AI phone assistant industry report: the key numbers for September 2026
Four numbers for September 2026. Visits mean visits from Google search to the 8 tracked sites. Tap one for the detail below.
1Every figure in one table
| Measure | Value | Period and basis |
|---|---|---|
| Search visits a month, all tracked sites, worldwide | 184,595 | September 2026; +2758.8% year on year, +164.2% month on month |
| Search visits a month, United States | 85,923 | September 2026; +2453.4% year on year |
| US share of worldwide search visits | 46.5% | September 2026 |
| Brand-name searches a month, US, all counted brands | 570 | September 2026; -34.5% against October 2025 |
| Brand-name searches a month, worldwide | 1,500 | September 2026; -5.1% against October 2025 |
| Searches a month for “ai phone assistant”, US | 880 | Google Ads, 12-month average |
| Searches a month for “ai phone assistant”, worldwide | 1,600 | Google Ads, 12-month average |
| Referring domains, all tracked sites | 13,193 | September 2026; first reading, no year-on-year figure yet |
| Share of worldwide visits held by the five most-visited sites | 99.6% | September 2026 |
| Tracked sites on Google's first page for “ai phone assistant”, US | 1 | September 2026; positions 1 to 10 |
| Tracked sites ranking anywhere for “ai phone assistant”, US | 1 | September 2026; any position checked |
Measure
- Search visits a month, all tracked sites, worldwide
- Value
- 184,595
- Period and basis
- September 2026; +2758.8% year on year, +164.2% month on month
- Search visits a month, United States
- Value
- 85,923
- Period and basis
- September 2026; +2453.4% year on year
- US share of worldwide search visits
- Value
- 46.5%
- Period and basis
- September 2026
- Brand-name searches a month, US, all counted brands
- Value
- 570
- Period and basis
- September 2026; -34.5% against October 2025
- Brand-name searches a month, worldwide
- Value
- 1,500
- Period and basis
- September 2026; -5.1% against October 2025
- Searches a month for “ai phone assistant”, US
- Value
- 880
- Period and basis
- Google Ads, 12-month average
- Searches a month for “ai phone assistant”, worldwide
- Value
- 1,600
- Period and basis
- Google Ads, 12-month average
- Referring domains, all tracked sites
- Value
- 13,193
- Period and basis
- September 2026; first reading, no year-on-year figure yet
- Share of worldwide visits held by the five most-visited sites
- Value
- 99.6%
- Period and basis
- September 2026
- Tracked sites on Google's first page for “ai phone assistant”, US
- Value
- 1
- Period and basis
- September 2026; positions 1 to 10
- Tracked sites ranking anywhere for “ai phone assistant”, US
- Value
- 1
- Period and basis
- September 2026; any position checked
Brand-name searches leave out Allo, Nucleus, Rosie, Simple Phones and Upfirst: the name is shared with an ordinary word or another product.
2How many people visited
In plain words: These sites got more visits from Google than a year ago (+2759%), and September 2026 was a better month than August 2026 (+164%). Allo, which takes 95.4% of all the visits, accounts for most of the rise (98% of it). Without it, visits would be up 79.8% on a year ago instead of up 2758.8%. Allo made most of the move in September 2026: it gained 112,361 of the market's 114,727 visits; without it, visits to the other sites rose 39.1% on August 2026.
WorldVisits a month to AI phone assistant sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 2759% above a year ago, and this is the highest month in two years. One site winning or losing a ranking can swing a single month a lot.
3How many people went looking
People typed a site’s name into Google 35% less often than in October 2025 (-35%). That is the loyalty number: nobody types a name by accident.
USSearches a month for the site names, United States
US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.
Miles explains
Name searches are the number I trust most. They are down 35%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.
4Where the visitors live
About 47 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 2,550 | 41.3% |
| Canada | 1,766 | 28.6% |
| France | 903 | 14.6% |
| United Kingdom | 537 | 8.7% |
| Australia | 176 | 2.9% |
| Germany | 163 | 2.6% |
| Brazil | 74 | 1.2% |
Country
- India
- Search visits a month
- 2,550
- Share of the measured countries
- 41.3%
- Canada
- Search visits a month
- 1,766
- Share of the measured countries
- 28.6%
- France
- Search visits a month
- 903
- Share of the measured countries
- 14.6%
- United Kingdom
- Search visits a month
- 537
- Share of the measured countries
- 8.7%
- Australia
- Search visits a month
- 176
- Share of the measured countries
- 2.9%
- Germany
- Search visits a month
- 163
- Share of the measured countries
- 2.6%
- Brazil
- Search visits a month
- 74
- Share of the measured countries
- 1.2%
Source: DataForSEO, September 2026.
Miles explains
The US is the biggest single market, but only about 47 in every 100 visits. India alone is 41.3% of the countries measured outside it.
5The most-visited sites
Allo gets the most visits, Dialzara is the name people search for most, and Allo is the highest-placed tracked site on Google for “ai phone assistant”, at position 3. The five most-visited sites take 99.6% of all visits.
| By worldwide search visits | Visits a month |
|---|---|
| 176,172 | |
| 3,031 | |
| 2,006 | |
| 1,491 | |
| 1,122 | |
| 635 | |
| 122 | |
| 16 |
By worldwide search visits
Allo- Visits a month
- 176,172
Upfirst- Visits a month
- 3,031
Nucleus- Visits a month
- 2,006
IsOn24- Visits a month
- 1,491
Rosie- Visits a month
- 1,122
Dialzara- Visits a month
- 635
echowin- Visits a month
- 122
Simple Phones- Visits a month
- 16
| By US brand-name searches | Searches a month |
|---|---|
| 480 | |
| 70 | |
| 20 |
By US brand-name searches
Dialzara- Searches a month
- 480
echowin- Searches a month
- 70
IsOn24- Searches a month
- 20
Miles explains
The five most-visited sites take 99.6% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.
6Who grew and who shrank
No tracked site with at least 5,000 visits a year ago grew; none fell. Big swings are usually one site winning or losing one Google ranking.
Worldwide search visits, September 2026 against a year earlier; sites with at least 5,000 visits a year ago.
Corrected 22 October 2026: the figures were rebuilt from the sources; the year-on-year change in visits moved from +4485.0% to +2850.6%.
Corrected 22 October 2026: the figures were rebuilt from the sources; the year-on-year change in visits moved from +2850.6% to +2758.8%.
All monthly reports
- October 2026
- September 2026
