RankDude
Updated 10/15/2026 · next update 11/01/2026

AI shopping assistant market, September 2026

Miles FosterOwner and tester, RankDude

The market▼ Shrinkingbut visits are up 11% over the last six months

Visits, year on year, without Phia
-12%
Visits vs August 2026
+4.6%
Name searches vs October 2025
-44%

Every month I measure Google visits to the 16 AI shopping assistant sites I track, and how often people search for them by name. In September 2026 they got about 143,016 visits, 54% more than a year ago and 5% more than in August 2026.

Below: who grew fastest (one site is up 503% in a year), who sits highest on Google, where the visitors live and what comes next.

Data from DataForSEO, Tranco, Chrome UX Report, Ahrefs and SerpApi · not a ranking

AI shopping assistant market: the key numbers for September 2026

Four numbers for September 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.

  • The tracked sites got 143,016 visits from Google in September 2026, 54% more than a year ago and 5% more than in August 2026. Phia, which takes 50.1% of all the visits, gained more visits on its own than the whole market gained in a year. Without it, visits would be down 11.6% on a year ago instead of up 54.4%. Phia gained more visits in September 2026 (22,482) than the whole market did (6,233); without it, visits to the other sites fell 18.5% on August 2026.
  • “ai shopping assistants” gets about 1,300 US searches a month. People searched the site names 8,270 times in the US in September 2026, 44% less often than in October 2025.
  • 1 tracked site is on Google’s first page for “ai shopping assistants”; the highest is Zoovu at position 1. Phia is the most-visited site.
  • 49.4% of visits came from the US (30.2% a year ago), then India, United Kingdom and Canada. The five most-visited sites took 89.8% of all visits.

1How many visits

In plain words: These sites got more visits from Google than a year ago (+54%), and September 2026 was a better month than August 2026 (+5%). Phia, which takes 50.1% of all the visits, gained more visits on its own than the whole market gained in a year. Without it, visits would be down 11.6% on a year ago instead of up 54.4%. Phia gained more visits in September 2026 (22,482) than the whole market did (6,233); without it, visits to the other sites fell 18.5% on August 2026.

Visits, September 2026
143,016 (+54.4% on a year ago, +4.6% on August 2026)
US visits
70,623 (+152.9% on a year ago)
24-month peak
this month, 143,016

WorldVisits a month to AI shopping assistant sites, worldwide

050.0K100K150K200KOct 24Dec 24Feb 25Apr 25Jun 25Aug 25Oct 25Dec 25Feb 26Apr 26Jun 26Sep 26143K
Low 50.3KHigh 143KAverage 98.5K
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 54% above a year ago, and this is the highest month in two years. One site winning or losing a ranking can swing a single month a lot.

2How many people went looking

People typed a site’s name into Google 44% less often than in October 2025 (-44%). That is the loyalty number, because nobody types a name by accident.

Searches for "ai shopping assistants"
1,300 a month in the US, 3,600 worldwide (12-month average)
Name searches, September 2026
8,270 in the US (-44.4% since October 2025), 20,160 worldwide

USSearches a month for "ai shopping assistants", United States

05001.0K1.5K2.0KOct 25Dec 25Feb 26Apr 26Jun 26Sep 26880
Low 880High 1.9KAverage 1.2K
Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO.

USSearches a month for the site names, United States

05.0K10.0K15.0K20.0KOct 25Dec 25Feb 26Apr 26Jun 26Sep 268.3K
Low 8.3KHigh 16.4KAverage 12.5K
Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO, to September 2026.

Most searched by name, US

  • Phia
    Searches a month
    4,400
  • ShopSavvy
    Searches a month
    1,300
  • Manifest AI
    Searches a month
    590
  • Rep AI
    Searches a month
    480
  • Zoovu
    Searches a month
    320
  • Alhena AI
    Searches a month
    260
  • Daydream
    Searches a month
    210
  • Gensmo
    Searches a month
    140

Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.

Miles explains

Name searches are the number I trust most. They are down 44%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.

3Who is on Google's first page

1 tracked site is on Google’s first page for “ai shopping assistants”, and Zoovu holds the first position. Being on that page is the biggest single thing that decides how many visits a site gets.

Ordered by US Google position for “ai shopping assistants”, then Tranco rank. A measured order, not a ranking.

