RankDude
Updated 10/15/2026 · next update 11/01/2026

AI Personal Assistant Industry Report, September 2026

Miles FosterOwner and tester, RankDude

The market▼ Shrinkingbut visits are up 24% over the last six months

Visits, year on year, without Sai by Simular
-8.6%
Visits, last six months
+24%
Name searches vs October 2025
-35%

Every key number on the AI personal assistant market for September 2026, dated and sourced, so you can quote it. The 17 sites I measure got about 561,263 visits from Google, 41% more than a year ago, and the five most-visited sites took 84% of them.

Below: every figure in one table, the most-visited sites, who grew and who shrank and what I expect for October 2026.

Published 15 October 2026. Data from DataForSEO, Tranco and Ahrefs · free to quote with a link · not a ranking

AI personal assistant industry report: the key numbers for September 2026

Four numbers for September 2026. Visits mean visits from Google search to the 17 tracked sites. Tap one for the detail below.

1Every figure in one table

Measure

  • Search visits a month, all tracked sites, worldwide
    Value
    561,263
    Period and basis
    September 2026; +41.2% year on year, +32.2% month on month
  • Search visits a month, United States
    Value
    161,007
    Period and basis
    September 2026; +30.6% year on year
  • US share of worldwide search visits
    Value
    28.7%
    Period and basis
    September 2026
  • Brand-name searches a month, US, all counted brands
    Value
    14,260
    Period and basis
    September 2026; -34.6% against October 2025
  • Brand-name searches a month, worldwide
    Value
    110,070
    Period and basis
    September 2026; +25.4% against October 2025
  • Searches a month for “ai personal assistant”, US
    Value
    5,400
    Period and basis
    Google Ads, 12-month average
  • Searches a month for “ai personal assistant”, worldwide
    Value
    12,100
    Period and basis
    Google Ads, 12-month average
  • Referring domains, all tracked sites
    Value
    50,355
    Period and basis
    September 2026; first reading, no year-on-year figure yet
  • Share of worldwide visits held by the five most-visited sites
    Value
    84%
    Period and basis
    September 2026
  • Share held by the ten most-visited sites
    Value
    98.3%
    Period and basis
    September 2026
  • Tracked sites on Google's first page for “ai personal assistant”, US
    Value
    1
    Period and basis
    September 2026; positions 1 to 10
  • Tracked sites ranking anywhere for “ai personal assistant”, US
    Value
    1
    Period and basis
    September 2026; any position checked

Brand-name searches leave out Instinct, Motion and Poke: the name is shared with an ordinary word or another product.

2How many people visited

In plain words: These sites got more visits from Google than a year ago (+41%), and September 2026 was a better month than August 2026 (+32%). Sai by Simular gained more visits on its own than the whole market gained in a year. Without it, visits would be down 8.6% on a year ago instead of up 41.2%. Sai by Simular made most of the move in September 2026: it gained 75,509 of the market's 136,623 visits; without it, visits to the other sites rose 20.3% on August 2026.

WorldVisits a month to AI personal assistant sites, worldwide

0250K500K750K1.0MOct 24Dec 24Feb 25Apr 25Jun 25Aug 25Oct 25Dec 25Feb 26Apr 26Jun 26Sep 26561K
Low 338KHigh 678KAverage 478K
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 41% above a year ago, and 17% below the December 2024 high. One site winning or losing a ranking can swing a single month a lot.

3How many people went looking

People typed a site’s name into Google 35% less often than in October 2025 (-35%). That is the loyalty number: nobody types a name by accident.

USSearches a month for the site names, United States

012.5K25.0K37.5K50.0KOct 25Dec 25Feb 26Apr 26Jun 26Sep 2614.3K
Low 13.7KHigh 25.5KAverage 19.8K
Hover, tap, or use the arrow keys to inspect a month

US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.

Miles explains

Name searches are the number I trust most. They are down 35%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.

4Where the visitors live

About 29 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.

USShare of visits that come from the US (%)

012.52537.550Oct 24Dec 24Feb 25Apr 25Jun 25Aug 25Oct 25Dec 25Feb 26Apr 26Jun 26Sep 2628.7
Low 22.8High 34.6Average 29
Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Country

  • India
    Search visits a month
    196,086
    Share of the measured countries
    78.1%
  • Canada
    Search visits a month
    22,902
    Share of the measured countries
    9.1%
  • United Kingdom
    Search visits a month
    12,755
    Share of the measured countries
    5.1%
  • Australia
    Search visits a month
    8,757
    Share of the measured countries
    3.5%
  • Brazil
    Search visits a month
    6,126
    Share of the measured countries
    2.4%
  • Germany
    Search visits a month
    3,188
    Share of the measured countries
    1.3%
  • France
    Search visits a month
    1,193
    Share of the measured countries
    0.5%

Source: DataForSEO, September 2026.

Miles explains

The US is the biggest single market, but only about 29 in every 100 visits. India alone is 78.1% of the countries measured outside it.

5The most-visited sites

Sai by Simular gets the most visits, Akiflow is the name people search for most, and Sai by Simular holds Google’s first position for “ai personal assistant”. The five most-visited sites take 84% of all visits.

By worldwide search visits

  • Sai by Simular
    Visits a month
    199,148
  • Poke
    Visits a month
    86,639
  • Motion
    Visits a month
    84,221
  • Reclaim.ai
    Visits a month
    58,670
  • Saner.AI
    Visits a month
    42,876
  • Carly
    Visits a month
    39,859
  • Lifestack
    Visits a month
    19,046
  • Zapia
    Visits a month
    9,172
  • Zo Computer
    Visits a month
    6,119
  • Akiflow
    Visits a month
    5,739

By US brand-name searches

  • Akiflow
    Searches a month
    3,600
  • Reclaim.ai
    Searches a month
    3,600
  • Zo Computer
    Searches a month
    1,600
  • SaneBox
    Searches a month
    1,300
  • Saner.AI
    Searches a month
    1,300
  • Carly
    Searches a month
    880
  • Zapia
    Searches a month
    720
  • Shortwave
    Searches a month
    480
  • Sai by Simular
    Searches a month
    260
  • Ohai
    Searches a month
    210

Miles explains

The five most-visited sites take 84% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.

6Who grew and who shrank

The fastest grower in a year was Reclaim.ai (+25%); the steepest fall was at Shortwave (-93%). Big swings are usually one site winning or losing one Google ranking.

Growing

  • Reclaim.ai
    A year ago
    47,003
    Now
    58,670
    Change
    +25%

Declining

  • Shortwave
    A year ago
    16,272
    Now
    1,209
    Change
    -93%
  • Trevor AI
    A year ago
    5,781
    Now
    450
    Change
    -92%
  • Motion
    A year ago
    287,409
    Now
    84,221
    Change
    -71%
  • SaneBox
    A year ago
    12,609
    Now
    5,731
    Change
    -55%
  • Zapia
    A year ago
    14,752
    Now
    9,172
    Change
    -38%
  • Akiflow
    A year ago
    6,752
    Now
    5,739
    Change
    -15%

Worldwide search visits, September 2026 against a year earlier; sites with at least 5,000 visits a year ago.

To cite this report: RankDude, “AI Personal Assistant Industry Report, September 2026”, published 15 October 2026, https://rankdude.ai/ai-personal-assistant/statistics/industry-report. Figures are estimates from the sources named beside them.