AI headshot generator industry report: the key numbers for September 2026
Four numbers for September 2026. Visits mean visits from Google search to the 22 tracked sites. Tap one for the detail below.
1Every figure in one table
| Measure | Value | Period and basis |
|---|---|---|
| Search visits a month, all tracked sites, worldwide | 793,558 | September 2026; -41.2% year on year, -7.7% month on month |
| Search visits a month, United States | 139,760 | September 2026; -47.2% year on year |
| US share of worldwide search visits | 17.6% | September 2026 |
| Brand-name searches a month, US, all counted brands | 18,130 | September 2026; -44.0% against October 2025 |
| Brand-name searches a month, worldwide | 93,980 | September 2026; -61.4% against October 2025 |
| Searches a month for “ai headshot generator”, US | 18,100 | Google Ads, 12-month average |
| Searches a month for “ai headshot generator”, worldwide | 27,100 | Google Ads, 12-month average |
| Visits the term “ai headshot generator” sends to tracked sites, US | 135 | September 2026; sum of per-site estimates |
| Referring domains, all tracked sites | 26,940 | September 2026; +33.9% year on year |
| Share of worldwide visits held by the five most-visited sites | 90.9% | September 2026 |
| Share held by the ten most-visited sites | 98.7% | September 2026 |
| Tracked sites on Google's first page for “ai headshot generator”, US | 0 | September 2026; positions 1 to 10 |
| Tracked sites ranking anywhere for “ai headshot generator”, US | 4 | September 2026; any position checked |
Measure
- Search visits a month, all tracked sites, worldwide
- Value
- 793,558
- Period and basis
- September 2026; -41.2% year on year, -7.7% month on month
- Search visits a month, United States
- Value
- 139,760
- Period and basis
- September 2026; -47.2% year on year
- US share of worldwide search visits
- Value
- 17.6%
- Period and basis
- September 2026
- Brand-name searches a month, US, all counted brands
- Value
- 18,130
- Period and basis
- September 2026; -44.0% against October 2025
- Brand-name searches a month, worldwide
- Value
- 93,980
- Period and basis
- September 2026; -61.4% against October 2025
- Searches a month for “ai headshot generator”, US
- Value
- 18,100
- Period and basis
- Google Ads, 12-month average
- Searches a month for “ai headshot generator”, worldwide
- Value
- 27,100
- Period and basis
- Google Ads, 12-month average
- Visits the term “ai headshot generator” sends to tracked sites, US
- Value
- 135
- Period and basis
- September 2026; sum of per-site estimates
- Referring domains, all tracked sites
- Value
- 26,940
- Period and basis
- September 2026; +33.9% year on year
- Share of worldwide visits held by the five most-visited sites
- Value
- 90.9%
- Period and basis
- September 2026
- Share held by the ten most-visited sites
- Value
- 98.7%
- Period and basis
- September 2026
- Tracked sites on Google's first page for “ai headshot generator”, US
- Value
- 0
- Period and basis
- September 2026; positions 1 to 10
- Tracked sites ranking anywhere for “ai headshot generator”, US
- Value
- 4
- Period and basis
- September 2026; any position checked
Brand-name searches leave out Aragon AI and Photo AI: the name is shared with an ordinary word or another product.
2How many people visited
In plain words: These sites got fewer visits from Google than a year ago (-41%), and September 2026 was a weaker month than August 2026 (-8%). PFPMaker alone takes 49.8% of the visits, so the totals mostly follow it. Without it, visits would be down 48.5% on a year ago instead of down 41.2%. Hotpot.ai lost more visits in September 2026 (122,485) than the whole market did (66,634); without it, visits to the other sites rose 8.1% on August 2026.
WorldVisits a month to AI headshot generator sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 41% below a year ago, and 69% below the October 2024 high. One site winning or losing a ranking can swing a single month a lot.
3How many people went looking
People typed a site’s name into Google 44% less often than in October 2025 (-44%). That is the loyalty number: nobody types a name by accident.
USSearches a month for the site names, United States
US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.
Miles explains
Name searches are the number I trust most. They are down 44%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.
4Where the visitors live
About 18 of every 100 visits come from the United States. Outside the US I measure 21 countries one by one; the largest is India.
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 350,838 | 71.2% |
| Indonesia | 26,317 | 5.3% |
| Philippines | 23,867 | 4.8% |
| United Kingdom | 23,112 | 4.7% |
| Canada | 21,272 | 4.3% |
| Germany | 9,168 | 1.9% |
| Australia | 6,269 | 1.3% |
| Italy | 4,699 | 1% |
| Brazil | 4,684 | 1% |
| Netherlands | 4,559 | 0.9% |
Country
- India
- Search visits a month
- 350,838
- Share of the measured countries
- 71.2%
- Indonesia
- Search visits a month
- 26,317
- Share of the measured countries
- 5.3%
- Philippines
- Search visits a month
- 23,867
- Share of the measured countries
- 4.8%
- United Kingdom
- Search visits a month
- 23,112
- Share of the measured countries
- 4.7%
- Canada
- Search visits a month
- 21,272
- Share of the measured countries
- 4.3%
- Germany
- Search visits a month
- 9,168
- Share of the measured countries
- 1.9%
- Australia
- Search visits a month
- 6,269
- Share of the measured countries
- 1.3%
- Italy
- Search visits a month
- 4,699
- Share of the measured countries
- 1%
- Brazil
- Search visits a month
- 4,684
- Share of the measured countries
- 1%
- Netherlands
- Search visits a month
- 4,559
- Share of the measured countries
- 0.9%
Source: DataForSEO, September 2026.
