RankDude
Updated 11/01/2026 · next update 12/01/2026

AI workflow automation market, October 2026

Miles FosterOwner and tester, RankDude

The market▼ Shrinkingbut name searches are up 14453% on a year ago

Visits, year on year, without Zapier
-34%
Visits vs September 2026
+5.6%
Name searches, year on year
+14453%

Every month I measure Google visits to the 32 AI workflow automation sites I track, and how often people search for them by name. In October 2026 they got about 9.5 million visits, 59% fewer than a year ago but 6% more than in September 2026.

Below: who grew fastest (one site is up 1725% in a year), who sits highest on Google, where the visitors live and what comes next.

Data from DataForSEO, Tranco, Chrome UX Report, Ahrefs and SerpApi · not a ranking

AI workflow automation market: the key numbers for October 2026

Four numbers for October 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.

  • The tracked sites got 9,536,606 visits from Google in October 2026, 59% fewer than a year ago and 6% more than in September 2026. Zapier, which takes 60% of all the visits, accounts for most of the fall (85% of it). Without it, visits would be down 34.3% on a year ago instead of down 58.7%.
  • “ai workflow automation” gets about 1,000 US searches a month. People searched the site names 349,270 times in the US in September 2026, 14453% more often than a year ago.
  • No tracked site is on Google’s first page for “ai workflow automation”; the highest is Activepieces, at position 13. Zapier is the most-visited site.
  • 21.3% of visits came from the US (15.8% a year ago), then India, Canada and United Kingdom. The five most-visited sites took 91.5% of all visits.

1How many visits

In plain words: These sites got fewer visits from Google than a year ago (-59%), and October 2026 was a better month than September 2026 (+6%). Zapier, which takes 60% of all the visits, accounts for most of the fall (85% of it). Without it, visits would be down 34.3% on a year ago instead of down 58.7%.

Visits, October 2026
9,536,606 (-58.7% on a year ago, +5.6% on September 2026)
US visits
2,028,753 (-44.4% on a year ago)
24-month peak
23,068,055 in October 2025

WorldVisits a month to AI workflow automation sites, worldwide

06.3M13M19M25MNov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 269.5M
Low 7.0MHigh 23MAverage 14M
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 59% below a year ago, and 59% below the October 2025 high. One site winning or losing a ranking can swing a single month a lot.

2How many people went looking

People typed a site’s name into Google 14453% more often than a year ago (+14453%). That is the loyalty number, because nobody types a name by accident.

Searches for "ai workflow automation"
1,000 a month in the US, 4,400 worldwide (12-month average)
Name searches, September 2026
349,270 in the US (+14452.9% on a year ago), 2,500,420 worldwide

USSearches a month for "ai workflow automation", United States

05001.0K1.5K2.0KOct 25Dec 25Feb 26Apr 26Jun 26Sep 26880
Low 590High 1.9KAverage 1.0K
Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO.

USSearches a month for the site names, United States

0250K500K750K1.0MSep 25Nov 25Jan 26Mar 26May 26Jul 26Sep 26349K
Low 2.4KHigh 648KAverage 438K
Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO, to September 2026.

Most searched by name, US

  • Zapier
    Searches a month
    110,000
  • n8n
    Searches a month
    90,500
  • Pipedream
    Searches a month
    27,100
  • Appian
    Searches a month
    22,200
  • UiPath
    Searches a month
    18,100
  • Workato
    Searches a month
    14,800
  • MuleSoft
    Searches a month
    12,100
  • Boomi
    Searches a month
    9,900

Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.

Miles explains

Name searches are the number I trust most. They are up 14453%, and nobody types a site’s name by accident, so this shows more people coming back on purpose.

3Who is on Google's first page

No tracked site is on Google’s first page for “ai workflow automation”; the highest-placed is Activepieces, at position 13. Being on that page is the biggest single thing that decides how many visits a site gets.

Ordered by US Google position for “ai workflow automation”, then Tranco rank. A measured order, not a ranking.

