RankDude
Updated 11/02/2026 · next update 12/01/2026

AI market research tool market, October 2026

Miles FosterOwner and tester, RankDude

The market▼ Shrinkingbut visits without Similarweb are up 22% on a year ago

Visits, year on year, without Similarweb
+22%
Visits vs September 2026
-6.1%
Name searches vs October 2025
-21%

Every month I measure Google visits to the 50 AI market research tool sites I track, and how often people search for them by name. In October 2026 they got about 27 million visits, 17% fewer than a year ago and 6% fewer than in September 2026.

Below: who grew fastest (one site is up 12263% in a year), where the visitors live and what comes next.

Data from DataForSEO, Tranco, Chrome UX Report and Ahrefs · not a ranking

AI market research tool market: the key numbers for October 2026

Four numbers for October 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.

  • The tracked sites got 27,275,000 visits from Google in October 2026, 17% fewer than a year ago and 6% fewer than in September 2026. Similarweb lost more visits on its own than the whole market lost in a year. Without it, visits would be up 22.4% on a year ago instead of down 16.5%. Semrush lost more visits in October 2026 (2,644,742) than the whole market did (1,769,343); without it, visits to the other sites rose 7.7% on September 2026.
  • “ai market research tool” gets about 210 US searches a month. People searched the site names 745,960 times in the US in September 2026, 21% less often than in October 2025.
  • No tracked site ranks on Google for “ai market research tool”. Semrush is the most-visited site.
  • 8.5% of visits came from the US (8.7% a year ago), then India, France and United Kingdom. The five most-visited sites took 95.7% of all visits.

1How many visits

In plain words: These sites got fewer visits from Google than a year ago (-17%), and October 2026 was a weaker month than September 2026 (-6%). Similarweb lost more visits on its own than the whole market lost in a year. Without it, visits would be up 22.4% on a year ago instead of down 16.5%. Semrush lost more visits in October 2026 (2,644,742) than the whole market did (1,769,343); without it, visits to the other sites rose 7.7% on September 2026.

Visits, October 2026
27,275,000 (-16.5% on a year ago, -6.1% on September 2026)
US visits
2,305,828 (-19.2% on a year ago)
24-month peak
57,728,904 in December 2024

WorldVisits a month to AI market research tool sites, worldwide

025M50M75M100MNov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 2627M
Low 23MHigh 58MAverage 35M
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 17% below a year ago, and 53% below the December 2024 high. One site winning or losing a ranking can swing a single month a lot.

2How many people went looking

People typed a site’s name into Google 21% less often than in October 2025 (-21%). That is the loyalty number, because nobody types a name by accident.

Searches for "ai market research tool"
210 a month in the US, 480 worldwide (12-month average)
Name searches, September 2026
745,960 in the US (-20.9% since October 2025), 3,080,450 worldwide

USSearches a month for "ai market research tool", United States

0125250375500Oct 25Dec 25Feb 26Apr 26Jun 26Sep 26140
Low 140High 480Average 211
Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO.

USSearches a month for the site names, United States

0500K1.0M1.5M2.0MOct 25Dec 25Feb 26Apr 26Jun 26Sep 26746K
Low 617KHigh 1.1MAverage 785K
Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO, to September 2026.

Most searched by name, US

Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.

Miles explains

Name searches are the number I trust most. They are down 21%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.

3Who is on Google's first page

No tracked site is on Google’s first page for “ai market research tool”. Being on that page is the biggest single thing that decides how many visits a site gets.

Ordered by US Google position for “ai market research tool”, then Tranco rank. A measured order, not a ranking.

