AI tutor market, October 2026
Miles FosterOwner and tester, RankDude
The market▲ Growingbut visits are down 38% since February 2026
- Visits, year on year, without Duolingo
- +65%
- Visits vs September 2026
- -7.4%
- Name searches vs October 2025
- -1.6%
Every month I measure Google visits to the 12 AI tutor sites I track, and how often people search for them by name. In October 2026 they got about 8.6 million visits, 28% fewer than a year ago and 7% fewer than in September 2026.
Below: who grew fastest (one site is up 355% in a year), who sits highest on Google, where the visitors live and what comes next.
Data from DataForSEO, Tranco, Chrome UX Report and Ahrefs · not a ranking
AI tutor market: the key numbers for October 2026
Four numbers for October 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.
- The tracked sites got 8,626,376 visits from Google in October 2026, 28% fewer than a year ago and 7% fewer than in September 2026. Duolingo, which takes 73.3% of all the visits, lost more visits on its own than the whole market lost in a year. Without it, visits would be up 64.6% on a year ago instead of down 27.7%. Duolingo lost more visits in October 2026 (1,217,248) than the whole market did (687,066); without it, visits to the other sites rose 29.8% on September 2026.
- “ai tutor” gets about 6,600 US searches a month. People searched the site names 2,383,650 times in the US in September 2026, 2% less often than in October 2025.
- No tracked site is on Google’s first page for “ai tutor”; the highest is AI Tutor, at position 13. Duolingo is the most-visited site.
- 10.4% of visits came from the US (11.7% a year ago), then India, United Kingdom and Canada. The five most-visited sites took 99.2% of all visits.
1How many visits
In plain words: These sites got fewer visits from Google than a year ago (-28%), and October 2026 was a weaker month than September 2026 (-7%). Duolingo, which takes 73.3% of all the visits, lost more visits on its own than the whole market lost in a year. Without it, visits would be up 64.6% on a year ago instead of down 27.7%. Duolingo lost more visits in October 2026 (1,217,248) than the whole market did (687,066); without it, visits to the other sites rose 29.8% on September 2026.
- Visits, October 2026
- 8,626,376 (-27.7% on a year ago, -7.4% on September 2026)
- US visits
- 895,970 (-36.0% on a year ago)
- 24-month peak
- 14,053,634 in December 2024
WorldVisits a month to AI tutor sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 28% below a year ago, and 39% below the December 2024 high. One site winning or losing a ranking can swing a single month a lot.
2How many people went looking
People typed a site’s name into Google 2% less often than in October 2025 (-2%). That is the loyalty number, because nobody types a name by accident.
- Searches for "ai tutor"
- 6,600 a month in the US, 22,200 worldwide (12-month average)
- Name searches, September 2026
- 2,383,650 in the US (-1.6% since October 2025), 9,598,890 worldwide
USSearches a month for "ai tutor", United States
Source: Google Ads via DataForSEO.
USSearches a month for the site names, United States
Source: Google Ads via DataForSEO, to September 2026.
| Most searched by name, US | Searches a month |
|---|---|
 Duolingo | 2,240,000 |
 Synthesis | 60,500 |
 StudyFetch | 49,500 |
 Khanmigo | 22,200 |
 AI Tutor | 6,600 |
 Talkpal | 2,400 |
 Numerade (Ace) | 1,900 |
 TutorGPT | 480 |
Most searched by name, US
- Searches a month
- 2,240,000
- Searches a month
- 60,500
- Searches a month
- 49,500
- Searches a month
- 22,200
- Searches a month
- 6,600
- Searches a month
- 2,400
- Searches a month
- 1,900
- Searches a month
- 480
Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.
Rising next to the term on Google Trends: “koji ai tutor”, “xai ai tutor chinese” and “ai tutor chinese”.
Miles explains
Name searches are the number I trust most. They are about level, and nobody types a site’s name by accident, so this shows more people coming back on purpose.
3Who is on Google's first page
No tracked site is on Google’s first page for “ai tutor”; the highest-placed is AI Tutor, at position 13. Being on that page is the biggest single thing that decides how many visits a site gets.
