AI shopping assistant statistics, September 2026

Four numbers for September 2026, each counted over the month. Visits mean visits from Google search to the 16 AI shopping assistant sites I track. Tap one for the details.

• Visits from Google143Kvisits+54% vs a year ago
• Google searches3.6Ksearchesfor "ai shopping assistants"
• Most visited site71.7KvisitsPhia, 50% of all
• Expected in October140Kvisits-2% vs last month

• 143,016 Google visits went to the 16 AI shopping assistant sites RankDude tracks in September 2026, 54% more than a year earlier (12% fewer without Phia).
• Shrinking: the AI shopping assistant market is shrinking, but visits are up 11% over the last six months.
• 3,600 searches a month for “ai shopping assistants” worldwide, 36% of them in the US (Google Ads, 12-month average).
• 50% of all visits go to Phia, the most-visited AI shopping assistant; the five most-visited take 89.8%.
• 49.4% of visits come from the United States, followed by India, the United Kingdom and Canada.
• 140,311 visits expected in October 2026, likely between 129K and 152K.

Source: DataForSEO, Google Ads and Google Trends, September 2026, compiled by RankDude.

Shrinking, but visits are up 11% over the last six months.

Over two years, visits went from 114K in October 2024 to a high of 143K in September 2026, and stand at 143K in September 2026. Much of the year’s change is one site, Phia, which is why I also look at the market without it.

Visits, year on year

-12%

Visits, last six months

+11%

Name searches, US

-44%

Busiest month (2 years)

September 2026, 143K visits

Miles explains

I only call a market growing when visits and name searches agree. Here visits are down and name searches are down, so they agree.

Open the AI shopping assistant market demand page

“ai shopping assistants” is searched about 3,600 times a month worldwide, 36% of it in the US.

Google Trends barely registered “ai shopping assistants” until June 2025; interest then climbed to its peak in May 2026.

Searches a month, US

1,300

Google Trends now

24/100 -44%

Five-year peak

61/100 in May 2026

Miles explains

Google Trends shows direction, not volume. Interest is lower than a year ago, and I only trust that when the visits move the same way.

Open the AI shopping assistant search trends page

More visits than a year ago only because of Phia, but fewer people searching by name, and the next six months look flat.

The fastest growers over the year, Phia, Alta and ShopSavvy, grew fastest, mostly from a smaller base. The losers, led by Manifest AI, lost most of their search visits (-61%).

Visits vs August 2026

+5%

Biggest gain this month

Phia +46%

Biggest loss this month

Alta -49%

Miles explains

Huge percentages like Phia’s +503% usually mean one site won a big Google ranking from a small start. I watch whether it holds the next month.

Open the AI shopping assistant monthly analysis page

I expect October 2026 to be about the same as September 2026, and the next six months to look flat.

The forecast carries the level of recent months forward, not the trend line, because that version missed least when tested on past months.

Expected in October 2026

140,311 visits

Likely range

129K to 152K

Expected in April 2027

140K -2%

Past forecasts in range

6 of 6 months

Miles explains

Read the range, not the single number: tested on the last 6 months, my method landed inside its range 6 times.

Open the AI shopping assistant monthly forecast page

The most visited is Phia, with 71,661 visits a month, 50% of all visits.

Phia and ShopSavvy together hold 64% of all visits. Below the top five the market is long and thin: the other 11 sites share 10.2%.

Top five sites

89.8% of all visits

Visits from the US

49.4%

Largest markets outside the US

India, United Kingdom and Canada

Sites tracked

16

Miles explains

Phia alone has 50% of all visits. That’s a big lead, but one Google update can close it fast.

Open the AI shopping assistant industry report page

Yes. Every number on these pages comes from two CSV files, free to download.

Cite as: Miles Foster, “AI Shopping Assistants Statistics, September 2026”, RankDude, https://rankdude.ai/ai-shopping-assistants/statistics

Open the AI shopping assistant data page