RankDude
Updated 10/15/2026 · next update 11/01/2026

AI Workflow Automation Industry Report, September 2026

Miles FosterOwner and tester, RankDude

The market▼ Shrinking

Visits, year on year, without Zapier
-42%
Visits, last six months
-49%
Name searches vs October 2025
-46%

Every key number on the AI workflow automation market for September 2026, dated and sourced, so you can quote it. The 29 sites I measure got about 9 million visits from Google, 55% fewer than a year ago, and the five most-visited sites took 93.5% of them.

Below: every figure in one table, the most-visited sites, who grew and who shrank and what I expect for October 2026.

Published 15 October 2026. Data from DataForSEO, Tranco and Ahrefs · free to quote with a link · not a ranking

AI workflow automation industry report: the key numbers for September 2026

Four numbers for September 2026. Visits mean visits from Google search to the 29 tracked sites. Tap one for the detail below.

1Every figure in one table

Measure

  • Search visits a month, all tracked sites, worldwide
    Value
    8,964,286
    Period and basis
    September 2026; -54.5% year on year, -13.9% month on month
  • Search visits a month, United States
    Value
    2,219,189
    Period and basis
    September 2026; +27.1% year on year
  • US share of worldwide search visits
    Value
    24.8%
    Period and basis
    September 2026
  • Brand-name searches a month, US, all counted brands
    Value
    344,570
    Period and basis
    September 2026; -46.4% against October 2025
  • Brand-name searches a month, worldwide
    Value
    2,463,620
    Period and basis
    September 2026; -45.1% against October 2025
  • Searches a month for “ai workflow automation”, US
    Value
    1,000
    Period and basis
    Google Ads, 12-month average
  • Searches a month for “ai workflow automation”, worldwide
    Value
    4,400
    Period and basis
    Google Ads, 12-month average
  • Referring domains, all tracked sites
    Value
    347,372
    Period and basis
    September 2026; first reading, no year-on-year figure yet
  • Share of worldwide visits held by the five most-visited sites
    Value
    93.5%
    Period and basis
    September 2026
  • Share held by the ten most-visited sites
    Value
    96.7%
    Period and basis
    September 2026
  • Tracked sites on Google's first page for “ai workflow automation”, US
    Value
    0
    Period and basis
    September 2026; positions 1 to 10
  • Tracked sites ranking anywhere for “ai workflow automation”, US
    Value
    1
    Period and basis
    September 2026; any position checked

Brand-name searches leave out Cassidy, Magical, Make, Parabola and Vellum: the name is shared with an ordinary word or another product.

2How many people visited

In plain words: These sites got fewer visits from Google than a year ago (-55%), and September 2026 was a weaker month than August 2026 (-14%). Zapier, which takes 65.8% of all the visits, accounts for most of the fall (79% of it). Without it, visits would be down 42.3% on a year ago instead of down 54.5%. Zapier lost more visits in September 2026 (1,489,941) than the whole market did (1,442,196); without it, visits to the other sites rose 1.6% on August 2026.

WorldVisits a month to AI workflow automation sites, worldwide

06.3M13M19M25MOct 24Dec 24Feb 25Apr 25Jun 25Aug 25Oct 25Dec 25Feb 26Apr 26Jun 26Sep 269.0M
Low 8.9MHigh 23MAverage 15M
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 55% below a year ago, and 61% below the October 2025 high. One site winning or losing a ranking can swing a single month a lot.

3How many people went looking

People typed a site’s name into Google 46% less often than in October 2025 (-46%). That is the loyalty number: nobody types a name by accident.

USSearches a month for the site names, United States

0250K500K750K1.0MOct 25Dec 25Feb 26Apr 26Jun 26Sep 26345K
Low 345KHigh 642KAverage 468K
Hover, tap, or use the arrow keys to inspect a month

US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.

Miles explains

Name searches are the number I trust most. They are down 46%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.

