RankDude
Updated 11/02/2026 · next update 12/01/2026

AI tools for lawyers market, October 2026

Miles FosterOwner and tester, RankDude

The market▼ Shrinkingbut visits without CoCounsel are up 9.5% on a year ago

Visits, year on year, without CoCounsel
+9.5%
Visits vs September 2026
-1.7%
Name searches vs October 2025
-17%

Every month I measure Google visits to the 63 AI tools for lawyers sites I track, and how often people search for them by name. In October 2026 they got about 6 million visits, 6% fewer than a year ago and 2% fewer than in September 2026.

Below: who grew fastest (one site is up 696% in a year), where the visitors live and what comes next.

Data from DataForSEO, Tranco, Chrome UX Report and Ahrefs · not a ranking

AI tools for lawyers market: the key numbers for October 2026

Four numbers for October 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.

  • The tracked sites got 5,965,605 visits from Google in October 2026, 6% fewer than a year ago and 2% fewer than in September 2026. CoCounsel lost more visits on its own than the whole market lost in a year. Without it, visits would be up 9.5% on a year ago instead of down 6.0%.
  • “ai tools for lawyers” gets about 260 US searches a month. People searched the site names 1,205,490 times in the US in September 2026, 17% less often than in October 2025.
  • No tracked site ranks on Google for “ai tools for lawyers”. Docusign is the most-visited site.
  • 33.6% of visits came from the US (29.9% a year ago), then United Kingdom, India and Canada. The five most-visited sites took 85.2% of all visits.

1How many visits

In plain words: These sites got fewer visits from Google than a year ago (-6%), and October 2026 was about the same as September 2026 (-2%). CoCounsel lost more visits on its own than the whole market lost in a year. Without it, visits would be up 9.5% on a year ago instead of down 6.0%.

Visits, October 2026
5,965,605 (-6.0% on a year ago, -1.7% on September 2026)
US visits
2,005,530 (+5.7% on a year ago)
24-month peak
9,359,839 in December 2024

WorldVisits a month to AI tools for lawyers sites, worldwide

02.5M5.0M7.5M10MNov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 266.0M
Low 4.6MHigh 9.4MAverage 6.5M
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 6% below a year ago, and 36% below the December 2024 high. One site winning or losing a ranking can swing a single month a lot.

2How many people went looking

People typed a site’s name into Google 17% less often than in October 2025 (-17%). That is the loyalty number, because nobody types a name by accident.

Searches for "ai tools for lawyers"
260 a month in the US, 720 worldwide (12-month average)
Name searches, September 2026
1,205,490 in the US (-16.6% since October 2025), 2,870,090 worldwide

USSearches a month for "ai tools for lawyers", United States

0125250375500Oct 25Dec 25Feb 26Apr 26Jun 26Sep 26390
Low 170High 390Average 259
Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO.

USSearches a month for the site names, United States

0500K1.0M1.5M2.0MOct 25Dec 25Feb 26Apr 26Jun 26Sep 261.2M
Low 1.2MHigh 1.4MAverage 1.3M
Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO, to September 2026.

Most searched by name, US

Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.

Miles explains

Name searches are the number I trust most. They are down 17%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.

3Who is on Google's first page

No tracked site is on Google’s first page for “ai tools for lawyers”. Being on that page is the biggest single thing that decides how many visits a site gets.

Ordered by US Google position for “ai tools for lawyers”, then Tranco rank. A measured order, not a ranking.

