RankDude
Updated 11/02/2026 · next update 12/01/2026

AI Market Research Tool Industry Report, October 2026

Miles FosterOwner and tester, RankDude

The market▼ Shrinkingbut visits without Similarweb are up 22% on a year ago

Visits, year on year, without Similarweb
+22%
Visits, last six months
-19%
Name searches vs October 2025
-21%

Every key number on the AI market research tool market for October 2026, dated and sourced, so you can quote it. The 50 sites I measure got about 27 million visits from Google, 17% fewer than a year ago, and the five most-visited sites took 95.7% of them.

Below: every figure in one table, the most-visited sites, who grew and who shrank and what I expect for November 2026.

Published 2 November 2026. Data from DataForSEO, Tranco and Ahrefs · free to quote with a link · not a ranking

AI market research tool industry report: the key numbers for October 2026

Four numbers for October 2026. Visits mean visits from Google search to the 50 tracked sites. Tap one for the detail below.

1Every figure in one table

Measure

  • Search visits a month, all tracked sites, worldwide
    Value
    27,275,000
    Period and basis
    October 2026; -16.5% year on year, -6.1% month on month
  • Search visits a month, United States
    Value
    2,305,828
    Period and basis
    October 2026; -19.2% year on year
  • US share of worldwide search visits
    Value
    8.5%
    Period and basis
    October 2026
  • Brand-name searches a month, US, all counted brands
    Value
    745,960
    Period and basis
    September 2026; -20.9% against October 2025
  • Brand-name searches a month, worldwide
    Value
    3,080,450
    Period and basis
    September 2026; -15.5% against October 2025
  • Searches a month for “ai market research tool”, US
    Value
    210
    Period and basis
    Google Ads, 12-month average
  • Searches a month for “ai market research tool”, worldwide
    Value
    480
    Period and basis
    Google Ads, 12-month average
  • Referring domains, all tracked sites
    Value
    889,833
    Period and basis
    October 2026; first reading, no year-on-year figure yet
  • Share of worldwide visits held by the five most-visited sites
    Value
    95.7%
    Period and basis
    October 2026
  • Share held by the ten most-visited sites
    Value
    98.2%
    Period and basis
    October 2026
  • Tracked sites on Google's first page for “ai market research tool”, US
    Value
    0
    Period and basis
    October 2026; positions 1 to 10
  • Tracked sites ranking anywhere for “ai market research tool”, US
    Value
    0
    Period and basis
    October 2026; any position checked

Brand-name searches leave out Crayon, Discuss, Enumerate, Minds, Strella and Suzy: the name is shared with an ordinary word or another product.

2How many people visited

In plain words: These sites got fewer visits from Google than a year ago (-17%), and October 2026 was a weaker month than September 2026 (-6%). Similarweb lost more visits on its own than the whole market lost in a year. Without it, visits would be up 22.4% on a year ago instead of down 16.5%. Semrush lost more visits in October 2026 (2,644,742) than the whole market did (1,769,343); without it, visits to the other sites rose 7.7% on September 2026.

WorldVisits a month to AI market research tool sites, worldwide

025M50M75M100MNov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 2627M
Low 23MHigh 58MAverage 35M
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 17% below a year ago, and 53% below the December 2024 high. One site winning or losing a ranking can swing a single month a lot.

3How many people went looking

People typed a site’s name into Google 21% less often than in October 2025 (-21%). That is the loyalty number: nobody types a name by accident.

USSearches a month for the site names, United States

0500K1.0M1.5M2.0MOct 25Dec 25Feb 26Apr 26Jun 26Sep 26746K
Low 617KHigh 1.1MAverage 785K
Hover, tap, or use the arrow keys to inspect a month

US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.

Miles explains

Name searches are the number I trust most. They are down 21%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.

4Where the visitors live

About 9 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.

USShare of visits that come from the US (%)

05101520Nov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 268.5
Low 6.3High 11.1Average 9
Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Country

  • India
    Search visits a month
    4,664,866
    Share of the measured countries
    66.2%
  • France
    Search visits a month
    746,440
    Share of the measured countries
    10.6%
  • United Kingdom
    Search visits a month
    433,558
    Share of the measured countries
    6.2%
  • Canada
    Search visits a month
    370,359
    Share of the measured countries
    5.3%
  • Germany
    Search visits a month
    361,468
    Share of the measured countries
    5.1%
  • Brazil
    Search visits a month
    293,227
    Share of the measured countries
    4.2%
  • Australia
    Search visits a month
    179,433
    Share of the measured countries
    2.5%

Source: DataForSEO, October 2026.

Miles explains

The US is the biggest single market, but only about 9 in every 100 visits. India alone is 66.2% of the countries measured outside it.

5The most-visited sites

Semrush gets the most visits, SurveyMonkey is the name people search for most, and no tracked site ranks on Google for “ai market research tool”. The five most-visited sites take 95.7% of all visits.

By worldwide search visits

By US brand-name searches

Miles explains

The five most-visited sites take 95.7% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.

6Who grew and who shrank

The fastest grower in a year was Black Swan Data (+12263%); the steepest fall was at Crayon (-93%). Big swings are usually one site winning or losing one Google ranking.

Growing

  • Black Swan Data
    A year ago
    10,956
    Now
    1,354,448
    Change
    +12263%
  • YouScan
    A year ago
    7,204
    Now
    164,217
    Change
    +2180%
  • Discuss
    A year ago
    7,709
    Now
    36,615
    Change
    +375%
  • Attest
    A year ago
    18,167
    Now
    36,572
    Change
    +101%
  • Semrush
    A year ago
    11,354,280
    Now
    15,035,371
    Change
    +32%
  • Outset
    A year ago
    6,190
    Now
    7,288
    Change
    +18%
  • quantilope
    A year ago
    14,319
    Now
    15,859
    Change
    +11%
  • SurveySparrow
    A year ago
    170,162
    Now
    187,070
    Change
    +10%

Declining

Worldwide search visits, October 2026 against a year earlier; sites with at least 5,000 visits a year ago.

To cite this report: RankDude, “AI Market Research Tool Industry Report, October 2026”, published 2 November 2026, https://rankdude.ai/statistics/ai-market-research/industry-report. Figures are estimates from the sources named beside them.