Updated 10/15/2026 · next update 11/01/2026

AI personal assistant market, September 2026

Miles FosterOwner and tester, RankDude

The market▼ Shrinkingbut visits are up 24% over the last six months

Visits, year on year, without Sai by Simular: -8.6%
Visits vs August 2026: +32%
Name searches vs October 2025: -35%

Every month I measure Google visits to the 17 AI personal assistant sites I track, and how often people search for them by name. In September 2026 they got about 561,263 visits, 41% more than a year ago and 32% more than in August 2026.

Below: who grew fastest (one site is up 25% in a year), who sits highest on Google, where the visitors live and what comes next.

Data from DataForSEO, Tranco, Chrome UX Report, Ahrefs and SerpApi · not a ranking

AI personal assistant market: the key numbers for September 2026

Four numbers for September 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.

Visits from Google561Kvisits+41% vs a year ago
Name searches, US14.3Ksearches-35% vs October 2025
Top five sites84%of visitsSai by Simular is the most visited
Expected in October539Kvisitslikely 418K to 660K

The tracked sites got 561,263 visits from Google in September 2026, 41% more than a year ago and 32% more than in August 2026. Sai by Simular gained more visits on its own than the whole market gained in a year. Without it, visits would be down 8.6% on a year ago instead of up 41.2%. Sai by Simular made most of the move in September 2026: it gained 75,509 of the market's 136,623 visits; without it, visits to the other sites rose 20.3% on August 2026.
“ai personal assistant” gets about 5,400 US searches a month. People searched the site names 14,260 times in the US in September 2026, 35% less often than in October 2025.
1 tracked site is on Google’s first page for “ai personal assistant”; the highest is Sai by Simular at position 1. Sai by Simular is the most-visited site.
28.7% of visits came from the US (31% a year ago), then India, Canada and United Kingdom. The five most-visited sites took 84% of all visits.

1How many visits

In plain words: These sites got more visits from Google than a year ago (+41%), and September 2026 was a better month than August 2026 (+32%). Sai by Simular gained more visits on its own than the whole market gained in a year. Without it, visits would be down 8.6% on a year ago instead of up 41.2%. Sai by Simular made most of the move in September 2026: it gained 75,509 of the market's 136,623 visits; without it, visits to the other sites rose 20.3% on August 2026.

Visits, September 2026: 561,263 (+41.2% on a year ago, +32.2% on August 2026)
US visits: 161,007 (+30.6% on a year ago)
24-month peak: 677,642 in December 2024

WorldVisits a month to AI personal assistant sites, worldwide

Low 338KHigh 678KAverage 478K

Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 41% above a year ago, and 17% below the December 2024 high. One site winning or losing a ranking can swing a single month a lot.

2How many people went looking

People typed a site’s name into Google 35% less often than in October 2025 (-35%). That is the loyalty number, because nobody types a name by accident.

Searches for "ai personal assistant": 5,400 a month in the US, 12,100 worldwide (12-month average)
Name searches, September 2026: 14,260 in the US (-34.6% since October 2025), 110,070 worldwide

USSearches a month for "ai personal assistant", United States

Low 2.9KHigh 9.9KAverage 5.2K

Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO.

USSearches a month for the site names, United States

Low 13.7KHigh 25.5KAverage 19.8K

Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO, to September 2026.

Most searched brand names, US, ordered by searches a month
Most searched by name, US	Searches a month
Akiflow	3,600
Reclaim.ai	3,600
Zo Computer	1,600
SaneBox	1,300
Saner.AI	1,300
Carly	880
Zapia	720
Shortwave	480

Most searched by name, US

Akiflow
Searches a month
3,600
Reclaim.ai
Searches a month
3,600
Zo Computer
Searches a month
1,600
SaneBox
Searches a month
1,300
Saner.AI
Searches a month
1,300
Carly
Searches a month
880
Zapia
Searches a month
720
Shortwave
Searches a month
480

Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.

Miles explains

Name searches are the number I trust most. They are down 35%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.

