX Report, Ahrefs and SerpApi · not a ranking

AI design tool market: the key numbers for September 2026

Four numbers for September 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.

Visits from Google221Mvisits-1% vs a year ago
Name searches, US31Msearches-1% vs October 2025
Top five sites99.9%of visitsCanva is the most visited
Expected in October222Mvisitslikely 204M to 240M

The tracked sites got 220,778,423 visits from Google in September 2026, 1% fewer than a year ago and 3% fewer than in August 2026. Canva, which takes 94.4% of all the visits, lost more visits on its own than the whole market lost in a year. Without it, visits would be up 23.8% on a year ago instead of down 1.0%.
“ai design tools” gets about 1,900 US searches a month. People searched the site names 30,833,360 times in the US in September 2026, about as often as in October 2025.
1 tracked site is on Google’s first page for “ai design tools”; the highest is Magic Patterns at position 5. Canva is the most-visited site.
6.9% of visits came from the US (6.9% a year ago), then India, Brazil and Canada. The five most-visited sites took 99.9% of all visits.

1How many visits

In plain words: These sites got about as many visits from Google as a year ago (-1%), and September 2026 was about the same as August 2026 (-3%). Canva, which takes 94.4% of all the visits, lost more visits on its own than the whole market lost in a year. Without it, visits would be up 23.8% on a year ago instead of down 1.0%.

Visits, September 2026: 220,778,423 (-1.0% on a year ago, -2.8% on August 2026)
US visits: 15,238,000 (-1.2% on a year ago)
24-month peak: 269,527,535 in April 2026

WorldVisits a month to AI design tool sites, worldwide

Low 211MHigh 270MAverage 238M

Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are about level with a year ago, and 18% below the April 2026 high. One site winning or losing a ranking can swing a single month a lot.

2How many people went looking

People typed a site’s name into Google about as often as in October 2025 (-1%). That is the loyalty number, because nobody types a name by accident.

Searches for "ai design tools": 1,900 a month in the US, 6,600 worldwide (12-month average)
Name searches, September 2026: 30,833,360 in the US (-0.7% since October 2025), 190,313,100 worldwide

USSearches a month for "ai design tools", United States

Low 1.0KHigh 3.6KAverage 2.1K

Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO.

USSearches a month for the site names, United States

Low 12MHigh 31MAverage 26M

Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO, to September 2026.

Most searched brand names, US, ordered by searches a month
Most searched by name, US	Searches a month
Canva	30,400,000
Figma	368,000
Kittl	49,500
Relume	6,600
Magic Patterns	2,900
Designs.ai	2,400
Uizard	1,600
UX Pilot	1,000

Most searched by name, US

Canva
Searches a month
30,400,000
Figma
Searches a month
368,000
Kittl
Searches a month
49,500
Relume
Searches a month
6,600
Magic Patterns
Searches a month
2,900
Designs.ai
Searches a month
2,400
Uizard
Searches a month
1,600
UX Pilot
Searches a month
1,000

Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.

Miles explains

Name searches are the number I trust most. They are about level, and nobody types a site’s name by accident, so this shows more people coming back on purpose.

3Who is on Google's first page

1 tracked site is on Google’s first page for “ai design tools”; the highest-placed is Magic Patterns, at position 5. Being on that page is the biggest single thing that decides how many visits a site gets.

Ordered by US Google position for “ai design tools”, then Tranco rank. A measured order, not a ranking.

Google US positions for ai design tools, the first 11 of 11 tracked sites
Site	Google US	Tranco	Move in 37 days	Search visits
Magic Patterns	5	322,712	▲ 25,351	6,401
Canva	–	246	▼ 6	208,363,099
Figma	–	889	▼ 22	11,508,367
Sketch	–	16,870	▼ 432	146,980
Kittl	–	47,134	▲ 2,483	382,181
Uizard	–	62,527	▼ 1,034	142,687
UXPin	–	71,929	▼ 711	28,788
Designs.ai	–	113,983	▼ 23,484	35,715
Visily	–	240,535	▼ 26,146	30,065
Relume	–	269,131	▲ 9,565	10,201
UX Pilot	–	316,416	▼ 25,672	123,939

Site

Magic Patterns
Google US
5
Tranco
322,712
Move in 37 days
▲ 25,351
Search visits
6,401
Canva
Google US
–
Tranco
246
Move in 37 days
▼ 6
Search visits
208,363,099
Figma
Google US
–
Tranco
889
Move in 37 days
▼ 22
Search visits
11,508,367
Sketch
Google US
–
Tranco
16,870
Move in 37 days
▼ 432
Search visits
146,980
Kittl
Google US
–
Tranco
47,134
Move in 37 days
▲ 2,483
Search visits
382,181
Uizard
Google US
–
Tranco
62,527
Move in 37 days
▼ 1,034
Search visits
142,687
UXPin
Google US
–
Tranco
71,929
Move in 37 days
▼ 711
Search visits
28,788
Designs.ai
Google US
–
Tranco
113,983
Move in 37 days
▼ 23,484
Search visits
35,715
Visily
Google US
–
Tranco
240,535
Move in 37 days
▼ 26,146
Search visits
30,065
Relume
Google US
–
Tranco
269,131
Move in 37 days
▲ 9,565
Search visits
10,201
UX Pilot
Google US
–
Tranco
316,416
Move in 37 days
▼ 25,672
Search visits
123,939

Source: DataForSEO (US Google positions) and Tranco, September 2026. First 11 of 11 sites shown.

