RankDude
Updated 10/15/2026 · next update 11/01/2026

AI Shopping Assistants Industry Report, September 2026

Miles FosterOwner and tester, RankDude

The market▼ Shrinkingbut visits are up 11% over the last six months

Visits, year on year, without Phia
-12%
Visits, last six months
+11%
Name searches vs October 2025
-44%

Every key number on the AI shopping assistant market for September 2026, dated and sourced, so you can quote it. The 16 sites I measure got about 143,016 visits from Google, 54% more than a year ago, and the five most-visited sites took 89.8% of them.

Below: every figure in one table, the most-visited sites, who grew and who shrank and what I expect for October 2026.

Published 15 October 2026. Data from DataForSEO, Tranco and Ahrefs · free to quote with a link · not a ranking

AI shopping assistant industry report: the key numbers for September 2026

Four numbers for September 2026. Visits mean visits from Google search to the 16 tracked sites. Tap one for the detail below.

1Every figure in one table

Measure

  • Search visits a month, all tracked sites, worldwide
    Value
    143,016
    Period and basis
    September 2026; +54.4% year on year, +4.6% month on month
  • Search visits a month, United States
    Value
    70,623
    Period and basis
    September 2026; +152.9% year on year
  • US share of worldwide search visits
    Value
    49.4%
    Period and basis
    September 2026
  • Brand-name searches a month, US, all counted brands
    Value
    8,270
    Period and basis
    September 2026; -44.4% against October 2025
  • Brand-name searches a month, worldwide
    Value
    20,160
    Period and basis
    September 2026; -36.4% against October 2025
  • Searches a month for “ai shopping assistants”, US
    Value
    1,300
    Period and basis
    Google Ads, 12-month average
  • Searches a month for “ai shopping assistants”, worldwide
    Value
    3,600
    Period and basis
    Google Ads, 12-month average
  • Referring domains, all tracked sites
    Value
    26,404
    Period and basis
    September 2026; first reading, no year-on-year figure yet
  • Share of worldwide visits held by the five most-visited sites
    Value
    89.8%
    Period and basis
    September 2026
  • Share held by the ten most-visited sites
    Value
    98.1%
    Period and basis
    September 2026
  • Tracked sites on Google's first page for “ai shopping assistants”, US
    Value
    1
    Period and basis
    September 2026; positions 1 to 10
  • Tracked sites ranking anywhere for “ai shopping assistants”, US
    Value
    1
    Period and basis
    September 2026; any position checked

Brand-name searches leave out Dialog: the name is shared with an ordinary word or another product.

2How many people visited

In plain words: These sites got more visits from Google than a year ago (+54%), and September 2026 was a better month than August 2026 (+5%). Phia, which takes 50.1% of all the visits, gained more visits on its own than the whole market gained in a year. Without it, visits would be down 11.6% on a year ago instead of up 54.4%. Phia gained more visits in September 2026 (22,482) than the whole market did (6,233); without it, visits to the other sites fell 18.5% on August 2026.

WorldVisits a month to AI shopping assistant sites, worldwide

050.0K100K150K200KOct 24Dec 24Feb 25Apr 25Jun 25Aug 25Oct 25Dec 25Feb 26Apr 26Jun 26Sep 26143K
Low 50.3KHigh 143KAverage 98.5K
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 54% above a year ago, and this is the highest month in two years. One site winning or losing a ranking can swing a single month a lot.

3How many people went looking

People typed a site’s name into Google 44% less often than in October 2025 (-44%). That is the loyalty number: nobody types a name by accident.

USSearches a month for the site names, United States

05.0K10.0K15.0K20.0KOct 25Dec 25Feb 26Apr 26Jun 26Sep 268.3K
Low 8.3KHigh 16.4KAverage 12.5K
Hover, tap, or use the arrow keys to inspect a month

US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.

Miles explains

Name searches are the number I trust most. They are down 44%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.

4Where the visitors live

About 49 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.

USShare of visits that come from the US (%)

012.52537.550Oct 24Dec 24Feb 25Apr 25Jun 25Aug 25Oct 25Dec 25Feb 26Apr 26Jun 26Sep 2649.4
Low 14.4High 49.4Average 33
Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Country

  • India
    Search visits a month
    10,974
    Share of the measured countries
    52.6%
  • United Kingdom
    Search visits a month
    4,441
    Share of the measured countries
    21.3%
  • Canada
    Search visits a month
    2,001
    Share of the measured countries
    9.6%
  • France
    Search visits a month
    1,460
    Share of the measured countries
    7%
  • Australia
    Search visits a month
    1,029
    Share of the measured countries
    4.9%
  • Germany
    Search visits a month
    809
    Share of the measured countries
    3.9%
  • Brazil
    Search visits a month
    155
    Share of the measured countries
    0.7%

Source: DataForSEO, September 2026.

Miles explains

The US is the biggest single market, but only about 49 in every 100 visits. India alone is 52.6% of the countries measured outside it.

5The most-visited sites

Phia gets the most visits, Phia is the name people search for most, and Zoovu holds Google’s first position for “ai shopping assistants”. The five most-visited sites take 89.8% of all visits.

By worldwide search visits

  • Phia
    Visits a month
    71,661
  • ShopSavvy
    Visits a month
    20,560
  • Alta
    Visits a month
    20,050
  • Manifest AI
    Visits a month
    11,604
  • Vetted
    Visits a month
    4,569
  • Luigi's Box
    Visits a month
    4,097
  • Daydream
    Visits a month
    2,820
  • Gensmo
    Visits a month
    2,689
  • Dialog
    Visits a month
    1,181
  • iAdvize
    Visits a month
    1,123

By US brand-name searches

  • Phia
    Searches a month
    4,400
  • ShopSavvy
    Searches a month
    1,300
  • Manifest AI
    Searches a month
    590
  • Rep AI
    Searches a month
    480
  • Zoovu
    Searches a month
    320
  • Alhena AI
    Searches a month
    260
  • Daydream
    Searches a month
    210
  • Gensmo
    Searches a month
    140
  • iAdvize
    Searches a month
    140
  • Luigi's Box
    Searches a month
    140

Miles explains

The five most-visited sites take 89.8% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.

6Who grew and who shrank

The fastest grower in a year was Phia (+503%); the steepest fall was at Manifest AI (-61%). Big swings are usually one site winning or losing one Google ranking.

Growing

  • Phia
    A year ago
    11,881
    Now
    71,661
    Change
    +503%
  • Alta
    A year ago
    9,370
    Now
    20,050
    Change
    +114%
  • ShopSavvy
    A year ago
    11,293
    Now
    20,560
    Change
    +82%

Declining

  • Manifest AI
    A year ago
    29,808
    Now
    11,604
    Change
    -61%
  • Vetted
    A year ago
    6,947
    Now
    4,569
    Change
    -34%
  • Luigi's Box
    A year ago
    5,460
    Now
    4,097
    Change
    -25%

Worldwide search visits, September 2026 against a year earlier; sites with at least 5,000 visits a year ago.

To cite this report: RankDude, “AI Shopping Assistants Industry Report, September 2026”, published 15 October 2026, https://rankdude.ai/ai-shopping-assistants/statistics/industry-report. Figures are estimates from the sources named beside them.