RankDude
Updated 11/02/2026 · next update 12/01/2026

AI travel planner market, October 2026

Miles FosterOwner and tester, RankDude

The market▲ Growingbut visits are down 25% since December 2025

Visits, year on year, without Booking.com
+24%
Visits vs September 2026
+4.6%
Name searches vs October 2025
+87%

Every month I measure Google visits to the 24 AI travel planner sites I track, and how often people search for them by name. In October 2026 they got about 256 million visits, 25% fewer than a year ago but 5% more than in September 2026.

Below: who grew fastest (one site is up 2352% in a year), where the visitors live and what comes next.

Data from DataForSEO, Tranco, Chrome UX Report and Ahrefs · not a ranking

AI travel planner market: the key numbers for October 2026

Four numbers for October 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.

  • The tracked sites got 255,643,516 visits from Google in October 2026, 25% fewer than a year ago and 5% more than in September 2026. Booking.com, which takes 81.5% of all the visits, lost more visits on its own than the whole market lost in a year. Without it, visits would be up 24.4% on a year ago instead of down 24.7%.
  • “ai travel planner” gets about 2,400 US searches a month. People searched the site names 1,230,560 times in the US in September 2026, 87% more often than in October 2025.
  • No tracked site ranks on Google for “ai travel planner”. Booking.com is the most-visited site.
  • 7.2% of visits came from the US (9.4% a year ago), then India, Germany and United Kingdom. The five most-visited sites took 100% of all visits.

1How many visits

In plain words: These sites got fewer visits from Google than a year ago (-25%), and October 2026 was a better month than September 2026 (+5%). Booking.com, which takes 81.5% of all the visits, lost more visits on its own than the whole market lost in a year. Without it, visits would be up 24.4% on a year ago instead of down 24.7%.

Visits, October 2026
255,643,516 (-24.7% on a year ago, +4.6% on September 2026)
US visits
18,291,080 (-42.4% on a year ago)
24-month peak
512,585,326 in January 2025

WorldVisits a month to AI travel planner sites, worldwide

0250M500M750M1000MNov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 26256M
Low 199MHigh 513MAverage 329M
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 25% below a year ago, and 50% below the January 2025 high. One site winning or losing a ranking can swing a single month a lot.

2How many people went looking

People typed a site’s name into Google 87% more often than in October 2025 (+87%). That is the loyalty number, because nobody types a name by accident.

Searches for "ai travel planner"
2,400 a month in the US, 8,100 worldwide (12-month average)
Name searches, September 2026
1,230,560 in the US (+87.4% since October 2025), 8,314,300 worldwide

USSearches a month for "ai travel planner", United States

01.3K2.5K3.8K5.0KOct 25Dec 25Feb 26Apr 26Jun 26Sep 261.3K
Low 1.3KHigh 4.4KAverage 2.5K
Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO.

USSearches a month for the site names, United States

0500K1.0M1.5M2.0MOct 25Dec 25Feb 26Apr 26Jun 26Sep 261.2M
Low 558KHigh 1.5MAverage 907K
Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO, to September 2026.

Most searched by name, US

Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.

Rising next to the term on Google Trends: “mindtrip”, “layla” and “layla ai”.

Miles explains

Name searches are the number I trust most. They are up 87%, and nobody types a site’s name by accident, so this shows more people coming back on purpose.

3Who is on Google's first page

No tracked site is on Google’s first page for “ai travel planner”. Being on that page is the biggest single thing that decides how many visits a site gets.

Ordered by US Google position for “ai travel planner”, then Tranco rank. A measured order, not a ranking.

Site

  • Booking.com
    Google US
    –
    Tranco
    291
    Move in 41 days
    ▼ 20
    Search visits
    208,428,966
  • Wanderlog
    Google US
    –
    Tranco
    20,187
    Move in 41 days
    ▲ 1,004
    Search visits
    28,332,707
  • Mindtrip
    Google US
    –
    Tranco
    50,785
    Move in 41 days
    ▲ 1,608
    Search visits
    18,375,958
  • GuideGeek
    Google US
    –
    Tranco
    133,795
    Move in 41 days
    ▼ 5,251
    Search visits
    563
  • Alike
    Google US
    –
    Tranco
    246,024
    Move in 41 days
    ▲ 359,335
    Search visits
    44,340
  • Layla
    Google US
    –
    Tranco
    265,855
    Move in 41 days
    ▲ 13,489
    Search visits
    15,440
  • Stippl
    Google US
    –
    Tranco
    359,887
    Move in 41 days
    ▲ 88,962
    Search visits
    26,427
  • Plantrip
    Google US
    –
    Tranco
    623,648
    Move in 41 days
    ▼ 207,612
    Search visits
    26,551
  • iMean AI
    Google US
    –
    Tranco
    1,051,369
    Move in 41 days
    ▲ 126,319
    Search visits
    339,230
  • Wonderplan
    Google US
    –
    Tranco
    1,167,492
    Move in 41 days
    ▲ 5,011
    Search visits
    6,257
  • Roam Around
    Google US
    –
    Tranco
    1,176,979
    Move in 41 days
    ▼ 62,855
    Search visits
    795
  • Roamaround
    Google US
    –
    Tranco
    1,223,550
    Move in 41 days
    ▲ 286,641
    Search visits
    7,495
  • TripPlanner AI
    Google US
    –
    Tranco
    1,405,775
    Move in 41 days
    ▼ 72,787
    Search visits
    11,465
  • Vacay
    Google US
    –
    Tranco
    1,865,067
    Move in 41 days
    ▼ 242,176
    Search visits
    7,058
  • iPlan.ai
    Google US
    –
    Tranco
    1,876,868
    Move in 41 days
    ▼ 467
    Search visits
    686

