AI Shopping Assistants Industry Report, September 2026

1Every figure in one table

Brand-name searches leave out Dialog: the name is shared with an ordinary word or another product.

2How many people visited

In plain words: These sites got more visits from Google than a year ago (+55%), and September 2026 was a better month than August 2026 (+5%). Phia, which takes 49.8% of all the visits, gained more visits on its own than the whole market gained in a year. Without it, visits would be down 10.9% on a year ago instead of up 54.9%. Phia gained more visits in September 2026 (22,482) than the whole market did (6,343); without it, visits to the other sites fell 18.3% on August 2026.

Miles explains

Judge this line on the year, not the last dot: visits are 55% above a year ago, and this is the highest month in two years. One site winning or losing a ranking can swing a single month a lot.

3How many people went looking

People typed a site’s name into Google 44% less often than in October 2025 (-44%). That is the loyalty number: nobody types a name by accident.

Miles explains

Name searches are the number I trust most. They are down 44%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.

4Where the visitors live

About 49 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.

Miles explains

The US is the biggest single market, but only about 49 in every 100 visits. India alone is 53.2% of the countries measured outside it.

5The most-visited sites

Phia gets the most visits, Phia is the name people search for most, and Zoovu holds Google’s first position for “ai shopping assistants”. The five most-visited sites take 89.3% of all visits.

Most-visited sites by worldwide search visits

By worldwide search visits	Visits a month
Phia	71,661
ShopSavvy	20,560
Alta	20,050
Manifest AI	11,604
Vetted	4,569
Luigi's Box	4,097
Daydream	2,820
Gensmo	2,689
Dialog	1,181
iAdvize	1,123

By worldwide search visits

• Phia

  Visits a month

  71,661

• ShopSavvy

  Visits a month

  20,560

• Alta

  Visits a month

  20,050

• Manifest AI

  Visits a month

  11,604

• Vetted

  Visits a month

  4,569

• Luigi's Box

  Visits a month

  4,097

• Daydream

  Visits a month

  2,820

• Gensmo

  Visits a month

  2,689

• Dialog

  Visits a month

  1,181

• iAdvize

  Visits a month

  1,123

Most searched brand names, US

By US brand-name searches	Searches a month
Phia	4,400
ShopSavvy	1,300
Manifest AI	590
Rep AI	480
Zoovu	320
Alhena AI	260
Zipchat	260
Daydream	210
Gensmo	140
iAdvize	140

By US brand-name searches

• Phia

  Searches a month

  4,400

• ShopSavvy

  Searches a month

  1,300

• Manifest AI

  Searches a month

  590

• Rep AI

  Searches a month

  480

• Zoovu

  Searches a month

  320

• Alhena AI

  Searches a month

  260

• Zipchat

  Searches a month

  260

• Daydream

  Searches a month

  210

• Gensmo

  Searches a month

  140

• iAdvize

  Searches a month

  140

Miles explains

The five most-visited sites take 89.3% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.

6Who grew and who shrank

The fastest grower in a year was Phia (+503%); the steepest fall was at Manifest AI (-61%). Big swings are usually one site winning or losing one Google ranking.

Fastest growing sites

Growing	A year ago	Now	Change
Phia	11,881	71,661	+503%
Alta	9,370	20,050	+114%
ShopSavvy	11,293	20,560	+82%

Growing

• Phia

  A year ago

  11,881

  Now

  71,661

  Change

  +503%

• Alta

  A year ago

  9,370

  Now

  20,050

  Change

  +114%

• ShopSavvy

  A year ago

  11,293

  Now

  20,560

  Change

  +82%

Fastest declining sites

Declining	A year ago	Now	Change
Manifest AI	29,808	11,604	-61%
Vetted	6,947	4,569	-34%
Luigi's Box	5,460	4,097	-25%

Declining

• Manifest AI

  A year ago

  29,808

  Now

  11,604

  Change

  -61%

• Vetted

  A year ago

  6,947

  Now

  4,569

  Change

  -34%

• Luigi's Box

  A year ago

  5,460

  Now

  4,097

  Change

  -25%

Worldwide search visits, September 2026 against a year earlier; sites with at least 5,000 visits a year ago.