3Who is on Google's first page

1 tracked site is on Google’s first page for “ai personal assistant”, and Sai by Simular holds the first position. Being on that page is the biggest single thing that decides how many visits a site gets.

Ordered by US Google position for “ai personal assistant”, then Tranco rank. A measured order, not a ranking.

Google US positions for ai personal assistant, the first 15 of 17 tracked sites
Site	Google US	Tranco	Move in 37 days	Search visits
Sai by Simular	1	553,349	▲ 101,448	199,148
Reclaim.ai	–	40,652	▲ 5,976	58,670
Motion	–	43,177	▲ 716	84,221
SaneBox	–	130,554	▼ 4,555	5,731
Akiflow	–	135,073	▼ 1,814	5,739
Shortwave	–	213,805	▲ 11,118	1,209
Instinct	–	264,429	▲ 3,510,540	0
Zo Computer	–	353,632	▼ 82,457	6,119
Zapia	–	415,006	▲ 44,272	9,172
Poke	–	462,251	▲ 2,463	86,639
Saner.AI	–	705,974	▲ 156,816	42,876
Tab	–	710,567	▲ 3,746,876	0
Carly	–	1,022,944	▲ 515,972	39,859
Trevor AI	–	1,451,189	▼ 42,194	450
Kin	–	2,034,982	▲ 2,740	740

Site

Sai by Simular
Google US
1
Tranco
553,349
Move in 37 days
▲ 101,448
Search visits
199,148
Reclaim.ai
Google US
–
Tranco
40,652
Move in 37 days
▲ 5,976
Search visits
58,670
Motion
Google US
–
Tranco
43,177
Move in 37 days
▲ 716
Search visits
84,221
SaneBox
Google US
–
Tranco
130,554
Move in 37 days
▼ 4,555
Search visits
5,731
Akiflow
Google US
–
Tranco
135,073
Move in 37 days
▼ 1,814
Search visits
5,739
Shortwave
Google US
–
Tranco
213,805
Move in 37 days
▲ 11,118
Search visits
1,209
Instinct
Google US
–
Tranco
264,429
Move in 37 days
▲ 3,510,540
Search visits
0
Zo Computer
Google US
–
Tranco
353,632
Move in 37 days
▼ 82,457
Search visits
6,119
Zapia
Google US
–
Tranco
415,006
Move in 37 days
▲ 44,272
Search visits
9,172
Poke
Google US
–
Tranco
462,251
Move in 37 days
▲ 2,463
Search visits
86,639
Saner.AI
Google US
–
Tranco
705,974
Move in 37 days
▲ 156,816
Search visits
42,876
Tab
Google US
–
Tranco
710,567
Move in 37 days
▲ 3,746,876
Search visits
0
Carly
Google US
–
Tranco
1,022,944
Move in 37 days
▲ 515,972
Search visits
39,859
Trevor AI
Google US
–
Tranco
1,451,189
Move in 37 days
▼ 42,194
Search visits
450
Kin
Google US
–
Tranco
2,034,982
Move in 37 days
▲ 2,740
Search visits
740

Source: DataForSEO (US Google positions) and Tranco, September 2026. First 15 of 17 sites shown.

Miles explains

No tracked site sits high on Google for “ai personal assistant”, so most visits here come from people who already know the names.

4Who grew, who faded

Biggest gain in September 2026: Lifestack (+181%); biggest loss: Akiflow (-34%). Year-on-year growers are on the demand page.

Biggest moves in September 2026

Biggest monthly gains
Up this month	Aug 26	Sep 26	Change
Lifestack	6,790	19,046	+180.5%
Carly	18,251	39,859	+118.4%
Sai by Simular	123,639	199,148	+61.1%
Saner.AI	27,626	42,876	+55.2%
Poke	65,210	86,639	+32.9%
SaneBox	5,245	5,731	+9.3%

Up this month

Lifestack
Aug 26
6,790
Sep 26
19,046
Change
+180.5%
Carly
Aug 26
18,251
Sep 26
39,859
Change
+118.4%
Sai by Simular
Aug 26
123,639
Sep 26
199,148
Change
+61.1%
Saner.AI
Aug 26
27,626
Sep 26
42,876
Change
+55.2%
Poke
Aug 26
65,210
Sep 26
86,639
Change
+32.9%
SaneBox
Aug 26
5,245
Sep 26
5,731
Change
+9.3%