Site

  • CoCounsel
    Google US
    –
    Tranco
    2,636
    Move in 41 days
    ▲ 34
    Search visits
    1,540,744
  • Docusign
    Google US
    –
    Tranco
    3,136
    Move in 41 days
    ▲ 204
    Search visits
    2,813,404
  • Bloomberg Law
    Google US
    –
    Tranco
    8,208
    Move in 41 days
    ▲ 442
    Search visits
    182,245
  • Clio Duo
    Google US
    –
    Tranco
    12,470
    Move in 41 days
    ▼ 340
    Search visits
    342,501
  • PandaDoc
    Google US
    –
    Tranco
    12,895
    Move in 41 days
    ▲ 1,511
    Search visits
    173,413
  • Lexis+ AI Protégé
    Google US
    –
    Tranco
    17,800
    Move in 41 days
    ▲ 2,498
    Search visits
    106,473
  • Harvey
    Google US
    –
    Tranco
    32,716
    Move in 41 days
    ▲ 7,506
    Search visits
    63,791
  • Ironclad
    Google US
    –
    Tranco
    45,298
    Move in 41 days
    ▲ 153
    Search visits
    39,720
  • Agiloft
    Google US
    –
    Tranco
    85,360
    Move in 41 days
    ▲ 14,229
    Search visits
    6,539
  • Document Crunch
    Google US
    –
    Tranco
    86,651
    Move in 41 days
    ▲ 404,731
    Search visits
    4,669
  • midpage.ai
    Google US
    –
    Tranco
    105,666
    Move in 41 days
    ▲ 73,387
    Search visits
    4,919
  • DoNotPay
    Google US
    –
    Tranco
    120,632
    Move in 41 days
    ▼ 3,202
    Search visits
    205,573
  • Icertis
    Google US
    –
    Tranco
    122,796
    Move in 41 days
    ▼ 1,586
    Search visits
    85,550
  • SpotDraft
    Google US
    –
    Tranco
    154,619
    Move in 41 days
    ▲ 11,964
    Search visits
    7,101
  • Evisort
    Google US
    –
    Tranco
    188,774
    Move in 41 days
    ▲ 70,869
    Search visits
    443

Source: DataForSEO (US Google positions) and Tranco, October 2026. First 15 of 63 sites shown.

Miles explains

No tracked site sits high on Google for “ai tools for lawyers”, so most visits here come from people who already know the names.

4Who grew, who faded

Biggest gain in October 2026: Icertis (+36%); biggest loss: Portant (-27%). Year-on-year growers are on the demand page.

Biggest moves in October 2026

Up this month

  • Icertis
    Sep 26
    62,933
    Oct 26
    85,550
    Change
    +35.9%
  • DoNotPay
    Sep 26
    161,269
    Oct 26
    205,573
    Change
    +27.5%
  • LegalOn
    Sep 26
    53,204
    Oct 26
    63,940
    Change
    +20.2%
  • Genie AI
    Sep 26
    85,392
    Oct 26
    100,863
    Change
    +18.1%
  • Bloomberg Law
    Sep 26
    158,181
    Oct 26
    182,245
    Change
    +15.2%
  • Agiloft
    Sep 26
    5,767
    Oct 26
    6,539
    Change
    +13.4%

Down this month

Brand demand, since October 2025

Searched more

  • CoCounsel
    Oct 25
    6,600
    Sep 26
    12,100
    Change
    +83.3%
  • Portant
    Oct 25
    1,300
    Sep 26
    1,600
    Change
    +23.1%
  • AI Lawyer
    Oct 25
    18,100
    Sep 26
    22,200
    Change
    +22.7%

Searched less

Source: Google Ads via DataForSEO.

5Where the visitors live

About 34 of every 100 visits come from the United States.

US share of visits
33.6% (29.9% a year ago)
Largest outside the US
United Kingdom, India and Canada
US share of "ai tools for lawyers" searches
36%

USShare of visits that come from the US (%)

012.52537.550Nov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 2633.6
Low 26.4High 38Average 33
Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Country

  • United Kingdom
    Search visits a month
    506,912
    Share of the measured countries
    29.6%
  • India
    Search visits a month
    447,435
    Share of the measured countries
    26.1%
  • Canada
    Search visits a month
    332,906
    Share of the measured countries
    19.4%
  • Brazil
    Search visits a month
    157,317
    Share of the measured countries
    9.2%
  • France
    Search visits a month
    111,998
    Share of the measured countries
    6.5%
  • Australia
    Search visits a month
    98,806
    Share of the measured countries
    5.8%
  • Germany
    Search visits a month
    59,816
    Share of the measured countries
    3.5%

Source: DataForSEO, October 2026.

Miles explains

The US is the single biggest market, but only about 34 in every 100 visits. United Kingdom alone is 29.6% of the countries I measure outside it.

6Links and ratings

The tracked sites had 307,801 referring domains between them in October 2026 (58 of the 63 sites measured); this is the first reading, so there is no year-on-year figure yet. The average Domain Rating is 52. CoCounsel has the strongest link profile at DR 90.

By Domain Rating (Ahrefs)

By referring domains

Source: DataForSEO and Ahrefs, October 2026.