AI workflow automation market, September 2026
Miles FosterOwner and tester, RankDude
The market▼ Shrinking
- Visits, year on year, without Zapier
- -42%
- Visits vs August 2026
- -14%
- Name searches vs October 2025
- -46%
Every month I measure Google visits to the 29 AI workflow automation sites I track, and how often people search for them by name. In September 2026 they got about 9 million visits, 55% fewer than a year ago and 14% fewer than in August 2026.
Below: who grew fastest (one site is up 230% in a year), who sits highest on Google, where the visitors live and what comes next.
Data from DataForSEO, Tranco, Chrome UX Report, Ahrefs and SerpApi · not a ranking
AI workflow automation market: the key numbers for September 2026
Four numbers for September 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.
- The tracked sites got 8,964,286 visits from Google in September 2026, 55% fewer than a year ago and 14% fewer than in August 2026. Zapier, which takes 65.8% of all the visits, accounts for most of the fall (79% of it). Without it, visits would be down 42.3% on a year ago instead of down 54.5%. Zapier lost more visits in September 2026 (1,489,941) than the whole market did (1,442,196); without it, visits to the other sites rose 1.6% on August 2026.
- “ai workflow automation” gets about 1,000 US searches a month. People searched the site names 344,570 times in the US in September 2026, 46% less often than in October 2025.
- No tracked site is on Google’s first page for “ai workflow automation”; the highest is Activepieces, at position 13. Zapier is the most-visited site.
- 24.8% of visits came from the US (8.9% a year ago), then India, Canada and United Kingdom. The five most-visited sites took 93.5% of all visits.
1How many visits
In plain words: These sites got fewer visits from Google than a year ago (-55%), and September 2026 was a weaker month than August 2026 (-14%). Zapier, which takes 65.8% of all the visits, accounts for most of the fall (79% of it). Without it, visits would be down 42.3% on a year ago instead of down 54.5%. Zapier lost more visits in September 2026 (1,489,941) than the whole market did (1,442,196); without it, visits to the other sites rose 1.6% on August 2026.
- Visits, September 2026
- 8,964,286 (-54.5% on a year ago, -13.9% on August 2026)
- US visits
- 2,219,189 (+27.1% on a year ago)
- 24-month peak
- 22,957,845 in October 2025
WorldVisits a month to AI workflow automation sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 55% below a year ago, and 61% below the October 2025 high. One site winning or losing a ranking can swing a single month a lot.
2How many people went looking
People typed a site’s name into Google 46% less often than in October 2025 (-46%). That is the loyalty number, because nobody types a name by accident.
- Searches for "ai workflow automation"
- 1,000 a month in the US, 4,400 worldwide (12-month average)
- Name searches, September 2026
- 344,570 in the US (-46.4% since October 2025), 2,463,620 worldwide
USSearches a month for "ai workflow automation", United States
Source: Google Ads via DataForSEO.
USSearches a month for the site names, United States
Source: Google Ads via DataForSEO, to September 2026.
| Most searched by name, US | Searches a month |
|---|---|
 Zapier | 110,000 |
 n8n | 90,500 |
 Pipedream | 27,100 |
 Appian | 22,200 |
 UiPath | 18,100 |
 Workato | 14,800 |
 MuleSoft | 12,100 |
 Boomi | 9,900 |
Most searched by name, US
- Zapier
- Searches a month
- 110,000
- n8n
- Searches a month
- 90,500
- Pipedream
- Searches a month
- 27,100
- Appian
- Searches a month
- 22,200
- UiPath
- Searches a month
- 18,100
- Workato
- Searches a month
- 14,800
- MuleSoft
- Searches a month
- 12,100
- Boomi
- Searches a month
- 9,900
Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.
Miles explains
Name searches are the number I trust most. They are down 46%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.
3Who is on Google's first page
No tracked site is on Google’s first page for “ai workflow automation”; the highest-placed is Activepieces, at position 13. Being on that page is the biggest single thing that decides how many visits a site gets.
Ordered by US Google position for “ai workflow automation”, then Tranco rank. A measured order, not a ranking.