Biggest monthly losses
Down this month	Aug 26	Sep 26	Change
Akiflow	8,720	5,739	-34.2%
Zapia	10,708	9,172	-14.3%
Zo Computer	7,117	6,119	-14.0%
Reclaim.ai	64,309	58,670	-8.8%

Down this month

Akiflow
Aug 26
8,720
Sep 26
5,739
Change
-34.2%
Zapia
Aug 26
10,708
Sep 26
9,172
Change
-14.3%
Zo Computer
Aug 26
7,117
Sep 26
6,119
Change
-14.0%
Reclaim.ai
Aug 26
64,309
Sep 26
58,670
Change
-8.8%

Brand demand, since October 2025

Brand names searched less
Searched less	Oct 25	Sep 26	Change
SaneBox	3,600	1,300	-63.9%
Reclaim.ai	8,100	3,600	-55.6%
Akiflow	5,400	3,600	-33.3%

Searched less

SaneBox
Oct 25
3,600
Sep 26
1,300
Change
-63.9%
Reclaim.ai
Oct 25
8,100
Sep 26
3,600
Change
-55.6%
Akiflow
Oct 25
5,400
Sep 26
3,600
Change
-33.3%

Source: Google Ads via DataForSEO.

5Where the visitors live

About 29 of every 100 visits come from the United States.

US share of visits: 28.7% (31% a year ago)
Largest outside the US: India, Canada and United Kingdom
US share of "ai personal assistant" searches: 45%

USShare of visits that come from the US (%)

Low 22.8High 34.6Average 29

Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Visits by country, the ten largest outside the US
Country	Search visits a month	Share of the measured countries
India	196,086	78.1%
Canada	22,902	9.1%
United Kingdom	12,755	5.1%
Australia	8,757	3.5%
Brazil	6,126	2.4%
Germany	3,188	1.3%
France	1,193	0.5%

Country

India
Search visits a month
196,086
Share of the measured countries
78.1%
Canada
Search visits a month
22,902
Share of the measured countries
9.1%
United Kingdom
Search visits a month
12,755
Share of the measured countries
5.1%
Australia
Search visits a month
8,757
Share of the measured countries
3.5%
Brazil
Search visits a month
6,126
Share of the measured countries
2.4%
Germany
Search visits a month
3,188
Share of the measured countries
1.3%
France
Search visits a month
1,193
Share of the measured countries
0.5%

Source: DataForSEO, September 2026.

Miles explains

The US is the single biggest market, but only about 29 in every 100 visits. India alone is 78.1% of the countries I measure outside it.

6Links and ratings

The tracked sites had 50,355 referring domains between them in September 2026; this is the first reading, so there is no year-on-year figure yet. The average Domain Rating is 58. Motion has the strongest link profile at DR 82.

Strongest link profiles by Domain Rating
By Domain Rating (Ahrefs)	DR
Motion	82
Reclaim.ai	82
SaneBox	75
Akiflow	73
Shortwave	66
Instinct	64
Poke	63
Carly	59

By Domain Rating (Ahrefs)

Motion
DR
82
Reclaim.ai
DR
82
SaneBox
DR
75
Akiflow
DR
73
Shortwave
DR
66
Instinct
DR
64
Poke
DR
63
Carly
DR
59

Most referring domains
By referring domains	Domains
Reclaim.ai	10,901
Motion	10,120
SaneBox	6,253
Shortwave	3,694
Akiflow	3,654
Zapia	2,686
Trevor AI	2,346
Poke	1,955

By referring domains

Reclaim.ai
Domains
10,901
Motion
Domains
10,120
SaneBox
Domains
6,253
Shortwave
Domains
3,694
Akiflow
Domains
3,654
Zapia
Domains
2,686
Trevor AI
Domains
2,346
Poke
Domains
1,955

Source: DataForSEO and Ahrefs, September 2026.