RankDude
Updated 11/01/2026 · next update 12/01/2026

AI Workflow Automation Industry Report, October 2026

Miles FosterOwner and tester, RankDude

The market▼ Shrinkingbut name searches are up 14453% on a year ago

Visits, year on year, without Zapier
-34%
Visits, last six months
-31%
Name searches, year on year
+14453%

Every key number on the AI workflow automation market for October 2026, dated and sourced, so you can quote it. The 32 sites I measure got about 9.5 million visits from Google, 59% fewer than a year ago, and the five most-visited sites took 91.5% of them.

Below: every figure in one table, the most-visited sites, who grew and who shrank and what I expect for November 2026.

Published 1 November 2026. Data from DataForSEO, Tranco and Ahrefs · free to quote with a link · not a ranking

AI workflow automation industry report: the key numbers for October 2026

Four numbers for October 2026. Visits mean visits from Google search to the 32 tracked sites. Tap one for the detail below.

1Every figure in one table

Measure

  • Search visits a month, all tracked sites, worldwide
    Value
    9,536,606
    Period and basis
    October 2026; -58.7% year on year, +5.6% month on month
  • Search visits a month, United States
    Value
    2,028,753
    Period and basis
    October 2026; -44.4% year on year
  • US share of worldwide search visits
    Value
    21.3%
    Period and basis
    October 2026
  • Brand-name searches a month, US, all counted brands
    Value
    349,270
    Period and basis
    September 2026; +14452.9% year on year
  • Brand-name searches a month, worldwide
    Value
    2,500,420
    Period and basis
    September 2026; +13714.5% year on year
  • Searches a month for “ai workflow automation”, US
    Value
    1,000
    Period and basis
    Google Ads, 12-month average
  • Searches a month for “ai workflow automation”, worldwide
    Value
    4,400
    Period and basis
    Google Ads, 12-month average
  • Share of worldwide visits held by the five most-visited sites
    Value
    91.5%
    Period and basis
    October 2026
  • Share held by the ten most-visited sites
    Value
    95.6%
    Period and basis
    October 2026
  • Tracked sites on Google's first page for “ai workflow automation”, US
    Value
    0
    Period and basis
    October 2026; positions 1 to 10
  • Tracked sites ranking anywhere for “ai workflow automation”, US
    Value
    1
    Period and basis
    October 2026; any position checked

Brand-name searches leave out Cassidy, Magical, Make, Parabola and Vellum: the name is shared with an ordinary word or another product.

2How many people visited

In plain words: These sites got fewer visits from Google than a year ago (-59%), and October 2026 was a better month than September 2026 (+6%). Zapier, which takes 60% of all the visits, accounts for most of the fall (85% of it). Without it, visits would be down 34.3% on a year ago instead of down 58.7%.

WorldVisits a month to AI workflow automation sites, worldwide

06.3M13M19M25MNov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 269.5M
Low 7.0MHigh 23MAverage 14M
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 59% below a year ago, and 59% below the October 2025 high. One site winning or losing a ranking can swing a single month a lot.

3How many people went looking

People typed a site’s name into Google 14453% more often than a year ago (+14453%). That is the loyalty number: nobody types a name by accident.

USSearches a month for the site names, United States

0250K500K750K1.0MSep 25Nov 25Jan 26Mar 26May 26Jul 26Sep 26349K
Low 2.4KHigh 648KAverage 438K
Hover, tap, or use the arrow keys to inspect a month

US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.

Miles explains

Name searches are the number I trust most. They are up 14453%, and nobody types a site’s name by accident, so this shows more people coming back on purpose.

4Where the visitors live

About 21 of every 100 visits come from the United States. Outside the US I measure 3 countries one by one; the largest is India.

USShare of visits that come from the US (%)

06.2512.518.7525Nov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 2621.3
Low 8.9High 24.7Average 17
Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Country

  • India
    Search visits a month
    1,921,095
    Share of the measured countries
    66.7%
  • Canada
    Search visits a month
    482,752
    Share of the measured countries
    16.8%
  • United Kingdom
    Search visits a month
    476,842
    Share of the measured countries
    16.6%

Source: DataForSEO, October 2026.

Miles explains

The US is the biggest single market, but only about 21 in every 100 visits. India alone is 66.7% of the countries measured outside it.

5The most-visited sites

Zapier gets the most visits, Zapier is the name people search for most, and Activepieces is the highest-placed tracked site on Google for “ai workflow automation”, at position 13. The five most-visited sites take 91.5% of all visits.

By worldwide search visits

  • Zapier
    Visits a month
    5,722,209
  • Make
    Visits a month
    1,389,312
  • n8n
    Visits a month
    1,185,625
  • UiPath
    Visits a month
    263,407
  • Gumloop
    Visits a month
    166,482
  • Albato
    Visits a month
    122,116
  • MuleSoft
    Visits a month
    74,158
  • Latenode
    Visits a month
    70,686
  • Pega
    Visits a month
    70,305
  • Dify
    Visits a month
    48,271

By US brand-name searches

  • Zapier
    Searches a month
    110,000
  • n8n
    Searches a month
    90,500
  • Pipedream
    Searches a month
    27,100
  • Appian
    Searches a month
    22,200
  • UiPath
    Searches a month
    18,100
  • Workato
    Searches a month
    14,800
  • MuleSoft
    Searches a month
    12,100
  • Boomi
    Searches a month
    9,900
  • Pega
    Searches a month
    9,900
  • Gumloop
    Searches a month
    8,100

Miles explains

The five most-visited sites take 91.5% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.

6Who grew and who shrank

The fastest grower in a year was Albato (+1725%); the steepest fall was at Parabola (-91%). Big swings are usually one site winning or losing one Google ranking.

Growing

  • Albato
    A year ago
    6,692
    Now
    122,116
    Change
    +1725%
  • Beam AI
    A year ago
    13,476
    Now
    35,839
    Change
    +166%
  • Integrately
    A year ago
    18,520
    Now
    27,408
    Change
    +48%
  • Vellum
    A year ago
    21,889
    Now
    26,566
    Change
    +21%
  • Blue Prism
    A year ago
    22,471
    Now
    24,043
    Change
    +7%

Declining

  • Parabola
    A year ago
    11,184
    Now
    971
    Change
    -91%
  • Cassidy
    A year ago
    8,861
    Now
    1,104
    Change
    -88%
  • Budibase
    A year ago
    46,841
    Now
    6,432
    Change
    -86%
  • Nintex
    A year ago
    37,944
    Now
    9,390
    Change
    -75%
  • Bardeen
    A year ago
    99,166
    Now
    25,659
    Change
    -74%
  • Zapier
    A year ago
    17,266,408
    Now
    5,722,209
    Change
    -67%
  • Magical
    A year ago
    70,832
    Now
    28,952
    Change
    -59%
  • MuleSoft
    A year ago
    165,963
    Now
    74,158
    Change
    -55%

Worldwide search visits, October 2026 against a year earlier; sites with at least 5,000 visits a year ago.

To cite this report: RankDude, “AI Workflow Automation Industry Report, October 2026”, published 1 November 2026, https://rankdude.ai/statistics/ai-workflow-automation/industry-report. Figures are estimates from the sources named beside them.

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