| Site | Google US | Tranco | Move in 37 days | Search visits |
|---|---|---|---|---|
 Activepieces | 13 | 156,685 | ▲ 15,934 | 14,357 |
| Zapier | – | 2,915 | ▲ 4 | 5,900,712 |
| n8n | – | 5,929 | ▼ 35 | 780,344 |
 Make | – | 8,217 | ▲ 859 | 1,351,742 |
| UiPath | – | 9,793 | ▼ 1,797 | 181,733 |
| MuleSoft | – | 19,464 | ▲ 47 | 68,701 |
 Pega | – | 28,789 | ▼ 2,197 | 67,140 |
| Workato | – | 29,459 | ▼ 10,781 | 23,556 |
| Boomi | – | 32,293 | ▼ 893 | 27,326 |
 Automation Anywhere | – | 44,969 | ▲ 2,286 | 45,106 |
| Appian | – | 51,820 | ▼ 4,587 | 39,877 |
| Pipedream | – | 59,160 | ▼ 2,256 | 37,981 |
 Nintex | – | 59,544 | ▲ 1,792 | 7,799 |
 Pabbly Connect | – | 60,963 | ▼ 9,956 | 19,833 |
 Bardeen | – | 81,766 | ▲ 216 | 25,658 |
Site
- Activepieces
- Google US
- 13
- Tranco
- 156,685
- Move in 37 days
- ▲ 15,934
- Search visits
- 14,357
- Zapier
- Google US
- –
- Tranco
- 2,915
- Move in 37 days
- ▲ 4
- Search visits
- 5,900,712
- n8n
- Google US
- –
- Tranco
- 5,929
- Move in 37 days
- ▼ 35
- Search visits
- 780,344
- Make
- Google US
- –
- Tranco
- 8,217
- Move in 37 days
- ▲ 859
- Search visits
- 1,351,742
- UiPath
- Google US
- –
- Tranco
- 9,793
- Move in 37 days
- ▼ 1,797
- Search visits
- 181,733
- MuleSoft
- Google US
- –
- Tranco
- 19,464
- Move in 37 days
- ▲ 47
- Search visits
- 68,701
- Pega
- Google US
- –
- Tranco
- 28,789
- Move in 37 days
- ▼ 2,197
- Search visits
- 67,140
- Workato
- Google US
- –
- Tranco
- 29,459
- Move in 37 days
- ▼ 10,781
- Search visits
- 23,556
- Boomi
- Google US
- –
- Tranco
- 32,293
- Move in 37 days
- ▼ 893
- Search visits
- 27,326
- Automation Anywhere
- Google US
- –
- Tranco
- 44,969
- Move in 37 days
- ▲ 2,286
- Search visits
- 45,106
- Appian
- Google US
- –
- Tranco
- 51,820
- Move in 37 days
- ▼ 4,587
- Search visits
- 39,877
- Pipedream
- Google US
- –
- Tranco
- 59,160
- Move in 37 days
- ▼ 2,256
- Search visits
- 37,981
- Nintex
- Google US
- –
- Tranco
- 59,544
- Move in 37 days
- ▲ 1,792
- Search visits
- 7,799
- Pabbly Connect
- Google US
- –
- Tranco
- 60,963
- Move in 37 days
- ▼ 9,956
- Search visits
- 19,833
- Bardeen
- Google US
- –
- Tranco
- 81,766
- Move in 37 days
- ▲ 216
- Search visits
- 25,658
Source: DataForSEO (US Google positions) and Tranco, September 2026. First 15 of 29 sites shown.
Miles explains
No tracked site sits high on Google for “ai workflow automation”, so most visits here come from people who already know the names.
4Who grew, who faded
Biggest gain in September 2026: Albato (+41%); biggest loss: Pabbly Connect (-32%). Year-on-year growers are on the demand page.
Biggest moves in September 2026
| Up this month | Aug 26 | Sep 26 | Change |
|---|---|---|---|
 Albato | 17,749 | 25,066 | +41.2% |
 Magical | 23,151 | 29,734 | +28.4% |
 Gumloop | 136,354 | 165,700 | +21.5% |
| Appian | 34,603 | 39,877 | +15.2% |
 Latenode | 55,282 | 63,189 | +14.3% |
| Pipedream | 33,735 | 37,981 | +12.6% |
Up this month
- Albato
- Aug 26
- 17,749
- Sep 26
- 25,066
- Change
- +41.2%
- Magical
- Aug 26
- 23,151
- Sep 26
- 29,734
- Change
- +28.4%
- Gumloop
- Aug 26
- 136,354
- Sep 26
- 165,700
- Change
- +21.5%
- Appian
- Aug 26
- 34,603
- Sep 26
- 39,877
- Change
- +15.2%
- Latenode
- Aug 26
- 55,282
- Sep 26
- 63,189
- Change
- +14.3%
- Pipedream
- Aug 26
- 33,735
- Sep 26
- 37,981
- Change
- +12.6%
| Down this month | Aug 26 | Sep 26 | Change |
|---|---|---|---|
| Pabbly Connect | 29,287 | 19,833 | -32.3% |
| Zapier | 7,390,653 | 5,900,712 | -20.2% |
 Camunda | 23,582 | 19,238 | -18.4% |
| Activepieces | 16,023 | 14,357 | -10.4% |
| n8n | 858,512 | 780,344 | -9.1% |
| Nintex | 8,494 | 7,799 | -8.2% |
Down this month
- Pabbly Connect
- Aug 26
- 29,287
- Sep 26
- 19,833
- Change
