AI Workflow Automation Industry Report, September 2026

1Every figure in one table

Brand-name searches leave out Cassidy, Magical, Make, Parabola and Vellum: the name is shared with an ordinary word or another product.

2How many people visited

In plain words: These sites got fewer visits from Google than a year ago (-54%), and September 2026 was a weaker month than August 2026 (-14%). Zapier, which takes 65.3% of all the visits, accounts for most of the fall (79% of it). Without it, visits would be down 42.3% on a year ago instead of down 54.4%. Zapier lost more visits in September 2026 (1,489,941) than the whole market did (1,433,597); without it, visits to the other sites rose 1.8% on August 2026.

Miles explains

Judge this line on the year, not the last dot: visits are 54% below a year ago, and 54% below the September 2025 high. One site winning or losing a ranking can swing a single month a lot.

3How many people went looking

People typed a site’s name into Google 14453% more often than a year ago (+14453%). That is the loyalty number: nobody types a name by accident.

Miles explains

Name searches are the number I trust most. They are up 14453%, and nobody types a site’s name by accident, so this shows more people coming back on purpose.

4Where the visitors live

About 25 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.

Miles explains

The US is the biggest single market, but only about 25 in every 100 visits. India alone is 60.8% of the countries measured outside it.

5The most-visited sites

Zapier gets the most visits, Zapier is the name people search for most, and Activepieces is the highest-placed tracked site on Google for “ai workflow automation”, at position 13. The five most-visited sites take 92.8% of all visits.

Most-visited sites by worldwide search visits

By worldwide search visits	Visits a month
Zapier	5,900,712
Make	1,351,742
n8n	780,344
UiPath	181,733
Gumloop	165,700
MuleSoft	68,701
Pega	67,140
Latenode	63,189
Automation Anywhere	45,106
Appian	39,877

By worldwide search visits

• Zapier

  Visits a month

  5,900,712

• Make

  Visits a month

  1,351,742

• n8n

  Visits a month

  780,344

• UiPath

  Visits a month

  181,733

• Gumloop

  Visits a month

  165,700

• MuleSoft

  Visits a month

  68,701

• Pega

  Visits a month

  67,140

• Latenode

  Visits a month

  63,189

• Automation Anywhere

  Visits a month

  45,106

• Appian

  Visits a month

  39,877

Most searched brand names, US

By US brand-name searches	Searches a month
Zapier	110,000
n8n	90,500
Pipedream	27,100
Appian	22,200
UiPath	18,100
Workato	14,800
MuleSoft	12,100
Boomi	9,900
Pega	9,900
Gumloop	8,100

By US brand-name searches

• Zapier

  Searches a month

  110,000

• n8n

  Searches a month

  90,500

• Pipedream

  Searches a month

  27,100

• Appian

  Searches a month

  22,200

• UiPath

  Searches a month

  18,100

• Workato

  Searches a month

  14,800

• MuleSoft

  Searches a month

  12,100

• Boomi

  Searches a month

  9,900

• Pega

  Searches a month

  9,900

• Gumloop

  Searches a month

  8,100

Miles explains

The five most-visited sites take 92.8% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.

6Who grew and who shrank

The fastest grower in a year was Albato (+230%); the steepest fall was at Budibase (-88%). Big swings are usually one site winning or losing one Google ranking.

Fastest growing sites

Growing	A year ago	Now	Change
Albato	7,605	25,066	+230%
Beam AI	9,516	20,784	+118%
Integrately	19,484	25,136	+29%
Vellum	17,969	20,196	+12%

Growing

• Albato

  A year ago

  7,605

  Now

  25,066

  Change

  +230%

• Beam AI

  A year ago

  9,516

  Now

  20,784

  Change

  +118%

• Integrately

  A year ago

  19,484

  Now

  25,136

  Change

  +29%

• Vellum

  A year ago

  17,969

  Now

  20,196

  Change

  +12%

Fastest declining sites

Declining	A year ago	Now	Change
Budibase	58,075	6,873	-88%
Parabola	10,121	1,274	-87%
Cassidy	8,241	1,115	-87%
Bardeen	134,136	25,658	-81%
Nintex	35,105	7,799	-78%
Pabbly Connect	65,310	19,833	-70%
n8n	2,387,349	780,344	-67%
MuleSoft	175,722	68,701	-61%

Declining

• Budibase

  A year ago

  58,075

  Now

  6,873

  Change

  -88%

• Parabola

  A year ago

  10,121

  Now

  1,274

  Change

  -87%

• Cassidy

  A year ago

  8,241

  Now

  1,115

  Change

  -87%

• Bardeen

  A year ago

  134,136

  Now

  25,658

  Change

  -81%

• Nintex

  A year ago

  35,105

  Now

  7,799

  Change

  -78%

• Pabbly Connect

  A year ago

  65,310

  Now

  19,833

  Change

  -70%

• n8n

  A year ago

  2,387,349

  Now

  780,344

  Change

  -67%

• MuleSoft

  A year ago

  175,722

  Now

  68,701

  Change

  -61%

Worldwide search visits, September 2026 against a year earlier; sites with at least 5,000 visits a year ago.