Ordered by US Google position for “ai tutor”, then Tranco rank. A measured order, not a ranking.
| Site | Google US | Tranco | Move in 41 days | Search visits |
|---|---|---|---|---|
| AI Tutor | 13 | – | – | 19,569 |
| Duolingo | – | 467 | ▲ 1 | 6,319,046 |
| Talkpal | – | 36,300 | ▲ 6,492 | 1,101,093 |
| Numerade (Ace) | – | 51,648 | ▲ 4,963 | 869,975 |
| StudyFetch | – | 114,575 | ▲ 62,406 | 241,882 |
| Khanmigo | – | 247,373 | ▲ 21,296 | 18,306 |
| Synthesis | – | 408,326 | ▲ 58,582 | 27,596 |
 Ello | – | 857,347 | ▲ 230,693 | 3,292 |
 Tutor.ai expand-6 | – | 917,021 | ▼ 176,540 | 16,823 |
 Cognii | – | 1,605,648 | ▲ 313,388 | 185 |
 Aristotle | – | 3,103,959 | ▲ 1,240,911 | 63 |
| TutorGPT | – | 4,105,063 | ▲ 317,384 | 8,546 |
Site
- Google US
- 13
- Tranco
- –
- Move in 41 days
- –
- Search visits
- 19,569
- Google US
- –
- Tranco
- 467
- Move in 41 days
- ▲ 1
- Search visits
- 6,319,046
- Google US
- –
- Tranco
- 36,300
- Move in 41 days
- ▲ 6,492
- Search visits
- 1,101,093
- Google US
- –
- Tranco
- 51,648
- Move in 41 days
- ▲ 4,963
- Search visits
- 869,975
- Google US
- –
- Tranco
- 114,575
- Move in 41 days
- ▲ 62,406
- Search visits
- 241,882
- Google US
- –
- Tranco
- 247,373
- Move in 41 days
- ▲ 21,296
- Search visits
- 18,306
- Google US
- –
- Tranco
- 408,326
- Move in 41 days
- ▲ 58,582
- Search visits
- 27,596
- Google US
- –
- Tranco
- 857,347
- Move in 41 days
- ▲ 230,693
- Search visits
- 3,292
- Google US
- –
- Tranco
- 917,021
- Move in 41 days
- ▼ 176,540
- Search visits
- 16,823
- Google US
- –
- Tranco
- 1,605,648
- Move in 41 days
- ▲ 313,388
- Search visits
- 185
- Google US
- –
- Tranco
- 3,103,959
- Move in 41 days
- ▲ 1,240,911
- Search visits
- 63
- Google US
- –
- Tranco
- 4,105,063
- Move in 41 days
- ▲ 317,384
- Search visits
- 8,546
Source: DataForSEO (US Google positions) and Tranco, October 2026. First 12 of 12 sites shown.
Miles explains
No tracked site sits high on Google for “ai tutor”, so most visits here come from people who already know the names.
4Who grew, who faded
Biggest gain in October 2026: Synthesis (+61%); biggest loss: Khanmigo (-35%). Year-on-year growers are on the demand page.