Source: DataForSEO (US Google positions) and Tranco, October 2026. First 15 of 24 sites shown.

Miles explains

No tracked site sits high on Google for “ai travel planner”, so most visits here come from people who already know the names.

4Who grew, who faded

Biggest gain in October 2026: Stippl (+303%); biggest loss: Layla (-13%). Year-on-year growers are on the demand page.

Biggest moves in October 2026

Up this month

  • Stippl
    Sep 26
    6,551
    Oct 26
    26,427
    Change
    +303.4%
  • Plantrip
    Sep 26
    19,666
    Oct 26
    26,551
    Change
    +35.0%
  • iMean AI
    Sep 26
    265,940
    Oct 26
    339,230
    Change
    +27.6%
  • Wanderlog
    Sep 26
    23,648,672
    Oct 26
    28,332,707
    Change
    +19.8%
  • Roamaround
    Sep 26
    6,555
    Oct 26
    7,495
    Change
    +14.3%
  • Mindtrip
    Sep 26
    16,208,993
    Oct 26
    18,375,958
    Change
    +13.4%

Down this month

  • Layla
    Sep 26
    17,787
    Oct 26
    15,440
    Change
    -13.2%
  • Vacay
    Sep 26
    8,127
    Oct 26
    7,058
    Change
    -13.2%
  • Alike
    Sep 26
    49,295
    Oct 26
    44,340
    Change
    -10.1%
  • Wonderplan
    Sep 26
    6,561
    Oct 26
    6,257
    Change
    -4.6%
  • TripPlanner AI
    Sep 26
    11,560
    Oct 26
    11,465
    Change
    -0.8%

Brand demand, since October 2025

Searched more

  • Booking.com
    Oct 25
    450,000
    Sep 26
    1,000,000
    Change
    +122.2%
  • Plantrip
    Oct 25
    1,300
    Sep 26
    2,400
    Change
    +84.6%
  • Wanderlog
    Oct 25
    49,500
    Sep 26
    74,000
    Change
    +49.5%
  • Vacay
    Oct 25
    2,900
    Sep 26
    3,600
    Change
    +24.1%

Searched less

Source: Google Ads via DataForSEO.

5Where the visitors live

About 7 of every 100 visits come from the United States.

US share of visits
7.2% (9.4% a year ago)
Largest outside the US
India, Germany and United Kingdom
US share of "ai travel planner" searches
30%

USShare of visits that come from the US (%)

05101520Nov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 267.2
Low 6.7High 13Average 9
Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Country

  • India
    Search visits a month
    20,083,947
    Share of the measured countries
    29.7%
  • Germany
    Search visits a month
    13,009,755
    Share of the measured countries
    19.3%
  • United Kingdom
    Search visits a month
    10,071,869
    Share of the measured countries
    14.9%
  • France
    Search visits a month
    6,848,592
    Share of the measured countries
    10.1%
  • Brazil
    Search visits a month
    6,823,338
    Share of the measured countries
    10.1%
  • Canada
    Search visits a month
    5,586,432
    Share of the measured countries
    8.3%
  • Australia
    Search visits a month
    5,114,577
    Share of the measured countries
    7.6%

Source: DataForSEO, October 2026.

Miles explains

The US is the single biggest market, but only about 7 in every 100 visits. India alone is 29.7% of the countries I measure outside it.

6Links and ratings

The tracked sites had 628,297 referring domains between them in October 2026; this is the first reading, so there is no year-on-year figure yet. The average Domain Rating is 40. Booking.com has the strongest link profile at DR 93.

By Domain Rating (Ahrefs)

By referring domains

Source: DataForSEO and Ahrefs, October 2026.