AI market research tool statistics, October 2026

Four numbers for October 2026, each counted over the month. Visits mean visits from Google search to the 50 AI market research tool sites I track. Tap one for the details.

• Visits from Google27Mvisits-17% vs a year ago
• Google searches480searchesfor "ai market research tool"
• Most visited site15MvisitsSemrush, 55% of all
• Expected in November27Mvisits-0.2% vs last month

• 27,275,000 Google visits went to the 50 AI market research tool sites RankDude tracks in October 2026, 17% fewer than a year earlier (22% more without Similarweb).
• Shrinking: the AI market research tool market is shrinking, but visits without Similarweb are up 22% on a year ago.
• 480 searches a month for “ai market research tool” worldwide, 44% of them in the US (Google Ads, 12-month average).
• 55% of all visits go to Semrush, the most-visited AI market research tool; the five most-visited take 95.7%.
• 8.5% of visits come from the United States, followed by India, France and the United Kingdom.
• 27,228,309 visits expected in November 2026, likely between 25M and 30M.

Source: DataForSEO, Google Ads and Google Trends, October 2026, compiled by RankDude.

Shrinking, but visits without Similarweb are up 22% on a year ago.

Over two years, visits went from 51M in November 2024 to a high of 58M in December 2024, fell to 23M in July 2025, and recovered to 27M in October 2026. Much of the year’s change is one site, Similarweb, which is why I also look at the market without it.

Visits, year on year

+22%

Visits, last six months

-19%

Name searches, US

-21%

Busiest month (2 years)

December 2024, 58M visits

Miles explains

I only call a market growing when visits and name searches agree. Here visits are up and name searches are down, so they don’t agree yet.

Open the AI market research tool market demand page

“ai market research tool” is searched about 480 times a month worldwide, 44% of it in the US.

Google Trends barely registered “ai market research tool” until June 2025; interest then climbed to its peak in May 2026. Americans make 44% of the searches but only 8.5% of the visits, because the big sites also draw heavily from India, France and United Kingdom.

Searches a month, US

210

Google Trends now

6/100 -90%

Five-year peak

86/100 in May 2026

Miles explains

Google Trends shows direction, not volume. Interest is lower than a year ago, and I only trust that when the visits move the same way.

Open the AI market research tool search trends page

Fewer visits than a year ago only because of Similarweb, fewer people searching by name, and the next six months look flat.

The fastest growers over the year, Black Swan Data, YouScan and Discuss, each grew several times over, usually from a small base. The losers, led by Crayon, lost most of their search visits (-93%).

Visits vs September 2026

-6%

Biggest gain this month

Discuss +156%

Biggest loss this month

Optimo -41%

Miles explains

Huge percentages like Black Swan Data’s +12263% usually mean one site won a big Google ranking from a small start. I watch whether it holds the next month.

Open the AI market research tool monthly analysis page

I expect November 2026 to be about the same as October 2026, and the next six months to look flat.

The forecast carries the level of recent months forward, not the trend line, because that version missed least when tested on past months.

Expected in November 2026

27,228,309 visits

Likely range

25M to 30M

Expected in May 2027

27M -2%

Past forecasts in range

4 of 6 months

Miles explains

Read the range, not the single number: tested on the last 6 months, my method landed inside its range 4 times.

Open the AI market research tool monthly forecast page

The most visited is Semrush, with 15 million visits a month, 55% of all visits.

Semrush and Similarweb together hold 87% of all visits. Below the top five the market is long and thin: the other 45 sites share 4.3%.

Top five sites

95.7% of all visits

Visits from the US

8.5%

Largest markets outside the US

India, France and United Kingdom

Sites tracked

50

Miles explains

Semrush alone has 55% of all visits. That’s a big lead, but one Google update can close it fast.

Open the AI market research tool industry report page

Yes. Every number on these pages comes from two CSV files, free to download.

sites.csv has one row per site: its Google US position for “ai market research tool”, Tranco rank, Chrome UX tier, visits from Google worldwide and in the US, name searches, Domain Rating and referring domains, with the month each figure covers. market.csv has the monthly totals across the tracked sites: visits worldwide and in the US, name searches and referring domains. Blanks mean the source had no figure, never zero.

Cite as: Miles Foster, “AI Market Research Tool Statistics, October 2026”, RankDude, https://rankdude.ai/statistics/ai-market-research