Biggest moves in October 2026
| Up this month | Sep 26 | Oct 26 | Change |
|---|---|---|---|
| Synthesis | 17,116 | 27,596 | +61.2% |
| Numerade (Ace) | 556,917 | 869,975 | +56.2% |
| TutorGPT | 5,638 | 8,546 | +51.6% |
| Talkpal | 890,020 | 1,101,093 | +23.7% |
| StudyFetch | 237,041 | 241,882 | +2.0% |
Up this month
- Sep 26
- 17,116
- Oct 26
- 27,596
- Change
- +61.2%
- Sep 26
- 556,917
- Oct 26
- 869,975
- Change
- +56.2%
- Sep 26
- 5,638
- Oct 26
- 8,546
- Change
- +51.6%
- Sep 26
- 890,020
- Oct 26
- 1,101,093
- Change
- +23.7%
- Sep 26
- 237,041
- Oct 26
- 241,882
- Change
- +2.0%
| Down this month | Sep 26 | Oct 26 | Change |
|---|---|---|---|
| Khanmigo | 28,328 | 18,306 | -35.4% |
| Duolingo | 7,536,294 | 6,319,046 | -16.2% |
| AI Tutor | 21,353 | 19,569 | -8.4% |
| Tutor.ai expand-6 | 17,494 | 16,823 | -3.8% |
Down this month
- Sep 26
- 28,328
- Oct 26
- 18,306
- Change
- -35.4%
- Sep 26
- 7,536,294
- Oct 26
- 6,319,046
- Change
- -16.2%
- Sep 26
- 21,353
- Oct 26
- 19,569
- Change
- -8.4%
- Sep 26
- 17,494
- Oct 26
- 16,823
- Change
- -3.8%
Brand demand, since October 2025
| Searched less | Oct 25 | Sep 26 | Change |
|---|---|---|---|
| Numerade (Ace) | 5,400 | 1,900 | -64.8% |
| Khanmigo | 40,500 | 22,200 | -45.2% |
| AI Tutor | 9,900 | 6,600 | -33.3% |
| Synthesis | 74,000 | 60,500 | -18.2% |
Searched less
- Oct 25
- 5,400
- Sep 26
- 1,900
- Change
- -64.8%
- Oct 25
- 40,500
- Sep 26
- 22,200
- Change
- -45.2%
- Oct 25
- 9,900
- Sep 26
- 6,600
- Change
- -33.3%
- Oct 25
- 74,000
- Sep 26
- 60,500
- Change
- -18.2%
Source: Google Ads via DataForSEO.
5Where the visitors live
About 10 of every 100 visits come from the United States.
- US share of visits
- 10.4% (11.7% a year ago)
- Largest outside the US
- India, United Kingdom and Canada
- US share of "ai tutor" searches
- 30%
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 1,209,269 | 52.6% |
| United Kingdom | 275,639 | 12% |
| Canada | 266,849 | 11.6% |
| Brazil | 219,205 | 9.5% |
| Germany | 136,033 | 5.9% |
| France | 96,129 | 4.2% |
| Australia | 93,824 | 4.1% |
Country
- India
- Search visits a month
- 1,209,269
- Share of the measured countries
- 52.6%
- United Kingdom
- Search visits a month
- 275,639
- Share of the measured countries
- 12%
- Canada
- Search visits a month
- 266,849
- Share of the measured countries
- 11.6%
- Brazil
- Search visits a month
- 219,205
- Share of the measured countries
- 9.5%
- Germany
- Search visits a month
- 136,033
- Share of the measured countries
- 5.9%
- France
- Search visits a month
- 96,129
- Share of the measured countries
- 4.2%
- Australia
- Search visits a month
- 93,824
- Share of the measured countries
- 4.1%
Source: DataForSEO, October 2026.
Miles explains
The US is the single biggest market, but only about 10 in every 100 visits. India alone is 52.6% of the countries I measure outside it.
6Links and ratings
The tracked sites had 109,093 referring domains between them in October 2026; this is the first reading, so there is no year-on-year figure yet. The average Domain Rating is 52. Duolingo has the strongest link profile at DR 89.
| By Domain Rating (Ahrefs) | DR |
|---|---|
| Duolingo | 89 |
| Khanmigo | 74 |
| Talkpal | 66 |
| StudyFetch | 61 |
| Synthesis | 60 |
| Numerade (Ace) | 53 |
| Tutor.ai expand-6 | 51 |
| Ello | 49 |
By Domain Rating (Ahrefs)
- DR
- 89
- DR
- 74
- DR
- 66
- DR
- 61
- DR
- 60
- DR
- 53
- DR
- 51
- DR
- 49
| By referring domains | Domains |
|---|---|
| Duolingo | 81,067 |
| Numerade (Ace) | 8,555 |
| Talkpal | 6,055 |
| Khanmigo | 4,772 |
| StudyFetch | 2,528 |
| Tutor.ai expand-6 | 1,837 |
| Synthesis | 1,478 |
| Ello | 1,005 |
By referring domains
- Domains
- 81,067
- Domains
- 8,555
- Domains
- 6,055
- Domains
- 4,772
- Domains
- 2,528
- Domains
- 1,837
- Domains
- 1,478
- Domains
- 1,005
Source: DataForSEO and Ahrefs, October 2026.