Site

  • Zoovu
    Google US
    1
    Tranco
    36,396
    Move in 37 days
    ▲ 2,634
    Search visits
    905
  • iAdvize
    Google US
    –
    Tranco
    12,484
    Move in 37 days
    ▼ 35
    Search visits
    1,123
  • Luigi's Box
    Google US
    –
    Tranco
    18,932
    Move in 37 days
    ▲ 391
    Search visits
    4,097
  • Alhena AI
    Google US
    –
    Tranco
    38,100
    Move in 37 days
    ▲ 2,602
    Search visits
    554
  • alby
    Google US
    –
    Tranco
    53,834
    Move in 37 days
    ▼ 13,456
    Search visits
    250
  • Phia
    Google US
    –
    Tranco
    99,431
    Move in 37 days
    ▲ 2,840
    Search visits
    71,661
  • ShopSavvy
    Google US
    –
    Tranco
    206,270
    Move in 37 days
    ▲ 16,788
    Search visits
    20,560
  • Vetted
    Google US
    –
    Tranco
    270,953
    Move in 37 days
    ▼ 11,334
    Search visits
    4,569
  • Alta
    Google US
    –
    Tranco
    450,313
    Move in 37 days
    ▲ 6,585
    Search visits
    20,050
  • Daydream
    Google US
    –
    Tranco
    962,135
    Move in 37 days
    ▼ 319,232
    Search visits
    2,820
  • Rep AI
    Google US
    –
    Tranco
    995,455
    Move in 37 days
    ▲ 20,972
    Search visits
    790
  • Manifest AI
    Google US
    –
    Tranco
    2,084,582
    Move in 37 days
    ▲ 36,483
    Search visits
    11,604
  • Gensmo
    Google US
    –
    Tranco
    2,871,059
    Move in 37 days
    ▲ 561,250
    Search visits
    2,689
  • Dialog
    Google US
    –
    Tranco
    3,112,845
    Move in 37 days
    ▲ 836,373
    Search visits
    1,181
  • QuickPick
    Google US
    –
    Tranco
    4,360,124
    Move in 37 days
    ▼ 1,089,711
    Search visits
    149

Source: DataForSEO (US Google positions) and Tranco, September 2026. First 15 of 16 sites shown.

Miles explains

No tracked site sits high on Google for “ai shopping assistants”, so most visits here come from people who already know the names.

4Who grew, who faded

Biggest gain in September 2026: Phia (+46%); biggest loss: Alta (-49%). Year-on-year growers are on the demand page.

Biggest moves in September 2026

Up this month

  • Phia
    Aug 26
    49,179
    Sep 26
    71,661
    Change
    +45.7%
  • Manifest AI
    Aug 26
    9,154
    Sep 26
    11,604
    Change
    +26.8%
  • ShopSavvy
    Aug 26
    19,495
    Sep 26
    20,560
    Change
    +5.5%

Down this month

  • Alta
    Aug 26
    38,897
    Sep 26
    20,050
    Change
    -48.5%
  • Vetted
    Aug 26
    5,450
    Sep 26
    4,569
    Change
    -16.2%

Brand demand, since October 2025

Searched less

  • Gensmo
    Oct 25
    1,000
    Sep 26
    140
    Change
    -86.0%
  • Manifest AI
    Oct 25
    2,400
    Sep 26
    590
    Change
    -75.4%
  • Phia
    Oct 25
    6,600
    Sep 26
    4,400
    Change
    -33.3%
  • ShopSavvy
    Oct 25
    1,900
    Sep 26
    1,300
    Change
    -31.6%

Source: Google Ads via DataForSEO.

5Where the visitors live

About 49 of every 100 visits come from the United States.

US share of visits
49.4% (30.2% a year ago)
Largest outside the US
India, United Kingdom and Canada
US share of "ai shopping assistants" searches
36%

USShare of visits that come from the US (%)

012.52537.550Oct 24Dec 24Feb 25Apr 25Jun 25Aug 25Oct 25Dec 25Feb 26Apr 26Jun 26Sep 2649.4
Low 14.4High 49.4Average 33
Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Country

  • India
    Search visits a month
    10,974
    Share of the measured countries
    52.6%
  • United Kingdom
    Search visits a month
    4,441
    Share of the measured countries
    21.3%
  • Canada
    Search visits a month
    2,001
    Share of the measured countries
    9.6%
  • France
    Search visits a month
    1,460
    Share of the measured countries
    7%
  • Australia
    Search visits a month
    1,029
    Share of the measured countries
    4.9%
  • Germany
    Search visits a month
    809
    Share of the measured countries
    3.9%
  • Brazil
    Search visits a month
    155
    Share of the measured countries
    0.7%

Source: DataForSEO, September 2026.

Miles explains

The US is the single biggest market, but only about 49 in every 100 visits. India alone is 52.6% of the countries I measure outside it.

6Links and ratings

The tracked sites had 26,404 referring domains between them in September 2026; this is the first reading, so there is no year-on-year figure yet. The average Domain Rating is 52. iAdvize has the strongest link profile at DR 72.

By Domain Rating (Ahrefs)

  • iAdvize
    DR
    72
  • Zoovu
    DR
    71
  • Luigi's Box
    DR
    70
  • Alhena AI
    DR
    69
  • Rep AI
    DR
    69
  • ShopSavvy
    DR
    60
  • Manifest AI
    DR
    57
  • Alta
    DR
    52

By referring domains

  • ShopSavvy
    Domains
    4,037
  • iAdvize
    Domains
    3,300
  • Luigi's Box
    Domains
    2,989
  • Zoovu
    Domains
    2,628
  • Gensmo
    Domains
    2,080
  • Phia
    Domains
    1,984
  • Alta
    Domains
    1,851
  • alby
    Domains
    1,597

Source: DataForSEO and Ahrefs, September 2026.