AI website builder industry report: the key numbers for September 2026
Four numbers for September 2026. Visits mean visits from Google search to the 40 tracked sites. Tap one for the detail below.
1Every figure in one table
| Measure | Value | Period and basis |
|---|---|---|
| Search visits a month, all tracked sites, worldwide | 15,654,015 | September 2026; -25.5% year on year, -5.8% month on month |
| Search visits a month, United States | 4,026,953 | September 2026; -31.4% year on year |
| US share of worldwide search visits | 25.7% | September 2026 |
| Brand-name searches a month, US, all counted brands | 1,723,750 | September 2026; -1.8% against October 2025 |
| Brand-name searches a month, worldwide | 6,988,100 | September 2026; -6.2% against October 2025 |
| Searches a month for “ai website builder”, US | 33,100 | Google Ads, 12-month average |
| Searches a month for “ai website builder”, worldwide | 110,000 | Google Ads, 12-month average |
| Visits the term “ai website builder” sends to tracked sites, US | 3,457 | September 2026; sum of per-site estimates |
| Referring domains, all tracked sites | 4,710,004 | September 2026; -16.6% year on year |
| Share of worldwide visits held by the five most-visited sites | 81.6% | September 2026 |
| Share held by the ten most-visited sites | 91.9% | September 2026 |
| Tracked sites on Google's first page for “ai website builder”, US | 1 | September 2026; positions 1 to 10 |
| Tracked sites ranking anywhere for “ai website builder”, US | 5 | September 2026; any position checked |
Measure
- Search visits a month, all tracked sites, worldwide
- Value
- 15,654,015
- Period and basis
- September 2026; -25.5% year on year, -5.8% month on month
- Search visits a month, United States
- Value
- 4,026,953
- Period and basis
- September 2026; -31.4% year on year
- US share of worldwide search visits
- Value
- 25.7%
- Period and basis
- September 2026
- Brand-name searches a month, US, all counted brands
- Value
- 1,723,750
- Period and basis
- September 2026; -1.8% against October 2025
- Brand-name searches a month, worldwide
- Value
- 6,988,100
- Period and basis
- September 2026; -6.2% against October 2025
- Searches a month for “ai website builder”, US
- Value
- 33,100
- Period and basis
- Google Ads, 12-month average
- Searches a month for “ai website builder”, worldwide
- Value
- 110,000
- Period and basis
- Google Ads, 12-month average
- Visits the term “ai website builder” sends to tracked sites, US
- Value
- 3,457
- Period and basis
- September 2026; sum of per-site estimates
- Referring domains, all tracked sites
- Value
- 4,710,004
- Period and basis
- September 2026; -16.6% year on year
- Share of worldwide visits held by the five most-visited sites
- Value
- 81.6%
- Period and basis
- September 2026
- Share held by the ten most-visited sites
- Value
- 91.9%
- Period and basis
- September 2026
- Tracked sites on Google's first page for “ai website builder”, US
- Value
- 1
- Period and basis
- September 2026; positions 1 to 10
- Tracked sites ranking anywhere for “ai website builder”, US
- Value
- 5
- Period and basis
- September 2026; any position checked
Brand-name searches leave out B12, Duda, Durable, Framer, Lovable, Strikingly, Tilda and v0: the name is shared with an ordinary word or another product.
2How many people visited
In plain words: These sites got fewer visits from Google than a year ago (-26%), and September 2026 was a weaker month than August 2026 (-6%).
WorldVisits a month to AI website builder sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 26% below a year ago, and 55% below the October 2024 high. One site winning or losing a ranking can swing a single month a lot.
3How many people went looking
People typed a site’s name into Google 2% less often than in October 2025 (-2%). That is the loyalty number: nobody types a name by accident.
USSearches a month for the site names, United States
US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.
Miles explains
Name searches are the number I trust most. They are about level, and nobody types a site’s name by accident, so this shows more people coming back on purpose.
4Where the visitors live
About 26 of every 100 visits come from the United States. Outside the US I measure 21 countries one by one; the largest is India.
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 2,372,338 | 34.4% |
| Indonesia | 683,122 | 9.9% |
| Canada | 592,972 | 8.6% |
| United Kingdom | 504,973 | 7.3% |
| Brazil | 436,874 | 6.3% |
| Australia | 318,315 | 4.6% |
| Germany | 305,497 | 4.4% |
| Philippines | 301,660 | 4.4% |
| Japan | 207,154 | 3% |
| France | 186,348 | 2.7% |
Country
- India
- Search visits a month
- 2,372,338
- Share of the measured countries
- 34.4%
- Indonesia
- Search visits a month
- 683,122
- Share of the measured countries
- 9.9%
- Canada
- Search visits a month
- 592,972
- Share of the measured countries
- 8.6%
- United Kingdom
- Search visits a month
- 504,973
- Share of the measured countries
- 7.3%
- Brazil
- Search visits a month
- 436,874
- Share of the measured countries
- 6.3%
- Australia
- Search visits a month
- 318,315
- Share of the measured countries
- 4.6%
- Germany
- Search visits a month
- 305,497
- Share of the measured countries
- 4.4%
- Philippines
- Search visits a month
- 301,660
- Share of the measured countries
- 4.4%
- Japan
- Search visits a month
- 207,154
- Share of the measured countries
- 3%
- France
- Search visits a month
- 186,348
- Share of the measured countries
- 2.7%
Source: DataForSEO, September 2026.