- -32.3%
- Zapier
- Aug 26
- 7,390,653
- Sep 26
- 5,900,712
- Change
- -20.2%
- Camunda
- Aug 26
- 23,582
- Sep 26
- 19,238
- Change
- -18.4%
- Activepieces
- Aug 26
- 16,023
- Sep 26
- 14,357
- Change
- -10.4%
- n8n
- Aug 26
- 858,512
- Sep 26
- 780,344
- Change
- -9.1%
- Nintex
- Aug 26
- 8,494
- Sep 26
- 7,799
- Change
- -8.2%
Brand demand, since October 2025
| Searched more | Oct 25 | Sep 26 | Change |
|---|---|---|---|
| Appian | 18,100 | 22,200 | +22.7% |
Searched more
- Appian
- Oct 25
- 18,100
- Sep 26
- 22,200
- Change
- +22.7%
| Searched less | Oct 25 | Sep 26 | Change |
|---|---|---|---|
| UiPath | 49,500 | 18,100 | -63.4% |
| n8n | 246,000 | 90,500 | -63.2% |
| Pabbly Connect | 1,600 | 720 | -55.0% |
| Activepieces | 3,600 | 1,900 | -47.2% |
| Bardeen | 4,400 | 2,400 | -45.5% |
| Nintex | 4,400 | 2,400 | -45.5% |
Searched less
- UiPath
- Oct 25
- 49,500
- Sep 26
- 18,100
- Change
- -63.4%
- n8n
- Oct 25
- 246,000
- Sep 26
- 90,500
- Change
- -63.2%
- Pabbly Connect
- Oct 25
- 1,600
- Sep 26
- 720
- Change
- -55.0%
- Activepieces
- Oct 25
- 3,600
- Sep 26
- 1,900
- Change
- -47.2%
- Bardeen
- Oct 25
- 4,400
- Sep 26
- 2,400
- Change
- -45.5%
- Nintex
- Oct 25
- 4,400
- Sep 26
- 2,400
- Change
- -45.5%
Source: Google Ads via DataForSEO.
5Where the visitors live
About 25 of every 100 visits come from the United States.
- US share of visits
- 24.8% (8.9% a year ago)
- Largest outside the US
- India, Canada and United Kingdom
- US share of "ai workflow automation" searches
- 23%
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 1,976,979 | 60.9% |
| Canada | 484,320 | 14.9% |
| United Kingdom | 476,059 | 14.7% |
| Australia | 115,138 | 3.5% |
| Brazil | 96,229 | 3% |
| Germany | 62,344 | 1.9% |
| France | 34,273 | 1.1% |
Country
- India
- Search visits a month
- 1,976,979
- Share of the measured countries
- 60.9%
- Canada
- Search visits a month
- 484,320
- Share of the measured countries
- 14.9%
- United Kingdom
- Search visits a month
- 476,059
- Share of the measured countries
- 14.7%
- Australia
- Search visits a month
- 115,138
- Share of the measured countries
- 3.5%
- Brazil
- Search visits a month
- 96,229
- Share of the measured countries
- 3%
- Germany
- Search visits a month
- 62,344
- Share of the measured countries
- 1.9%
- France
- Search visits a month
- 34,273
- Share of the measured countries
- 1.1%
Source: DataForSEO, September 2026.
Miles explains
The US is the single biggest market, but only about 25 in every 100 visits. India alone is 60.9% of the countries I measure outside it.
6Links and ratings
The tracked sites had 347,372 referring domains between them in September 2026; this is the first reading, so there is no year-on-year figure yet. The average Domain Rating is 74. Zapier has the strongest link profile at DR 91.
| By Domain Rating (Ahrefs) | DR |
|---|---|
| Zapier | 91 |
| Make | 90 |
| n8n | 90 |
| Pipedream | 83 |
| UiPath | 83 |
| MuleSoft | 82 |
| Workato | 81 |
| Pabbly Connect | 80 |
By Domain Rating (Ahrefs)
- Zapier
- DR
- 91
- Make
- DR
- 90
- n8n
- DR
- 90
- Pipedream
- DR
- 83
- UiPath
- DR
- 83
- MuleSoft
- DR
- 82
- Workato
- DR
- 81
- Pabbly Connect
- DR
- 80
| By referring domains | Domains |
|---|---|
| Zapier | 98,724 |
| Make | 30,423 |
| n8n | 28,280 |
| UiPath | 22,631 |
| Pabbly Connect | 20,907 |
| MuleSoft | 13,887 |
| Automation Anywhere | 12,059 |
| Appian | 10,734 |
By referring domains
- Zapier
- Domains
- 98,724
- Make
- Domains
- 30,423
- n8n
- Domains
- 28,280
- UiPath
- Domains
- 22,631
- Pabbly Connect
- Domains
- 20,907
- MuleSoft
- Domains
- 13,887
- Automation Anywhere
- Domains
- 12,059
- Appian
- Domains
- 10,734
Source: DataForSEO and Ahrefs, September 2026.