Booking.com statistics, October 2026
Miles FosterOwner and tester, RankDude
Every month I measure Booking.com with data from DataForSEO, Tranco and Ahrefs, in the AI travel planner category. In October 2026 it got about 208 million visits from Google, 31% fewer than a year ago.
Below: visits over two years, where the visitors live, how often people search its name, its Google position for each category search and its links and rating.
Data from DataForSEO, Tranco, Chrome UX Report and Ahrefs · not a ranking
Booking.com
booking.comHotel and flight booking site with an AI Trip Planner feature for building trips.
- Listed in
- AI travel planner
- Tested
- Not yet
- Visits from Google
- 208M
- -31% vs a year ago
- Searches for its name (US)
- 1.0M
- a month, September 2026
- Domain Rating
- 93
- Ahrefs, 0 to 100
- Referring domains
- 581K
- sites linking to it
1Visits from Google to Booking.com
Booking.com got 208,428,966 visits from Google search in October 2026, 31% fewer than a year ago and 2% more than in September 2026. Its best month in the last 24 was December 2024, with 599,230,467.
- Visits, October 2026
- 208,428,966 worldwide
- US visits
- 10,950,268 (-47% on a year ago)
- Peak, last 24 months
- 599,230,467 in December 2024
WorldVisits a month from Google to booking.com, worldwide
Source: DataForSEO, estimated visits from Google search, to October 2026.
USVisits a month from Google, United States
Source: DataForSEO, United States, to October 2026.
2Where the visitors live
27% of Booking.com’s visits come from United States, followed by India, Germany and United Kingdom.
| Country | Visits from Google | Share |
|---|---|---|
| United States | 19,270,011 | 27% |
| India | 13,541,422 | 19% |
| Germany | 11,843,552 | 17% |
| United Kingdom | 7,097,548 | 10% |
| Brazil | 6,606,331 | 9% |
| France | 6,255,280 | 9% |
| Australia | 3,810,558 | 5% |
| Canada | 2,833,627 | 4% |
Country
- United States
- Visits from Google
- 19,270,011
- Share
- 27%
- India
- Visits from Google
- 13,541,422
- Share
- 19%
- Germany
- Visits from Google
- 11,843,552
- Share
- 17%
- United Kingdom
- Visits from Google
- 7,097,548
- Share
- 10%
- Brazil
- Visits from Google
- 6,606,331
- Share
- 9%
- France
- Visits from Google
- 6,255,280
- Share
- 9%
- Australia
- Visits from Google
- 3,810,558
- Share
- 5%
- Canada
- Visits from Google
- 2,833,627
- Share
- 4%
Source: DataForSEO, the eight countries I measure, October 2026. The shares are of those eight.
3How often people search for Booking.com
People in the US typed “booking.com” into Google 1,000,000 times in September 2026. Worldwide the name is searched about 6,120,000 times a month on a 12-month average.
USSearches a month for "booking.com", United States
Source: Google Ads keyword data via DataForSEO, to September 2026.
4Where Booking.com sits on Google
Booking.com is not in Google's top 100 for "ai travel planner", and the Tranco list of the most visited sites puts booking.com at 291.
| Category search | Google US position | Tranco rank | Sites measured |
|---|---|---|---|
| “ai travel planner” | not in the top 100 | 291 | 24 |
Category search
- Google US position
- not in the top 100
- Tranco rank
- 291
- Sites measured
- 24
Source: DataForSEO (Google US positions, desktop) and Tranco, October 2026. Each row links to that category’s statistics.
5Links and rating
Ahrefs rates booking.com 93 out of 100 for the strength of the sites linking to it, and DataForSEO counts 580,808 domains linking to it (271,909 main domains).
- Domain Rating
- 93 / 100 (Ahrefs)
- Referring domains
- 580,808 (DataForSEO)
Where to go next
- AI travel planner statisticsThe AI travel planner market: demand, trends, report and forecast.
- AI tools statisticsEvery measured AI tool site, one page each.
This page monitors Booking.com with measured data. It is not a grade: RankDude grades only what it has tested.