AI market research tool market forecast, November 2026
Miles FosterOwner and tester, RankDude
The forecast■ Flatthrough May 2027
- November vs October
- -0.2%
- May 2027, six months out
- -2.2%
- Past forecasts in range
- 4 of 6
Each month I forecast Google visits to the AI market research tool sites I track, then score myself when the real number lands. For November 2026 I expect about 27 million visits, about the same as in October 2026.
Below: how my last forecast did, the next six months and site by site.
Made 2 November 2026 from the October 2026 data. Data from DataForSEO, Google Trends via DataForSEO, Tranco and Ahrefs · not a ranking
AI market research tool forecast: the key numbers for November 2026
- Expected in November27Mvisits-0.2% vs October
- Likely range25M–30Mvisits in November
- Expected in May 202727Mvisits-2% six months out
- Forecasts in range4 of 6monthswhen the method was tested
Visits from Google search to the tracked sites, a month. Hover or tap the chart for each month.
- The AI market research tool sites RankDude tracks got 27,275,000 visits from Google search in October 2026.
- The forecast for November 2026 is 27,228,309 visits, about the same as October 2026, likely between 25M and 30M.
- That is down on November 2025, when the same sites had 36,091,716 visits.
1How accurate is this forecast?
In plain words: Tested on the last 6 months, it missed by 6.8% on average.
- Tested on
- the last 6 months, as if their numbers were unknown
- Average miss
- 6.8%
- Inside the range
- 4 of 6 months
- Direction called right
- 2 of 6 months
- Next month
- this section scores the real forecast
The backtest, month by month
| Month | Would have forecast | Range | Actual | Miss | Result |
|---|---|---|---|---|---|
| May 2026 | 34,039,709 | 31M to 37M | 32,630,838 | -4.1% | in range |
| June 2026 | 32,842,169 | 30M to 35M | 30,512,435 | -7.1% | in range |
| July 2026 | 30,861,895 | 28M to 33M | 30,326,746 | -1.7% | in range |
| August 2026 | 30,407,018 | 28M to 33M | 26,061,453 | -14.3% | missed |
| September 2026 | 26,713,288 | 25M to 29M | 29,044,343 | +8.7% | missed |
| October 2026 | 28,694,685 | 26M to 31M | 27,275,000 | -4.9% | in range |
Month
- May 2026
- Would have forecast
- 34,039,709
- Range
- 31M to 37M
- Actual
- 32,630,838
- Miss
- -4.1%
- Result
- in range
- June 2026
- Would have forecast
- 32,842,169
- Range
- 30M to 35M
- Actual
- 30,512,435
- Miss
- -7.1%
- Result
- in range
- July 2026
- Would have forecast
- 30,861,895
- Range
- 28M to 33M
- Actual
- 30,326,746
- Miss
- -1.7%
- Result
- in range
- August 2026
- Would have forecast
- 30,407,018
- Range
- 28M to 33M
- Actual
- 26,061,453
- Miss
- -14.3%
- Result
- missed
- September 2026
- Would have forecast
- 26,713,288
- Range
- 25M to 29M
- Actual
- 29,044,343
- Miss
- +8.7%
- Result
- missed
- October 2026
- Would have forecast
- 28,694,685
- Range
- 26M to 31M
- Actual
- 27,275,000
- Miss
- -4.9%
- Result
- in range
Each row uses only data from before that month.
Miles explains
4 of 6 in range is honest, not perfect. The biggest miss was August 2026 (-14%), the kind of month when one big site jumps. That’s why the range is wide.
2What is the market doing now?
Visits are down on a year ago (-17%), and the last three months were lower than the three before. Name searches are down (-21% since October 2025). Recent months are getting weaker; the forecast expects November 2026 to be about the same as October 2026.
- Visits, October 2026
- 27,275,000 (-6.1% on the month before, -16.5% on a year ago)
- Last 3 months vs the 3 before
- -11.9%
- 24-month peak
- 57,728,904 in December 2024
- Name searches, US
- -20.9% since October 2025
- Google Trends, "ai market research tool"
- 6/100 (-90.0% on a year ago)
- 12-month trend
- -2.9% a month; the forecast carries part of the slope, fading
WorldChange in visits, month on month, worldwide
Green grew, red shrank. Source: DataForSEO.
Miles explains
Big green or red bars are usually one site winning or losing a Google ranking, not the whole market moving. What I watch is the last three months against the three before: -12%.
3Is November usually a big month or a quiet one?
No seasonal pattern is used in this forecast: the five-year Google Trends series for "ai market research tool" has too many empty months (40 of 61, the last in May 2025) to read a seasonal pattern from.
On the calendar, November brings Black Friday and Cyber Monday and Thanksgiving (US). Once the Google Trends series for the term can be read month by month, this section scores each month against an average month and tests whether that helps the forecast.
4What to expect in November 2026
About 27M visits in November 2026, about the same as October 2026. The likely range is 25M to 30M.
| Measure | Last known | Forecast | Range |
|---|---|---|---|
| Search visits, worldwide | 27,275,000 | 27,228,309 | 25M to 30M |
| Search visits, US | 2,305,828 | 2,299,840 | 1.9M to 2.7M |
| Brand-name searches a month, US (last known: September 2026) | 745,960 | 735,590 | 617K to 854K |
| Searches for “ai market research tool”, US (last known: September 2026) | 140 | 145 | 114 to 175 |
Measure
- Search visits, worldwide
- Last known
- 27,275,000
- Forecast
- 27,228,309
- Range
- 25M to 30M
- Search visits, US
- Last known
- 2,305,828
- Forecast
- 2,299,840
- Range
- 1.9M to 2.7M
- Brand-name searches a month, US (last known: September 2026)
- Last known
- 745,960
- Forecast
- 735,590
- Range
- 617K to 854K
- Searches for “ai market research tool”, US (last known: September 2026)
- Last known
- 140
- Forecast
- 145
- Range
- 114 to 175
Source: DataForSEO and Google Ads.
