RankDude
Updated 11/02/2026 · next update 12/01/2026

AI Travel Planner Industry Report, October 2026

Miles FosterOwner and tester, RankDude

The market▲ Growingbut visits are down 25% since December 2025

Visits, year on year, without Booking.com
+24%
Visits, last six months
-23%
Name searches vs October 2025
+87%

Every key number on the AI travel planner market for October 2026, dated and sourced, so you can quote it. The 24 sites I measure got about 256 million visits from Google, 25% fewer than a year ago, and the five most-visited sites took 100% of them.

Below: every figure in one table, the most-visited sites, who grew and who shrank and what I expect for November 2026.

Published 2 November 2026. Data from DataForSEO, Tranco and Ahrefs · free to quote with a link · not a ranking

AI travel planner industry report: the key numbers for October 2026

Four numbers for October 2026. Visits mean visits from Google search to the 24 tracked sites. Tap one for the detail below.

1Every figure in one table

Measure

  • Search visits a month, all tracked sites, worldwide
    Value
    255,643,516
    Period and basis
    October 2026; -24.7% year on year, +4.6% month on month
  • Search visits a month, United States
    Value
    18,291,080
    Period and basis
    October 2026; -42.4% year on year
  • US share of worldwide search visits
    Value
    7.2%
    Period and basis
    October 2026
  • Brand-name searches a month, US, all counted brands
    Value
    1,230,560
    Period and basis
    September 2026; +87.4% against October 2025
  • Brand-name searches a month, worldwide
    Value
    8,314,300
    Period and basis
    September 2026; +70.0% against October 2025
  • Searches a month for “ai travel planner”, US
    Value
    2,400
    Period and basis
    Google Ads, 12-month average
  • Searches a month for “ai travel planner”, worldwide
    Value
    8,100
    Period and basis
    Google Ads, 12-month average
  • Referring domains, all tracked sites
    Value
    628,297
    Period and basis
    October 2026; first reading, no year-on-year figure yet
  • Share of worldwide visits held by the five most-visited sites
    Value
    100%
    Period and basis
    October 2026
  • Share held by the ten most-visited sites
    Value
    100%
    Period and basis
    October 2026
  • Tracked sites on Google's first page for “ai travel planner”, US
    Value
    0
    Period and basis
    October 2026; positions 1 to 10
  • Tracked sites ranking anywhere for “ai travel planner”, US
    Value
    0
    Period and basis
    October 2026; any position checked

2How many people visited

In plain words: These sites got fewer visits from Google than a year ago (-25%), and October 2026 was a better month than September 2026 (+5%). Booking.com, which takes 81.5% of all the visits, lost more visits on its own than the whole market lost in a year. Without it, visits would be up 24.4% on a year ago instead of down 24.7%.

WorldVisits a month to AI travel planner sites, worldwide

0250M500M750M1000MNov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 26256M
Low 199MHigh 513MAverage 329M
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 25% below a year ago, and 50% below the January 2025 high. One site winning or losing a ranking can swing a single month a lot.

3How many people went looking

People typed a site’s name into Google 87% more often than in October 2025 (+87%). That is the loyalty number: nobody types a name by accident.

USSearches a month for the site names, United States

0500K1.0M1.5M2.0MOct 25Dec 25Feb 26Apr 26Jun 26Sep 261.2M
Low 558KHigh 1.5MAverage 907K
Hover, tap, or use the arrow keys to inspect a month

US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.

Miles explains

Name searches are the number I trust most. They are up 87%, and nobody types a site’s name by accident, so this shows more people coming back on purpose.

4Where the visitors live

About 7 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.

USShare of visits that come from the US (%)

05101520Nov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 267.2
Low 6.7High 13Average 9
Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Country

  • India
    Search visits a month
    20,083,947
    Share of the measured countries
    29.7%
  • Germany
    Search visits a month
    13,009,755
    Share of the measured countries
    19.3%
  • United Kingdom
    Search visits a month
    10,071,869
    Share of the measured countries
    14.9%
  • France
    Search visits a month
    6,848,592
    Share of the measured countries
    10.1%
  • Brazil
    Search visits a month
    6,823,338
    Share of the measured countries
    10.1%
  • Canada
    Search visits a month
    5,586,432
    Share of the measured countries
    8.3%
  • Australia
    Search visits a month
    5,114,577
    Share of the measured countries
    7.6%

Source: DataForSEO, October 2026.

Miles explains

The US is the biggest single market, but only about 7 in every 100 visits. India alone is 29.7% of the countries measured outside it.

5The most-visited sites

Booking.com gets the most visits, Booking.com is the name people search for most, and no tracked site ranks on Google for “ai travel planner”. The five most-visited sites take 100% of all visits.

By worldwide search visits

By US brand-name searches

Miles explains

The five most-visited sites take 100% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.

6Who grew and who shrank

The fastest grower in a year was iMean AI (+2352%); the steepest fall was at TripPlanner AI (-86%). Big swings are usually one site winning or losing one Google ranking.

Growing

  • A year ago
    13,837
    Now
    339,230
    Change
    +2352%
  • A year ago
    8,952
    Now
    44,340
    Change
    +395%
  • A year ago
    15,004
    Now
    26,427
    Change
    +76%
  • A year ago
    22,471,878
    Now
    28,332,707
    Change
    +26%
  • A year ago
    15,233,691
    Now
    18,375,958
    Change
    +21%

Declining

Worldwide search visits, October 2026 against a year earlier; sites with at least 5,000 visits a year ago.

To cite this report: RankDude, “AI Travel Planner Industry Report, October 2026”, published 2 November 2026, https://rankdude.ai/statistics/ai-travel-planner/industry-report. Figures are estimates from the sources named beside them.