AI personal assistant search trends
Miles FosterOwner and tester, RankDude
Search interest▲ Risingbut 53% below its May 2026 peak
- Google Trends, year on year
- +27%
- US searches vs October 2025
- -46%
- From the five-year peak
- -53%
This page follows one Google search, “ai personal assistant”, over five years. Interest is 27% higher than a year ago, 53% below its peak in May 2026.
Below: the five-year chart, searches month by month, country by country and the searches people make around it.
Google Trends via SerpApi (pulled 15 October 2026); search volume and visits via DataForSEO · not a ranking
AI personal assistant search trends: the key numbers for September 2026
The numbers that sum up searches for “ai personal assistant”. Tap one for the detail below.
Interest in “ai personal assistant” is up 27% on a year ago: 42 out of 100 on Google Trends in September 2026, against 33 a year earlier. The five-year peak was 90, in May 2026.
People search for it about 12,100 times a month worldwide, 5,400 of them in the US (45%). In September 2026, US searches were 5,400, 46% fewer than in October 2025.
28.7% of visits to the tracked AI personal assistant sites come from the US, down from 31% a year ago. India, Canada and the United Kingdom come next.
Five years of interest, worldwide and in the US
WorldGoogle Trends interest, worldwide (0–100)
Source: Google Trends, 100 = peak week.
USGoogle Trends interest, United States (0–100)
United States only, same scale.
Miles explains
Here’s how I read these two lines. They don’t show how many people search, only when interest rose and fell. Worldwide, it peaked in May 2026 and sits at 42 now, higher than a year ago. In the US it’s lower than a year ago, and the Google Ads numbers below tell the same story. When you see a sharp spike, think news story, not new customers. The baseline between the spikes is the demand I actually care about.
What the term is worth, month by month
USSearches a month for "ai personal assistant", United States
Source: Google Ads via DataForSEO.
WorldSearches a month for "ai personal assistant", worldwide
Worldwide, same source.
Miles explains
This is the number I’d plan with: September 2026 had 5,400 US searches, 46% fewer than in October 2025. Google Ads rounds these figures into steps, so a small move from one month to the next usually means nothing.
The US against 9 other countries
Searches a month for “ai personal assistant” in each country with a Google Ads figure, twelve-month average; countries with none are left out. The United States is 44.6% of the worldwide figure; the next 3 countries together are 27.4%.
- United States5,400
- India1,600
- Philippines1,000
- United Kingdom720
- Canada390
- Australia390
- Germany170
- France170
- Netherlands140
- Brazil70
Miles explains
The top five countries are United States, India, Philippines, United Kingdom and Canada. Worldwide, people search for it about 2.2 times as often as in the US alone, so roughly 55.4% of the searches happen outside the US.
The searches around the term
| Search | US / month | Worldwide / month | US share |
|---|---|---|---|
| “ai personal assistant” | 5,400 | 12,100 | 45% |
| “best ai personal assistant” | 880 | 1,600 | 55% |
| “ai assistant app” | 8,100 | 22,200 | 36% |
| “personal ai” | 2,900 | 14,800 | 20% |
| “ai life assistant” | 30 | 110 | 27% |
| “ai email assistant” | 4,400 | 6,600 | 67% |
| “ai calendar assistant” | 390 | 880 | 44% |
| “free ai personal assistant” | 70 | 170 | 41% |
Search
- “ai personal assistant”
- US / month
- 5,400
- Worldwide / month
- 12,100
- US share
- 45%
- “best ai personal assistant”
- US / month
- 880
- Worldwide / month
- 1,600
- US share
- 55%
- “ai assistant app”
- US / month
- 8,100
- Worldwide / month
- 22,200
- US share
- 36%
- “personal ai”
- US / month
- 2,900
- Worldwide / month
- 14,800
- US share
- 20%
- “ai life assistant”
- US / month
- 30
- Worldwide / month
- 110
- US share
- 27%
- “ai email assistant”
- US / month
- 4,400
- Worldwide / month
- 6,600
- US share
- 67%
- “ai calendar assistant”
- US / month
- 390
- Worldwide / month
- 880
- US share
- 44%
- “free ai personal assistant”
- US / month
- 70
- Worldwide / month
- 170
- US share
- 41%
Source: Google Ads, 12-month averages. A dash means no volume reported.
Miles explains
The biggest related search is “ai assistant app”, at 22,200 searches a month worldwide, more than “ai personal assistant” itself.
Where the visitors to the tracked sites come from
USShare of visits that come from the US (%)
US share of worldwide search visits to all tracked sites, month by month, DataForSEO estimates.
WorldVisits a month from outside the US
Visits from outside the US a month, all tracked sites.
- India78.1%196,086
- Canada9.1%22,902
- United Kingdom5.1%12,755
- Australia3.5%8,757
- Brazil2.4%6,126
- Germany1.3%3,188
- France0.5%1,193
Source: DataForSEO, September 2026.