Miles explains
The US is the biggest single market, but only about 26 in every 100 visits. India alone is 34.4% of the countries measured outside it.
5The most-visited sites
Wix gets the most visits, Squarespace is the name people search for most, and Base44 is the highest-placed tracked site on Google for “ai website builder”, at position 2. The five most-visited sites take 81.6% of all visits.
| By worldwide search visits | Visits a month |
|---|---|
| 5,487,133 | |
| 5,350,402 | |
| 850,016 | |
| 666,173 | |
| 417,745 | |
| 409,507 | |
| 388,705 | |
| 309,045 | |
| 289,766 | |
| 216,844 |
By worldwide search visits
Wix- Visits a month
- 5,487,133
Squarespace- Visits a month
- 5,350,402
Webflow- Visits a month
- 850,016
Lovable- Visits a month
- 666,173
Elementor- Visits a month
- 417,745
Framer- Visits a month
- 409,507
Base44- Visits a month
- 388,705
Jimdo- Visits a month
- 309,045
v0- Visits a month
- 289,766
Divi- Visits a month
- 216,844
| By US brand-name searches | Searches a month |
|---|---|
| 673,000 | |
| 550,000 | |
| 368,000 | |
| 49,500 | |
| 18,100 | |
| 18,100 | |
| 14,800 | |
| 12,100 | |
| 4,400 | |
| 2,400 |
By US brand-name searches
Squarespace- Searches a month
- 673,000
Wix- Searches a month
- 550,000
Base44- Searches a month
- 368,000
Webflow- Searches a month
- 49,500
Divi- Searches a month
- 18,100
Elementor- Searches a month
- 18,100
Webador- Searches a month
- 14,800
SITE123- Searches a month
- 12,100
Bolt- Searches a month
- 4,400
10Web- Searches a month
- 2,400
Miles explains
The five most-visited sites take 81.6% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.
6Who grew and who shrank
The fastest grower in a year was Base44 (+4347%); the steepest fall was at Zarla (-92%). Big swings are usually one site winning or losing one Google ranking.
| Growing | A year ago | Now | Change |
|---|---|---|---|
| 8,741 | 388,705 | +4347% | |
| 49,043 | 289,766 | +491% | |
| 168,432 | 666,173 | +296% | |
| 8,787 | 19,312 | +120% | |
| 6,870 | 13,172 | +92% | |
| 92,858 | 158,140 | +70% | |
| 219,837 | 309,045 | +41% | |
| 14,698 | 20,532 | +40% |
Growing
Base44- A year ago
- 8,741
- Now
- 388,705
- Change
- +4347%
v0- A year ago
- 49,043
- Now
- 289,766
- Change
- +491%
Lovable- A year ago
- 168,432
- Now
- 666,173
- Change
- +296%
Readdy- A year ago
- 8,787
- Now
- 19,312
- Change
- +120%
Landingsite.ai- A year ago
- 6,870
- Now
- 13,172
- Change
- +92%
SITE123- A year ago
- 92,858
- Now
- 158,140
- Change
- +70%
Jimdo- A year ago
- 219,837
- Now
- 309,045
- Change
- +41%
Codedesign.ai- A year ago
- 14,698
- Now
- 20,532
- Change
- +40%
| Declining | A year ago | Now | Change |
|---|---|---|---|
| 122,711 | 9,716 | -92% | |
| 86,348 | 20,031 | -77% | |
| 336,362 | 78,218 | -77% | |
| 8,847 | 2,624 | -70% | |
| 36,831 | 11,003 | -70% | |
| 55,032 | 17,409 | -68% | |
| 7,619 | 2,542 | -67% | |
| 569,852 | 216,844 | -62% |
Declining
Zarla- A year ago
- 122,711
- Now
- 9,716
- Change
- -92%
Dorik- A year ago
- 86,348
- Now
- 20,031
- Change
- -77%
10Web- A year ago
- 336,362
- Now
- 78,218
- Change
- -77%
Typedream- A year ago
- 8,847
- Now
- 2,624
- Change
- -70%
TeleportHQ- A year ago
- 36,831
- Now
- 11,003
- Change
- -70%
Duda- A year ago
- 55,032
- Now
- 17,409
- Change
- -68%
Brizy- A year ago
- 7,619
- Now
- 2,542
- Change
- -67%
Divi- A year ago
- 569,852
- Now
- 216,844
- Change
- -62%
Worldwide search visits, September 2026 against a year earlier; sites with at least 5,000 visits a year ago.