Miles explains
The US is the biggest single market, but only about 18 in every 100 visits. India alone is 71.2% of the countries measured outside it.
5The most-visited sites
PFPMaker gets the most visits, PFPMaker is the name people search for most, and BetterPic is the highest-placed tracked site on Google for “ai headshot generator”, at position 15. The five most-visited sites take 90.9% of all visits.
| By worldwide search visits | Visits a month |
|---|---|
 PFPMaker | 395,084 |
 Aragon AI | 147,830 |
 HeadshotMaster | 90,875 |
 Hotpot.ai | 49,754 |
 GoStudio.ai | 37,941 |
 HeadshotPro | 22,023 |
 Photo AI | 18,096 |
 Headshot Photo | 10,442 |
 BetterPic | 6,988 |
 Dreamwave | 4,192 |
By worldwide search visits
- PFPMaker
- Visits a month
- 395,084
- Aragon AI
- Visits a month
- 147,830
- HeadshotMaster
- Visits a month
- 90,875
- Hotpot.ai
- Visits a month
- 49,754
- GoStudio.ai
- Visits a month
- 37,941
- HeadshotPro
- Visits a month
- 22,023
- Photo AI
- Visits a month
- 18,096
- Headshot Photo
- Visits a month
- 10,442
- BetterPic
- Visits a month
- 6,988
- Dreamwave
- Visits a month
- 4,192
| By US brand-name searches | Searches a month |
|---|---|
| PFPMaker | 9,900 |
| Headshot Photo | 2,400 |
| Hotpot.ai | 1,900 |
| HeadshotPro | 1,000 |
| BetterPic | 590 |
 HeadshotKiwi | 590 |
| GoStudio.ai | 260 |
 The Multiverse AI | 260 |
 Bettershot | 210 |
| Dreamwave | 210 |
By US brand-name searches
- PFPMaker
- Searches a month
- 9,900
- Headshot Photo
- Searches a month
- 2,400
- Hotpot.ai
- Searches a month
- 1,900
- HeadshotPro
- Searches a month
- 1,000
- BetterPic
- Searches a month
- 590
- HeadshotKiwi
- Searches a month
- 590
- GoStudio.ai
- Searches a month
- 260
- The Multiverse AI
- Searches a month
- 260
- Bettershot
- Searches a month
- 210
- Dreamwave
- Searches a month
- 210
Miles explains
The five most-visited sites take 90.9% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.
6Who grew and who shrank
The fastest grower in a year was HeadshotMaster (+990%); the steepest fall was at Try It On AI (-91%). Big swings are usually one site winning or losing one Google ranking.
| Growing | A year ago | Now | Change |
|---|---|---|---|
| HeadshotMaster | 8,334 | 90,875 | +990% |
| Aragon AI | 73,061 | 147,830 | +102% |
Growing
- HeadshotMaster
- A year ago
- 8,334
- Now
- 90,875
- Change
- +990%
- Aragon AI
- A year ago
- 73,061
- Now
- 147,830
- Change
- +102%
| Declining | A year ago | Now | Change |
|---|---|---|---|
 Try It On AI | 7,521 | 657 | -91% |
| Hotpot.ai | 488,391 | 49,754 | -90% |
 PortraitPal | 6,252 | 1,293 | -79% |
| BetterPic | 31,066 | 6,988 | -78% |
| Photo AI | 72,530 | 18,096 | -75% |
| HeadshotPro | 61,606 | 22,023 | -64% |
| Dreamwave | 10,255 | 4,192 | -59% |
| PFPMaker | 576,498 | 395,084 | -32% |
Declining
- Try It On AI
- A year ago
- 7,521
- Now
- 657
- Change
- -91%
- Hotpot.ai
- A year ago
- 488,391
- Now
- 49,754
- Change
- -90%
- PortraitPal
- A year ago
- 6,252
- Now
- 1,293
- Change
- -79%
- BetterPic
- A year ago
- 31,066
- Now
- 6,988
- Change
- -78%
- Photo AI
- A year ago
- 72,530
- Now
- 18,096
- Change
- -75%
- HeadshotPro
- A year ago
- 61,606
- Now
- 22,023
- Change
- -64%
- Dreamwave
- A year ago
- 10,255
- Now
- 4,192
- Change
- -59%
- PFPMaker
- A year ago
- 576,498
- Now
- 395,084
- Change
- -32%
Worldwide search visits, September 2026 against a year earlier; sites with at least 5,000 visits a year ago.
Corrected 22 October 2026: the figures were rebuilt from the sources; the year-on-year change in visits moved from -13.6% to -41.2%.
All monthly reports
- October 2026
- September 2026