Updated 10/15/2026 · next update 11/01/2026

AI headshot generator market, September 2026

Miles FosterOwner and tester, RankDude

The market▼ Shrinkingbut visits without PFPMaker are up 22% on a year ago

Visits, year on year, without PFPMaker: +22%
Visits vs August 2026: +8.1%
Name searches vs October 2025: -37%

Every month I measure Google visits to the 21 AI headshot generator sites I track, and how often people search for them by name. In September 2026 they got about 743,804 visits, 14% fewer than a year ago but 8% more than in August 2026.

Below: who grew fastest (one site is up 990% in a year), who sits highest on Google, where the visitors live and what comes next.

Data from DataForSEO, Tranco, Chrome UX Report, Ahrefs and SerpApi · not a ranking

AI headshot generator market: the key numbers for September 2026

Four numbers for September 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.

Visits from Google744Kvisits-14% vs a year ago
Name searches, US16.2Ksearches-37% vs October 2025
Top five sites93.3%of visitsPFPMaker is the most visited
Expected in October729Kvisitslikely 659K to 800K

The tracked sites got 743,804 visits from Google in September 2026, 14% fewer than a year ago and 8% more than in August 2026. PFPMaker, which takes 53.1% of all the visits, lost more visits on its own than the whole market lost in a year. Without it, visits would be up 22.4% on a year ago instead of down 13.6%. PFPMaker gained more visits in September 2026 (78,059) than the whole market did (55,851); without it, visits to the other sites fell 6.0% on August 2026.
“ai headshot generator” gets about 18,100 US searches a month. People searched the site names 16,230 times in the US in September 2026, 37% less often than in October 2025.
No tracked site is on Google’s first page for “ai headshot generator”; the highest is BetterPic, at position 15. PFPMaker is the most-visited site.
17.5% of visits came from the US (15.1% a year ago), then India, Indonesia and Philippines. The five most-visited sites took 93.3% of all visits.

1How many visits

In plain words: These sites got fewer visits from Google than a year ago (-14%), and September 2026 was a better month than August 2026 (+8%). PFPMaker, which takes 53.1% of all the visits, lost more visits on its own than the whole market lost in a year. Without it, visits would be up 22.4% on a year ago instead of down 13.6%. PFPMaker gained more visits in September 2026 (78,059) than the whole market did (55,851); without it, visits to the other sites fell 6.0% on August 2026.

Visits, September 2026: 743,804 (-13.6% on a year ago, +8.1% on August 2026)
US visits: 130,263 (+0.1% on a year ago)
24-month peak: 1,423,466 in December 2024

WorldVisits a month to AI headshot generator sites, worldwide

Low 681KHigh 1.4MAverage 927K

Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 14% below a year ago, and 48% below the December 2024 high. One site winning or losing a ranking can swing a single month a lot.

2How many people went looking

People typed a site’s name into Google 37% less often than in October 2025 (-37%). That is the loyalty number, because nobody types a name by accident.

Searches for "ai headshot generator": 18,100 a month in the US, 27,100 worldwide (12-month average)
Visits the term sends: 135 US visits in September 2026
Name searches, September 2026: 16,230 in the US (-37.0% since October 2025), 81,880 worldwide

USSearches a month for "ai headshot generator", United States

Low 9.9KHigh 27.1KAverage 18.8K

Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO.

USSearches a month for the site names, United States

Low 16.2KHigh 26.8KAverage 21.5K

Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO, to September 2026.

Most searched brand names, US, ordered by searches a month
Most searched by name, US	Searches a month
PFPMaker	9,900
Headshot Photo	2,400
HeadshotPro	1,000
BetterPic	590
HeadshotKiwi	590
GoStudio.ai	260
The Multiverse AI	260
Bettershot	210

Most searched by name, US

PFPMaker
Searches a month
9,900
Headshot Photo
Searches a month
2,400
HeadshotPro
Searches a month
1,000
BetterPic
Searches a month
590
HeadshotKiwi
Searches a month
590
GoStudio.ai
Searches a month
260
The Multiverse AI
Searches a month
260
Bettershot
Searches a month
210

Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.

Rising next to the term on Google Trends: “eltima ai headshot generator”.

Miles explains

Name searches are the number I trust most. They are down 37%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.