Miles explains

No tracked site sits high on Google for “ai design tools”, so most visits here come from people who already know the names.

4Who grew, who faded

Biggest gain in September 2026: UXPin (+5%); biggest loss: Designs.ai (-22%). Year-on-year growers are on the demand page.

Biggest moves in September 2026

Biggest monthly gains
Up this month	Aug 26	Sep 26	Change
UXPin	27,409	28,788	+5.0%

Up this month

UXPin
Aug 26
27,409
Sep 26
28,788
Change
+5.0%

Biggest monthly losses
Down this month	Aug 26	Sep 26	Change
Designs.ai	45,643	35,715	-21.8%
Magic Patterns	7,838	6,401	-18.3%
Visily	34,302	30,065	-12.4%
Sketch	167,430	146,980	-12.2%
Kittl	422,308	382,181	-9.5%
UX Pilot	130,063	123,939	-4.7%

Down this month

Designs.ai
Aug 26
45,643
Sep 26
35,715
Change
-21.8%
Magic Patterns
Aug 26
7,838
Sep 26
6,401
Change
-18.3%
Visily
Aug 26
34,302
Sep 26
30,065
Change
-12.4%
Sketch
Aug 26
167,430
Sep 26
146,980
Change
-12.2%
Kittl
Aug 26
422,308
Sep 26
382,181
Change
-9.5%
UX Pilot
Aug 26
130,063
Sep 26
123,939
Change
-4.7%

Brand demand, since October 2025

Brand names searched less
Searched less	Oct 25	Sep 26	Change
Uizard	8,100	1,600	-80.2%
UX Pilot	4,400	1,000	-77.3%
Visily	2,900	880	-69.7%
UXPin	1,000	480	-52.0%
Designs.ai	4,400	2,400	-45.5%
Magic Patterns	4,400	2,900	-34.1%

Searched less

Uizard
Oct 25
8,100
Sep 26
1,600
Change
-80.2%
UX Pilot
Oct 25
4,400
Sep 26
1,000
Change
-77.3%
Visily
Oct 25
2,900
Sep 26
880
Change
-69.7%
UXPin
Oct 25
1,000
Sep 26
480
Change
-52.0%
Designs.ai
Oct 25
4,400
Sep 26
2,400
Change
-45.5%
Magic Patterns
Oct 25
4,400
Sep 26
2,900
Change
-34.1%

Source: Google Ads via DataForSEO.

5Where the visitors live

About 7 of every 100 visits come from the United States.

US share of visits: 6.9% (6.9% a year ago)
Largest outside the US: India, Brazil and Canada
US share of "ai design tools" searches: 29%

USShare of visits that come from the US (%)

Low 6.5High 10.6Average 7

Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Visits by country, the ten largest outside the US
Country	Search visits a month	Share of the measured countries
India	37,694,556	56.5%
Brazil	14,645,854	21.9%
Canada	4,804,174	7.2%
France	3,875,110	5.8%
Germany	2,142,716	3.2%
United Kingdom	1,998,652	3%
Australia	1,563,077	2.3%

Country

India
Search visits a month
37,694,556
Share of the measured countries
56.5%
Brazil
Search visits a month
14,645,854
Share of the measured countries
21.9%
Canada
Search visits a month
4,804,174
Share of the measured countries
7.2%
France
Search visits a month
3,875,110
Share of the measured countries
5.8%
Germany
Search visits a month
2,142,716
Share of the measured countries
3.2%
United Kingdom
Search visits a month
1,998,652
Share of the measured countries
3%
Australia
Search visits a month
1,563,077
Share of the measured countries
2.3%

Source: DataForSEO, September 2026.

Miles explains

The US is the single biggest market, but only about 7 in every 100 visits. India alone is 56.5% of the countries I measure outside it.

6Links and ratings

The tracked sites had 667,103 referring domains between them in September 2026; this is the first reading, so there is no year-on-year figure yet. The average Domain Rating is 78. Canva has the strongest link profile at DR 93.

Strongest link profiles by Domain Rating
By Domain Rating (Ahrefs)	DR
Canva	93
Figma	92
Sketch	85
UXPin	79
Kittl	76
Relume	76
Uizard	75
Designs.ai	74

By Domain Rating (Ahrefs)

Canva
DR
93
Figma
DR
92
Sketch
DR
85
UXPin
DR
79
Kittl
DR
76
Relume
DR
76
Uizard
DR
75
Designs.ai
DR
74

Most referring domains
By referring domains	Domains
Canva	503,311
Figma	105,806
Sketch	18,300
UXPin	9,353
Kittl	7,453
Uizard	6,280
Designs.ai	6,162
Relume	3,343

By referring domains

Canva
Domains
503,311
Figma
Domains
105,806
Sketch
Domains
18,300
UXPin
Domains
9,353
Kittl
Domains
7,453
Uizard
Domains
6,280
Designs.ai
Domains
6,162
Relume
Domains
3,343

Source: DataForSEO and Ahrefs, September 2026.