Site

  • SurveyMonkey
    Google US
    –
    Tranco
    690
    Move in 41 days
    ▼ 9
    Search visits
    511,463
  • Qualtrics
    Google US
    –
    Tranco
    926
    Move in 41 days
    ▲ 15
    Search visits
    476,542
  • Semrush
    Google US
    –
    Tranco
    2,299
    Move in 41 days
    ▼ 153
    Search visits
    15,035,371
  • Similarweb
    Google US
    –
    Tranco
    4,098
    Move in 41 days
    ▲ 132
    Search visits
    8,729,367
  • Exploding Topics
    Google US
    –
    Tranco
    16,443
    Move in 41 days
    ▼ 742
    Search visits
    93,677
  • Brandwatch
    Google US
    –
    Tranco
    19,925
    Move in 41 days
    ▼ 440
    Search visits
    100,539
  • AnswerThePublic
    Google US
    –
    Tranco
    20,640
    Move in 41 days
    ▼ 1,824
    Search visits
    119,931
  • SurveySparrow
    Google US
    –
    Tranco
    22,957
    Move in 41 days
    ▲ 2,808
    Search visits
    187,070
  • Morning Consult
    Google US
    –
    Tranco
    26,040
    Move in 41 days
    ▲ 315
    Search visits
    8,128
  • GWI Spark
    Google US
    –
    Tranco
    31,891
    Move in 41 days
    ▲ 1,467
    Search visits
    88,808
  • SparkToro
    Google US
    –
    Tranco
    34,151
    Move in 41 days
    ▲ 3,032
    Search visits
    7,457
  • Brand24
    Google US
    –
    Tranco
    55,238
    Move in 41 days
    ▼ 1,193
    Search visits
    17,990
  • AlphaSense
    Google US
    –
    Tranco
    59,377
    Move in 41 days
    ▲ 4,934
    Search visits
    51,098
  • Placer.ai
    Google US
    –
    Tranco
    94,704
    Move in 41 days
    ▼ 7,880
    Search visits
    8,554
  • Dovetail
    Google US
    –
    Tranco
    124,176
    Move in 41 days
    ▲ 17,131
    Search visits
    106,525

Source: DataForSEO (US Google positions) and Tranco, October 2026. First 15 of 50 sites shown.

Miles explains

No tracked site sits high on Google for “ai market research tool”, so most visits here come from people who already know the names.

4Who grew, who faded

Biggest gain in October 2026: Discuss (+156%); biggest loss: Optimo (-41%). Year-on-year growers are on the demand page.

Biggest moves in October 2026

Up this month

  • Discuss
    Sep 26
    14,281
    Oct 26
    36,615
    Change
    +156.4%
  • Black Swan Data
    Sep 26
    646,368
    Oct 26
    1,354,448
    Change
    +109.5%
  • Speak
    Sep 26
    24,667
    Oct 26
    31,716
    Change
    +28.6%
  • SurveySparrow
    Sep 26
    171,398
    Oct 26
    187,070
    Change
    +9.1%
  • Outset
    Sep 26
    6,917
    Oct 26
    7,288
    Change
    +5.4%
  • Similarweb
    Sep 26
    8,302,341
    Oct 26
    8,729,367
    Change
    +5.1%

Down this month

  • Optimo
    Sep 26
    7,508
    Oct 26
    4,421
    Change
    -41.1%
  • Zappi
    Sep 26
    9,092
    Oct 26
    5,731
    Change
    -37.0%
  • quantilope
    Sep 26
    22,800
    Oct 26
    15,859
    Change
    -30.4%
  • YouScan
    Sep 26
    222,731
    Oct 26
    164,217
    Change
    -26.3%
  • GWI Spark
    Sep 26
    117,413
    Oct 26
    88,808
    Change
    -24.4%
  • Exploding Topics
    Sep 26
    123,691
    Oct 26
    93,677
    Change
    -24.3%

Brand demand, since October 2025

Searched more

Searched less

Source: Google Ads via DataForSEO.

5Where the visitors live

About 9 of every 100 visits come from the United States.

US share of visits
8.5% (8.7% a year ago)
Largest outside the US
India, France and United Kingdom
US share of "ai market research tool" searches
44%

USShare of visits that come from the US (%)

05101520Nov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 268.5
Low 6.3High 11.1Average 9
Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Country

  • India
    Search visits a month
    4,664,866
    Share of the measured countries
    66.2%
  • France
    Search visits a month
    746,440
    Share of the measured countries
    10.6%
  • United Kingdom
    Search visits a month
    433,558
    Share of the measured countries
    6.2%
  • Canada
    Search visits a month
    370,359
    Share of the measured countries
    5.3%
  • Germany
    Search visits a month
    361,468
    Share of the measured countries
    5.1%
  • Brazil
    Search visits a month
    293,227
    Share of the measured countries
    4.2%
  • Australia
    Search visits a month
    179,433
    Share of the measured countries
    2.5%

Source: DataForSEO, October 2026.

Miles explains

The US is the single biggest market, but only about 9 in every 100 visits. India alone is 66.2% of the countries I measure outside it.

6Links and ratings

The tracked sites had 889,833 referring domains between them in October 2026; this is the first reading, so there is no year-on-year figure yet. The average Domain Rating is 63. Semrush has the strongest link profile at DR 92.

By Domain Rating (Ahrefs)

By referring domains

Source: DataForSEO and Ahrefs, October 2026.