4Where the visitors live

About 25 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.

USShare of visits that come from the US (%)

012.52537.550Oct 24Dec 24Feb 25Apr 25Jun 25Aug 25Oct 25Dec 25Feb 26Apr 26Jun 26Sep 2624.8
Low 8.9High 27.4Average 18
Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Country

  • India
    Search visits a month
    1,976,979
    Share of the measured countries
    60.9%
  • Canada
    Search visits a month
    484,320
    Share of the measured countries
    14.9%
  • United Kingdom
    Search visits a month
    476,059
    Share of the measured countries
    14.7%
  • Australia
    Search visits a month
    115,138
    Share of the measured countries
    3.5%
  • Brazil
    Search visits a month
    96,229
    Share of the measured countries
    3%
  • Germany
    Search visits a month
    62,344
    Share of the measured countries
    1.9%
  • France
    Search visits a month
    34,273
    Share of the measured countries
    1.1%

Source: DataForSEO, September 2026.

Miles explains

The US is the biggest single market, but only about 25 in every 100 visits. India alone is 60.9% of the countries measured outside it.

5The most-visited sites

Zapier gets the most visits, Zapier is the name people search for most, and Activepieces is the highest-placed tracked site on Google for “ai workflow automation”, at position 13. The five most-visited sites take 93.5% of all visits.

By worldwide search visits

  • Zapier
    Visits a month
    5,900,712
  • Make
    Visits a month
    1,351,742
  • n8n
    Visits a month
    780,344
  • UiPath
    Visits a month
    181,733
  • Gumloop
    Visits a month
    165,700
  • MuleSoft
    Visits a month
    68,701
  • Pega
    Visits a month
    67,140
  • Latenode
    Visits a month
    63,189
  • Automation Anywhere
    Visits a month
    45,106
  • Appian
    Visits a month
    39,877

By US brand-name searches

  • Zapier
    Searches a month
    110,000
  • n8n
    Searches a month
    90,500
  • Pipedream
    Searches a month
    27,100
  • Appian
    Searches a month
    22,200
  • UiPath
    Searches a month
    18,100
  • Workato
    Searches a month
    14,800
  • MuleSoft
    Searches a month
    12,100
  • Boomi
    Searches a month
    9,900
  • Pega
    Searches a month
    9,900
  • Gumloop
    Searches a month
    8,100

Miles explains

The five most-visited sites take 93.5% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.

6Who grew and who shrank

The fastest grower in a year was Albato (+230%); the steepest fall was at Parabola (-87%). Big swings are usually one site winning or losing one Google ranking.

Growing

  • Albato
    A year ago
    7,605
    Now
    25,066
    Change
    +230%
  • Integrately
    A year ago
    19,484
    Now
    25,136
    Change
    +29%
  • Vellum
    A year ago
    17,969
    Now
    20,196
    Change
    +12%

Declining

  • Parabola
    A year ago
    10,121
    Now
    1,274
    Change
    -87%
  • Cassidy
    A year ago
    8,241
    Now
    1,115
    Change
    -87%
  • Bardeen
    A year ago
    134,136
    Now
    25,658
    Change
    -81%
  • Nintex
    A year ago
    35,105
    Now
    7,799
    Change
    -78%
  • Pabbly Connect
    A year ago
    65,310
    Now
    19,833
    Change
    -70%
  • n8n
    A year ago
    2,387,349
    Now
    780,344
    Change
    -67%
  • MuleSoft
    A year ago
    175,722
    Now
    68,701
    Change
    -61%
  • Magical
    A year ago
    74,813
    Now
    29,734
    Change
    -60%

Worldwide search visits, September 2026 against a year earlier; sites with at least 5,000 visits a year ago.

To cite this report: RankDude, “AI Workflow Automation Industry Report, September 2026”, published 15 October 2026, https://rankdude.ai/ai-workflow-automation/statistics/industry-report. Figures are estimates from the sources named beside them.