Is the AI travel planner market growing or shrinking?
Miles FosterOwner and tester, RankDude
The answer▲ Growingbut visits are down 25% since December 2025
- Visits, year on year, without Booking.com
- +24%
- Visits, last six months
- -23%
- Name searches vs October 2025
- +87%
Every month I add up the Google visits to the 24 AI travel planner sites I track (DataForSEO estimates) and how often people in the US search for them by name (Google Ads). In October 2026 they got about 256 million visits. Much of the year’s change is one site, Booking.com; without it, visits are up 24% on a year ago.
The total hides very different stories: one site grew 2352% in a year while another lost 86% of its visits. See who grew and who shrank, the visits month by month and the name searches, plus what I expect for November 2026.
AI travel planner market demand: key numbers, October 2026
Four numbers for October 2026. Visits mean visits from Google search to the 24 tracked sites. Tap one for the detail below.
- Visits from Google256Mvisits-25% vs a year ago
- Name searches, US1.2Msearches+87% vs October 2025
- Top five sites100%of visitsfastest grower: iMean AI
- Expected in November254Mvisitslikely 233M to 275M
- The AI travel planner market is growing as of October 2026, but visits are down 25% since December 2025.
- The 24 AI travel planner sites RankDude tracks got 255,643,516 visits from Google search in October 2026, 25% fewer visits than in October 2025, or 24% more without Booking.com.
- People in the US searched Google for these sites by name 1,230,560 times in September 2026, 87% more searches than in October 2025.
- The five most-visited AI travel planner sites get 100% of all visits.
- Fastest-growing AI travel planner site over the year: iMean AI, +2352% (13.8K to 339K visits a month).
- Steepest fall over the year: TripPlanner AI, -86% (79.6K to 11.5K visits a month).
- Forecast for November 2026: about 254M visits, likely between 233M and 275M.
Source: DataForSEO visit estimates and Google Ads search data, published 2 November 2026 by RankDude.
1.Are more people visiting AI travel planner sites than a year ago?
Down 25% on a year ago; up 5% on September 2026
Only because of Booking.com. The 24 tracked AI travel planner sites got 255,643,516 visits from Google search in October 2026. That is 25% fewer visits than in October 2025, or 24% more without Booking.com, and 5% more visits than in September 2026.
The highest month of the last two years was January 2025, with 512,585,326 visits; October 2026 is 50% below it. In the US, visits were 18,291,080, down 42% on a year ago.
WorldVisits a month to AI travel planner sites, worldwide, two years
Source: DataForSEO, Google search visits, all tracked sites.
Worldwide, this month
256M
-24.7% on a year ago
United States, this month
18M
-42.4% on a year ago
Two-year high
513M
January 2025
US share of visits
7.2%
of worldwide visits
Miles explains
Visits are lower than a year ago, but the fall looks like it has stopped: October 2026 was up on September 2026. Google Trends interest in the term fell (-71%), but name searches did not, so some interest has cooled.
2.Are people searching for AI travel planner sites by name?
Up 87% on October 2025; 1.2M name searches a month in the US
Yes, more than before. People in the US searched Google for the names of the counted AI travel planner sites 1,230,560 times in September 2026, 87% more searches than in October 2025. Someone who searches a site’s name already knows it, so this is the clearest sign of people coming back on purpose. The term “ai travel planner” itself gets about 2,400 US searches a month (Google Ads, 12-month average).
USName searches a month for AI travel planner sites, US
Source: Google Ads via DataForSEO, to September 2026.
USMost searched AI travel planner sites by name, searches a month
Booking.com1.0M a month
Layla74.0K a month
Wanderlog74.0K a month
Wanderlust60.5K a month
Alike6.6K a month
Mindtrip3.6K a month
Miles explains
Name searches are up while visits are down, so people still know where to go. Google Trends interest in the term fell (-71%), so part of the drop may be lower interest too.
3.Which AI travel planner sites grew, and which shrank?
The five most-visited sites hold 100% of all visits; the ten most-visited hold 100%
The five most-visited AI travel planner sites get 100% of all visits, so one of them winning or losing a big Google ranking moves the whole total. Fastest grower over the year: iMean AI, from 13,837 to 339,230 visits (+2352%). Steepest fall: TripPlanner AI, from 79,601 to 11,465 visits (-86%).
Growing fastest, year on year
Falling fastest, year on year
TripPlanner AI11.5K visits-86%
Wonderplan6.3K visits-78%
Roamaround7.5K visits-66%- Layla15.4K visits-60%
- Booking.com208M visits-31%
Source: DataForSEO. Sites with 5,000+ visits a year ago.