3Who is on Google's first page

No tracked site is on Google’s first page for “ai headshot generator”; the highest-placed is BetterPic, at position 15. Being on that page is the biggest single thing that decides how many visits a site gets.

Ordered by US Google position for “ai headshot generator”, then Tranco rank. A measured order, not a ranking.

Google US positions for ai headshot generator, the first 15 of 21 tracked sites
Site	Google US	Tranco	Move in 37 days	Search visits
BetterPic	15	745,352	▼ 45,547	6,988
Dreamwave	16	1,947,695	▼ 177,148	4,192
HeadshotKiwi	50	–	–	1,409
HeadshotsByAI	61	–	–	215
PFPMaker	–	132,640	▲ 105,285	395,084
Aragon AI	–	266,137	▼ 3,395	147,830
Photo AI	–	309,334	▼ 5,695	18,096
HeadshotPro	–	473,595	▼ 3,829	22,023
HeadshotMaster	–	590,517	▼ 39,123	90,875
ProShoot	–	712,775	▼ 125,555	413
Secta Labs	–	1,295,579	▼ 108,713	1,938
Try It On AI	–	1,305,916	▲ 164,943	657
GoStudio.ai	–	1,657,902	▼ 183,645	37,941
AI SuitUp	–	1,926,011	▼ 55,567	1,045
ProPhotos	–	1,933,939	▼ 343,750	261

Site

BetterPic
Google US
15
Tranco
745,352
Move in 37 days
▼ 45,547
Search visits
6,988
Dreamwave
Google US
16
Tranco
1,947,695
Move in 37 days
▼ 177,148
Search visits
4,192
HeadshotKiwi
Google US
50
Tranco
–
Move in 37 days
–
Search visits
1,409
HeadshotsByAI
Google US
61
Tranco
–
Move in 37 days
–
Search visits
215
PFPMaker
Google US
–
Tranco
132,640
Move in 37 days
▲ 105,285
Search visits
395,084
Aragon AI
Google US
–
Tranco
266,137
Move in 37 days
▼ 3,395
Search visits
147,830
Photo AI
Google US
–
Tranco
309,334
Move in 37 days
▼ 5,695
Search visits
18,096
HeadshotPro
Google US
–
Tranco
473,595
Move in 37 days
▼ 3,829
Search visits
22,023
HeadshotMaster
Google US
–
Tranco
590,517
Move in 37 days
▼ 39,123
Search visits
90,875
ProShoot
Google US
–
Tranco
712,775
Move in 37 days
▼ 125,555
Search visits
413
Secta Labs
Google US
–
Tranco
1,295,579
Move in 37 days
▼ 108,713
Search visits
1,938
Try It On AI
Google US
–
Tranco
1,305,916
Move in 37 days
▲ 164,943
Search visits
657
GoStudio.ai
Google US
–
Tranco
1,657,902
Move in 37 days
▼ 183,645
Search visits
37,941
AI SuitUp
Google US
–
Tranco
1,926,011
Move in 37 days
▼ 55,567
Search visits
1,045
ProPhotos
Google US
–
Tranco
1,933,939
Move in 37 days
▼ 343,750
Search visits
261

Source: DataForSEO (US Google positions) and Tranco, September 2026. First 15 of 21 sites shown.

Miles explains

No tracked site sits high on Google for “ai headshot generator”, so most visits here come from people who already know the names.

4Who grew, who faded

Biggest gain in September 2026: GoStudio.ai (+49%); biggest loss: HeadshotMaster (-23%). Year-on-year growers are on the demand page.

Biggest moves in September 2026

Biggest monthly gains
Up this month	Aug 26	Sep 26	Change
GoStudio.ai	25,417	37,941	+49.3%
PFPMaker	317,025	395,084	+24.6%
Headshot Photo	8,741	10,442	+19.5%
BetterPic	6,170	6,988	+13.3%

Up this month

GoStudio.ai
Aug 26
25,417
Sep 26
37,941
Change
+49.3%
PFPMaker
Aug 26
317,025
Sep 26
395,084
Change
+24.6%
Headshot Photo
Aug 26
8,741
Sep 26
10,442
Change
+19.5%
BetterPic
Aug 26
6,170
Sep 26
6,988
Change
+13.3%

Biggest monthly losses
Down this month	Aug 26	Sep 26	Change
HeadshotMaster	118,110	90,875	-23.1%
HeadshotPro	24,255	22,023	-9.2%
Photo AI	19,090	18,096	-5.2%
Aragon AI	154,752	147,830	-4.5%