Site

  • Activepieces
    Google US
    13
    Tranco
    151,046
    Move in 40 days
    ▲ 18,056
    Search visits
    17,456
  • Zapier
    Google US
    –
    Tranco
    3,005
    Move in 40 days
    ▼ 37
    Search visits
    5,722,209
  • n8n
    Google US
    –
    Tranco
    5,849
    Move in 40 days
    ▲ 151
    Search visits
    1,185,625
  • Make
    Google US
    –
    Tranco
    7,863
    Move in 40 days
    ▲ 995
    Search visits
    1,389,312
  • UiPath
    Google US
    –
    Tranco
    10,466
    Move in 40 days
    ▼ 2,344
    Search visits
    263,407
  • MuleSoft
    Google US
    –
    Tranco
    21,384
    Move in 40 days
    ▼ 2,169
    Search visits
    74,158
  • Pega
    Google US
    –
    Tranco
    28,219
    Move in 40 days
    ▲ 310
    Search visits
    70,305
  • Workato
    Google US
    –
    Tranco
    29,067
    Move in 40 days
    ▼ 5,733
    Search visits
    22,969
  • Boomi
    Google US
    –
    Tranco
    31,480
    Move in 40 days
    ▲ 6,306
    Search visits
    26,933
  • Automation Anywhere
    Google US
    –
    Tranco
    43,408
    Move in 40 days
    ▲ 3,779
    Search visits
    48,088
  • Dify
    Google US
    –
    Tranco
    47,492
    Move in 40 days
    ▲ 4,663
    Search visits
    48,271
  • Appian
    Google US
    –
    Tranco
    54,132
    Move in 40 days
    ▲ 2,051
    Search visits
    38,772
  • Pipedream
    Google US
    –
    Tranco
    56,391
    Move in 40 days
    ▲ 3,039
    Search visits
    32,610
  • Nintex
    Google US
    –
    Tranco
    59,066
    Move in 40 days
    ▲ 1,911
    Search visits
    9,390
  • Pabbly Connect
    Google US
    –
    Tranco
    66,178
    Move in 40 days
    ▼ 10,481
    Search visits
    28,106

Source: DataForSEO (US Google positions) and Tranco, October 2026. First 15 of 32 sites shown.

Miles explains

No tracked site sits high on Google for “ai workflow automation”, so most visits here come from people who already know the names.

4Who grew, who faded

Biggest gain in October 2026: Albato (+387%); biggest loss: Pipedream (-14%). Year-on-year growers are on the demand page.

Biggest moves in October 2026

Up this month

  • Albato
    Sep 26
    25,066
    Oct 26
    122,116
    Change
    +387.2%
  • Beam AI
    Sep 26
    20,784
    Oct 26
    35,839
    Change
    +72.4%
  • n8n
    Sep 26
    780,344
    Oct 26
    1,185,625
    Change
    +51.9%
  • UiPath
    Sep 26
    181,733
    Oct 26
    263,407
    Change
    +44.9%
  • Pabbly Connect
    Sep 26
    19,833
    Oct 26
    28,106
    Change
    +41.7%
  • Blue Prism
    Sep 26
    17,386
    Oct 26
    24,043
    Change
    +38.3%

Down this month

  • Pipedream
    Sep 26
    37,981
    Oct 26
    32,610
    Change
    -14.1%
  • Camunda
    Sep 26
    19,238
    Oct 26
    17,807
    Change
    -7.4%
  • Budibase
    Sep 26
    6,873
    Oct 26
    6,432
    Change
    -6.4%
  • Zapier
    Sep 26
    5,900,712
    Oct 26
    5,722,209
    Change
    -3.0%
  • Appian
    Sep 26
    39,877
    Oct 26
    38,772
    Change
    -2.8%
  • Magical
    Sep 26
    29,734
    Oct 26
    28,952
    Change
    -2.6%

Brand demand, year on year

Searched less

  • Budibase
    Sep 25
    2,400
    Sep 26
    1,000
    Change
    -58.3%

Source: Google Ads via DataForSEO.

5Where the visitors live

About 21 of every 100 visits come from the United States.

US share of visits
21.3% (15.8% a year ago)
Largest outside the US
India, Canada and United Kingdom
US share of "ai workflow automation" searches
23%

USShare of visits that come from the US (%)

06.2512.518.7525Nov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 2621.3
Low 8.9High 24.7Average 17
Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Country

  • India
    Search visits a month
    1,921,095
    Share of the measured countries
    66.7%
  • Canada
    Search visits a month
    482,752
    Share of the measured countries
    16.8%
  • United Kingdom
    Search visits a month
    476,842
    Share of the measured countries
    16.6%

Source: DataForSEO, October 2026.

Miles explains

The US is the single biggest market, but only about 21 in every 100 visits. India alone is 66.7% of the countries I measure outside it.

6Links and ratings

Referring domains were not measured for October 2026. The average Domain Rating is 74. Zapier has the strongest link profile at DR 91.

By Domain Rating (Ahrefs)

  • Zapier
    DR
    91
  • Make
    DR
    90
  • n8n
    DR
    90
  • Pipedream
    DR
    83
  • UiPath
    DR
    83
  • MuleSoft
    DR
    82
  • Pabbly Connect
    DR
    81
  • Workato
    DR
    81

Source: DataForSEO and Ahrefs, October 2026.

AI workflow automation analysis, month by month

This page is rewritten every month from that month’s frozen snapshot. Edition 2, for October 2026, was published on 1 November 2026; the next one replaces it on 1 December 2026. The months before it, in brief:

  1. Edition 1 · September 2026

    The AI workflow automation market in September 2026: what the data says

    Every number I track for the AI workflow automation sites I follow, read as one month. Search visits down 54.4% on a year ago and down 13.7% on the month before, with the Google positions, the demand and who moved.

    Visits
    9.0M
    Year on year
    -54%
    Name searches
    349K

    Published 15 October 2026 · visits -13.7% on the month before