Is the AI personal assistant market growing or shrinking?
Miles FosterOwner and tester, RankDude
The answer▼ Shrinkingbut visits are up 24% over the last six months
- Visits, year on year, without Sai by Simular
- -8.6%
- Visits, last six months
- +24%
- Name searches vs October 2025
- -35%
Every month I add up the Google visits to the 17 AI personal assistant sites I track (DataForSEO estimates) and how often people in the US search for them by name (Google Ads). In September 2026 they got about 561,263 visits. Much of the year’s change is one site, Sai by Simular; without it, visits are down 9% on a year ago.
The total hides very different stories: one site grew 25% in a year while another lost 93% of its visits. See who grew and who shrank, the visits month by month and the name searches, plus what I expect for October 2026.
AI personal assistant market demand: key numbers, September 2026
Four numbers for September 2026. Visits mean visits from Google search to the 17 tracked sites. Tap one for the detail below.
- Visits from Google561Kvisits+41% vs a year ago
- Name searches, US14.3Ksearches-35% vs October 2025
- Top five sites84%of visitsfastest grower: Reclaim.ai
- Expected in October539Kvisitslikely 418K to 660K
- The AI personal assistant market is shrinking as of September 2026, but visits are up 24% over the last six months.
- The 17 AI personal assistant sites RankDude tracks got 561,263 visits from Google search in September 2026, 41% more visits than in September 2025, or 9% fewer without Sai by Simular.
- People in the US searched Google for these sites by name 14,260 times in September 2026, 35% fewer searches than in October 2025.
- The five most-visited AI personal assistant sites get 84% of all visits.
- Fastest-growing AI personal assistant site over the year: Reclaim.ai, +25% (47.0K to 58.7K visits a month).
- Steepest fall over the year: Shortwave, -93% (16.3K to 1.2K visits a month).
- Forecast for October 2026: about 539K visits, likely between 418K and 660K.
Source: DataForSEO visit estimates and Google Ads search data, published 15 October 2026 by RankDude.
1.Are more people visiting AI personal assistant sites than a year ago?
Up 41% on a year ago; up 32% on August 2026
Only because of Sai by Simular. The 17 tracked AI personal assistant sites got 561,263 visits from Google search in September 2026. That is 41% more visits than in September 2025, or 9% fewer without Sai by Simular, and 32% more visits than in August 2026.
The highest month of the last two years was December 2024, with 677,642 visits; September 2026 is 17% below it. In the US, visits were 161,007, up 31% on a year ago.
WorldVisits a month to AI personal assistant sites, worldwide, two years
Source: DataForSEO, Google search visits, all tracked sites.
Worldwide, this month
561K
+41.2% on a year ago
United States, this month
161K
+30.6% on a year ago
Two-year high
678K
December 2024
US share of visits
28.7%
of worldwide visits
Miles explains
More visits than a year ago means new people are still finding AI personal assistant sites through Google. Most of that growth is one site, Sai by Simular; without it, visits are down 9% on a year ago.
2.Are people searching for AI personal assistant sites by name?
Down 35% on October 2025; 14.3K name searches a month in the US
Fewer than before. People in the US searched Google for the names of the counted AI personal assistant sites 14,260 times in September 2026, 35% fewer searches than in October 2025. Someone who searches a site’s name already knows it, so this is the clearest sign of people coming back on purpose. The term “ai personal assistant” itself gets about 5,400 US searches a month (Google Ads, 12-month average).
USName searches a month for AI personal assistant sites, US
Source: Google Ads via DataForSEO, to September 2026.
USMost searched AI personal assistant sites by name, searches a month
Akiflow3.6K a month
Reclaim.ai3.6K a month
Zo Computer1.6K a month
SaneBox1.3K a month
Saner.AI1.3K a month
Carly880 a month
Miles explains
Name searches are down, so fewer people are coming back on purpose. Better Google rankings will not fix that.
3.Which AI personal assistant sites grew, and which shrank?
The five most-visited sites hold 84% of all visits; the ten most-visited hold 98.3%
The five most-visited AI personal assistant sites get 84% of all visits, so one of them winning or losing a big Google ranking moves the whole total. Fastest grower over the year: Reclaim.ai, from 47,003 to 58,670 visits (+25%). Steepest fall: Shortwave, from 16,272 to 1,209 visits (-93%).
Growing fastest, year on year
- Reclaim.ai58.7K visits+25%
Falling fastest, year on year
Shortwave1.2K visits-93%
Trevor AI450 visits-92%
Motion84.2K visits-71%- SaneBox5.7K visits-55%
Zapia9.2K visits-38%
Source: DataForSEO. Sites with 5,000+ visits a year ago.