Down this month

HeadshotMaster
Aug 26
118,110
Sep 26
90,875
Change
-23.1%
HeadshotPro
Aug 26
24,255
Sep 26
22,023
Change
-9.2%
Photo AI
Aug 26
19,090
Sep 26
18,096
Change
-5.2%
Aragon AI
Aug 26
154,752
Sep 26
147,830
Change
-4.5%

Brand demand, since October 2025

Brand names searched less
Searched less	Oct 25	Sep 26	Change
BetterPic	2,400	590	-75.4%
HeadshotPro	3,600	1,000	-72.2%
Headshot Photo	3,600	2,400	-33.3%
PFPMaker	12,100	9,900	-18.2%

Searched less

BetterPic
Oct 25
2,400
Sep 26
590
Change
-75.4%
HeadshotPro
Oct 25
3,600
Sep 26
1,000
Change
-72.2%
Headshot Photo
Oct 25
3,600
Sep 26
2,400
Change
-33.3%
PFPMaker
Oct 25
12,100
Sep 26
9,900
Change
-18.2%

Source: Google Ads via DataForSEO.

5Where the visitors live

About 18 of every 100 visits come from the United States.

US share of visits: 17.5% (15.1% a year ago)
Largest outside the US: India, Indonesia and Philippines
US share of "ai headshot generator" searches: 67%

USShare of visits that come from the US (%)

Low 9.6High 17.5Average 14

Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Visits by country, the ten largest outside the US
Country	Search visits a month	Share of the measured countries
India	338,198	71.7%
Indonesia	24,895	5.3%
Philippines	23,206	4.9%
United Kingdom	21,739	4.6%
Canada	19,881	4.2%
Germany	8,789	1.9%
Australia	5,854	1.2%
Brazil	4,438	0.9%
Italy	4,409	0.9%
Netherlands	4,306	0.9%

Country

India
Search visits a month
338,198
Share of the measured countries
71.7%
Indonesia
Search visits a month
24,895
Share of the measured countries
5.3%
Philippines
Search visits a month
23,206
Share of the measured countries
4.9%
United Kingdom
Search visits a month
21,739
Share of the measured countries
4.6%
Canada
Search visits a month
19,881
Share of the measured countries
4.2%
Germany
Search visits a month
8,789
Share of the measured countries
1.9%
Australia
Search visits a month
5,854
Share of the measured countries
1.2%
Brazil
Search visits a month
4,438
Share of the measured countries
0.9%
Italy
Search visits a month
4,409
Share of the measured countries
0.9%
Netherlands
Search visits a month
4,306
Share of the measured countries
0.9%

Source: DataForSEO, September 2026.

Miles explains

The US is the single biggest market, but only about 18 in every 100 visits. India alone is 71.7% of the countries I measure outside it.

6Links and ratings

Other websites link to these sites more than a year ago (+45%).

The tracked sites had 22,269 referring domains between them in September 2026, +44.5% year on year. The average Domain Rating is 48. BetterPic has the strongest link profile at DR 68.

Strongest link profiles by Domain Rating
By Domain Rating (Ahrefs)	DR
BetterPic	68
HeadshotPro	68
PFPMaker	67
Aragon AI	66
Photo AI	66
Dreamwave	58
Secta Labs	58
HeadshotMaster	54

By Domain Rating (Ahrefs)

BetterPic
DR
68
HeadshotPro
DR
68
PFPMaker
DR
67
Aragon AI
DR
66
Photo AI
DR
66
Dreamwave
DR
58
Secta Labs
DR
58
HeadshotMaster
DR
54

Most referring domains
By referring domains	Domains
PFPMaker	2,990
Photo AI	2,888
Aragon AI	2,364
HeadshotPro	2,243
BetterPic	1,739
Secta Labs	1,195
Try It On AI	1,050
Dreamwave	1,027

By referring domains

PFPMaker
Domains
2,990
Photo AI
Domains
2,888
Aragon AI
Domains
2,364
HeadshotPro
Domains
2,243
BetterPic
Domains
1,739
Secta Labs
Domains
1,195
Try It On AI
Domains
1,050
Dreamwave
Domains
1,027

Source: DataForSEO and Ahrefs, September 2026.