5What to expect over the next six months
By May 2027 the forecast expects about 26,682,998 visits a month, -2% on the 27,275,000 of October 2026, so the next six months look flat.
| Month | Worldwide visits | Range | US visits | Range |
|---|---|---|---|---|
| December 2026 | 27,042,903 | 24M to 30M | 2,274,158 | 1.9M to 2.7M |
| January 2027 | 26,913,119 | 24M to 30M | 2,256,181 | 1.8M to 2.7M |
| February 2027 | 26,822,270 | 24M to 30M | 2,243,596 | 1.8M to 2.7M |
| March 2027 | 26,758,675 | 23M to 30M | 2,234,787 | 1.7M to 2.7M |
| April 2027 | 26,714,159 | 23M to 30M | 2,228,621 | 1.7M to 2.8M |
| May 2027 | 26,682,998 | 23M to 30M | 2,224,305 | 1.6M to 2.8M |
Month
- December 2026
- Worldwide visits
- 27,042,903
- Range
- 24M to 30M
- US visits
- 2,274,158
- Range
- 1.9M to 2.7M
- January 2027
- Worldwide visits
- 26,913,119
- Range
- 24M to 30M
- US visits
- 2,256,181
- Range
- 1.8M to 2.7M
- February 2027
- Worldwide visits
- 26,822,270
- Range
- 24M to 30M
- US visits
- 2,243,596
- Range
- 1.8M to 2.7M
- March 2027
- Worldwide visits
- 26,758,675
- Range
- 23M to 30M
- US visits
- 2,234,787
- Range
- 1.7M to 2.7M
- April 2027
- Worldwide visits
- 26,714,159
- Range
- 23M to 30M
- US visits
- 2,228,621
- Range
- 1.7M to 2.8M
- May 2027
- Worldwide visits
- 26,682,998
- Range
- 23M to 30M
- US visits
- 2,224,305
- Range
- 1.6M to 2.8M
6What the forecast expects for the ten most-visited sites
The forecast expects Semrush (+10%), YouScan (+7%) and Dovetail (+3%) to rise, and none to fall by more than 3%; the rest are within 3% of October 2026. Single sites are harder to forecast than the whole market, so their ranges are wider.
| Site | October 2026 | November 2026 forecast | Range | Change |
|---|---|---|---|---|
 Semrush | 15,035,371 | 16,601,645 | 14M to 19M | +10.4% |
 Similarweb | 8,729,367 | 8,670,872 | 8.0M to 9.4M | -0.7% |
 Black Swan Data | 1,354,448 | 1,314,233 | 526K to 2.1M | -3.0% |
 SurveyMonkey | 511,463 | 508,605 | 432K to 585K | -0.6% |
 Qualtrics | 476,542 | 466,540 | 429K to 504K | -2.1% |
 SurveySparrow | 187,070 | 185,373 | 155K to 215K | -0.9% |
 YouScan | 164,217 | 175,166 | 70.1K to 280K | +6.7% |
 AnswerThePublic | 119,931 | 118,760 | 103K to 135K | -1.0% |
 Dovetail | 106,525 | 109,877 | 101K to 119K | +3.1% |
 Brandwatch | 100,539 | 101,260 | 60.1K to 142K | +0.7% |
Site
- October 2026
- 15,035,371
- November 2026 forecast
- 16,601,645
- Range
- 14M to 19M
- Change
- +10.4%
- October 2026
- 8,729,367
- November 2026 forecast
- 8,670,872
- Range
- 8.0M to 9.4M
- Change
- -0.7%
- October 2026
- 1,354,448
- November 2026 forecast
- 1,314,233
- Range
- 526K to 2.1M
- Change
- -3.0%
- October 2026
- 511,463
- November 2026 forecast
- 508,605
- Range
- 432K to 585K
- Change
- -0.6%
- October 2026
- 476,542
- November 2026 forecast
- 466,540
- Range
- 429K to 504K
- Change
- -2.1%
- October 2026
- 187,070
- November 2026 forecast
- 185,373
- Range
- 155K to 215K
- Change
- -0.9%
- October 2026
- 164,217
- November 2026 forecast
- 175,166
- Range
- 70.1K to 280K
- Change
- +6.7%
- October 2026
- 119,931
- November 2026 forecast
- 118,760
- Range
- 103K to 135K
- Change
- -1.0%
- October 2026
- 106,525
- November 2026 forecast
- 109,877
- Range
- 101K to 119K
- Change
- +3.1%
- October 2026
- 100,539
- November 2026 forecast
- 101,260
- Range
- 60.1K to 142K
- Change
- +0.7%
Source: DataForSEO.
The ten site forecasts add up to 28,252,331, more than the market forecast of 27,228,309 for every tracked site. Each site is forecast from its own months, with the weighting that suited that site best, and the market from the total, so the two need not add up. Read the site figures one at a time, not as a sum.
Miles explains
Semrush has the biggest expected rise (+10%). Single sites are much harder to call than the whole market, so read these as direction, not promises.
7What could change the forecast
What could knock November 2026 off course:
- A big site winning or losing a page-one position for “ai market research tool”.
- A Google update.
- A site going offline.
- A news story that spikes interest for a week and then fades.
None of these are in the numbers until they happen, which is why the range exists.