RankDude
Updated 10/15/2026 · next update 11/01/2026

Is the AI website builder market growing or shrinking?

Miles FosterOwner and tester, RankDude

The answer▼ Shrinking

Visits, year on year
-26%
Visits, last six months
-27%
Name searches vs October 2025
-1.8%

Every month I add up the Google visits to the 40 AI website builder sites I track (DataForSEO estimates) and how often people in the US search for them by name (Google Ads). In September 2026 they got about 16 million visits.

The total hides very different stories: one site grew 4347% in a year while another lost 92% of its visits. See who grew and who shrank, the visits month by month and the name searches, plus what I expect for October 2026.

AI website builder market demand: key numbers, September 2026

Four numbers for September 2026. Visits mean visits from Google search to the 40 tracked sites. Tap one for the detail below.

  • The AI website builder market is shrinking as of September 2026.
  • The 40 AI website builder sites RankDude tracks got 15,654,015 visits from Google search in September 2026, 26% fewer visits than in September 2025.
  • People in the US searched Google for these sites by name 1,723,750 times in September 2026, about the same as in October 2025.
  • The five most-visited AI website builder sites get 81.6% of all visits.
  • Fastest-growing AI website builder site over the year: Base44, +4347% (8.7K to 389K visits a month).
  • Steepest fall over the year: Zarla, -92% (123K to 9.7K visits a month).
  • Forecast for October 2026: about 15M visits, likely between 14M and 17M.

Source: DataForSEO visit estimates and Google Ads search data, published 15 October 2026 by RankDude.

1.Are more people visiting AI website builder sites than a year ago?

Down 26% on a year ago; down 6% on August 2026

No. The 40 tracked AI website builder sites got 15,654,015 visits from Google search in September 2026. That is 26% fewer visits than in September 2025, and 6% fewer visits than in August 2026.

The highest month of the last two years was October 2024, with 34,420,574 visits; September 2026 is 55% below it. In the US, visits were 4,026,953, down 31% on a year ago.

WorldVisits a month to AI website builder sites, worldwide, two years

013M25M38M50MOct 24Dec 24Feb 25Apr 25Jun 25Aug 25Oct 25Dec 25Feb 26Apr 26Jun 26Sep 2616M
Low 16MHigh 34MAverage 23M
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Worldwide, this month

16M

-25.5% on a year ago

United States, this month

4.0M

-31.4% on a year ago

Two-year high

34M

October 2024

US share of visits

25.7%

of worldwide visits

Miles explains

Visits are lower than a year ago and lower than in August 2026, so the fall is still going. Name searches held about level (-2%) and Google Trends interest in the term held about level (-8%), so the drop looks like a few big sites losing Google rankings, not people losing interest.

2.Are people searching for AI website builder sites by name?

About level with October 2025 (-2%); 1.7M name searches a month in the US

About as many as before. People in the US searched Google for the names of the counted AI website builder sites 1,723,750 times in September 2026, about the same as in October 2025. Someone who searches a site’s name already knows it, so this is the clearest sign of people coming back on purpose. The term “ai website builder” itself gets about 33,100 US searches a month (Google Ads, 12-month average).

USName searches a month for AI website builder sites, US

0625K1.3M1.9M2.5MOct 25Dec 25Feb 26Apr 26Jun 26Sep 261.7M
Low 1.6MHigh 2.2MAverage 1.8M
Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO, to September 2026.

USMost searched AI website builder sites by name, searches a month

  1. Squarespace673K a month
  2. Wix550K a month
  3. Base44368K a month
  4. Webflow49.5K a month
  5. Divi18.1K a month
  6. Elementor18.1K a month

Miles explains

Name searches are level, so the regular users are still there.

3.Which AI website builder sites grew, and which shrank?

The five most-visited sites hold 81.6% of all visits; the ten most-visited hold 91.9%

The five most-visited AI website builder sites get 81.6% of all visits, so one of them winning or losing a big Google ranking moves the whole total. Fastest grower over the year: Base44, from 8,741 to 388,705 visits (+4347%). Steepest fall: Zarla, from 122,711 to 9,716 visits (-92%).

Growing fastest, year on year

  1. Base44389K visits+4347%
  2. v0290K visits+491%
  3. Lovable666K visits+296%
  4. Readdy19.3K visits+120%
  5. Landingsite.ai13.2K visits+92%

Falling fastest, year on year

  1. Zarla9.7K visits-92%
  2. Dorik20.0K visits-77%
  3. 10Web78.2K visits-77%
  4. Typedream2.6K visits-70%
  5. TeleportHQ11.0K visits-70%

Source: DataForSEO. Sites with 5,000+ visits a year ago.