Is the AI workflow automation market growing or shrinking?

▼Down 59% on a year ago; up 6% on September 2026

No. The 32 tracked AI workflow automation sites got 9,536,606 visits from Google search in October 2026. That is 59% fewer visits than in October 2025, or 34% fewer without Zapier, and 6% more visits than in September 2026.

The highest month of the last two years was October 2025, with 23,068,055 visits; October 2026 is 59% below it. In the US, visits were 2,028,753, down 44% on a year ago.

Miles explains

Visits are lower than a year ago, but the fall looks like it has stopped: October 2026 was up on September 2026. Name searches rose (+14453%) and Google Trends interest in the term rose (+110%), so the drop looks like a few big sites losing Google rankings, not people losing interest.

▲Up 14453% on a year ago; 349K name searches a month in the US

Yes, more than before. People in the US searched Google for the names of the counted AI workflow automation sites 349,270 times in September 2026, 14453% more searches than a year earlier. Someone who searches a site’s name already knows it, so this is the clearest sign of people coming back on purpose. The term “ai workflow automation” itself gets about 1,000 US searches a month (Google Ads, 12-month average).

Miles explains

Name searches are up while visits are down. People still want these sites; what fell was Google rankings, not interest.

▶The five most-visited sites hold 91.5% of all visits; the ten most-visited hold 95.6%

The five most-visited AI workflow automation sites get 91.5% of all visits, so one of them winning or losing a big Google ranking moves the whole total. Fastest grower over the year: Albato, from 6,692 to 122,116 visits (+1725%). Steepest fall: Parabola, from 11,184 to 971 visits (-91%).

Source: DataForSEO. Sites with 5,000+ visits a year ago.