AI tools for finance market, October 2026
Miles FosterOwner and tester, RankDude
The market▼ Shrinking
- Visits, year on year, without QuickBooks Online
- -19%
- Visits vs September 2026
- -15%
- Name searches vs October 2025
- -15%
Every month I measure Google visits to the 48 AI tools for finance sites I track, and how often people search for them by name. In October 2026 they got about 16 million visits, 23% fewer than a year ago and 15% fewer than in September 2026.
Below: who grew fastest (one site is up 156% in a year), where the visitors live and what comes next.
Data from DataForSEO, Tranco, Chrome UX Report and Ahrefs · not a ranking
AI tools for finance market: the key numbers for October 2026
Four numbers for October 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.
- The tracked sites got 15,694,434 visits from Google in October 2026, 23% fewer than a year ago and 15% fewer than in September 2026. QuickBooks Online, which takes 61.1% of all the visits, fell in line with the market (-25% on a year ago). QuickBooks Online made most of the move in October 2026: it lost 2,421,006 of the market's 2,722,439 visits; without it, visits to the other sites fell 4.7% on September 2026.
- “ai tools for finance” gets about 260 US searches a month. People searched the site names 5,404,990 times in the US in September 2026, 15% less often than in October 2025.
- No tracked site ranks on Google for “ai tools for finance”. QuickBooks Online is the most-visited site.
- 36.2% of visits came from the US (45.6% a year ago), then India, United Kingdom and Australia. The five most-visited sites took 94.6% of all visits.
1How many visits
In plain words: These sites got fewer visits from Google than a year ago (-23%), and October 2026 was a weaker month than September 2026 (-15%). QuickBooks Online, which takes 61.1% of all the visits, fell in line with the market (-25% on a year ago). QuickBooks Online made most of the move in October 2026: it lost 2,421,006 of the market's 2,722,439 visits; without it, visits to the other sites fell 4.7% on September 2026.
- Visits, October 2026
- 15,694,434 (-22.5% on a year ago, -14.8% on September 2026)
- US visits
- 5,682,226 (-38.4% on a year ago)
- 24-month peak
- 31,710,184 in December 2024
WorldVisits a month to AI tools for finance sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 23% below a year ago, and 51% below the December 2024 high. One site winning or losing a ranking can swing a single month a lot.
2How many people went looking
People typed a site’s name into Google 15% less often than in October 2025 (-15%). That is the loyalty number, because nobody types a name by accident.
- Searches for "ai tools for finance"
- 260 a month in the US, 720 worldwide (12-month average)
- Name searches, September 2026
- 5,404,990 in the US (-14.8% since October 2025), 9,497,800 worldwide
USSearches a month for "ai tools for finance", United States
Source: Google Ads via DataForSEO.
USSearches a month for the site names, United States
Source: Google Ads via DataForSEO, to September 2026.
| Most searched by name, US | Searches a month |
|---|---|
 BILL | 4,090,000 |
 QuickBooks Online | 1,000,000 |
 Xero | 90,500 |
 Digits | 40,500 |
 FreshBooks | 33,100 |
 Basis | 27,100 |
 Tipalti | 18,100 |
 Zeni | 18,100 |
Most searched by name, US
- Searches a month
- 4,090,000
- Searches a month
- 1,000,000
- Searches a month
- 90,500
- Searches a month
- 40,500
- Searches a month
- 33,100
- Searches a month
- 27,100
- Searches a month
- 18,100
- Searches a month
- 18,100
Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.
Miles explains
Name searches are the number I trust most. They are down 15%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.
3Who is on Google's first page
No tracked site is on Google’s first page for “ai tools for finance”. Being on that page is the biggest single thing that decides how many visits a site gets.
Ordered by US Google position for “ai tools for finance”, then Tranco rank. A measured order, not a ranking.
| Site | Google US | Tranco | Move in 41 days | Search visits |
|---|---|---|---|---|
| QuickBooks Online | – | 115 | ▲ 25 | 9,584,309 |
 CoCounsel | – | 2,636 | ▲ 34 | 1,540,744 |
 NetSuite Accounting | – | 3,303 | ▲ 441 | 1,561,864 |
| Xero | – | 3,472 | ▼ 247 | 1,747,544 |
| BILL | – | 6,875 | ▼ 1,227 | 418,291 |
 BlackLine | – | 12,107 | ▼ 3,512 | 18,289 |
| FreshBooks | – | 16,457 | ▼ 221 | 162,474 |
 Billtrust | – | 39,897 | ▲ 5,931 | 21,725 |
 Dext | – | 43,113 | ▲ 4,191 | 72,273 |
 HighRadius | – | 45,283 | ▲ 5,892 | 195,156 |
| Tipalti | – | 56,737 | ▲ 6,173 | 106,222 |
| Digits | – | 78,450 | ▲ 2,219 | 20,115 |
 Medius | – | 130,966 | ▲ 46,335 | 24,342 |
 DataSnipper | – | 132,597 | ▼ 6,351 | 22,280 |
 Datarails | – | 133,302 | ▲ 35,463 | 9,178 |
Site
- Google US
- –
- Tranco
- 115
- Move in 41 days
- ▲ 25
- Search visits
- 9,584,309
- Google US
- –
- Tranco
- 2,636
- Move in 41 days
- ▲ 34
- Search visits
- 1,540,744
- Google US
- –
- Tranco
- 3,303
- Move in 41 days
- ▲ 441
- Search visits
- 1,561,864
- Google US
- –
- Tranco
- 3,472
- Move in 41 days
- ▼ 247
- Search visits
- 1,747,544
- Google US
- –
- Tranco
- 6,875
- Move in 41 days
- ▼ 1,227
- Search visits
- 418,291
- Google US
- –
- Tranco
- 12,107
- Move in 41 days
- ▼ 3,512
- Search visits
- 18,289
- Google US
- –
- Tranco
- 16,457
- Move in 41 days
- ▼ 221
- Search visits
- 162,474
- Google US
- –
- Tranco
- 39,897
- Move in 41 days
- ▲ 5,931
- Search visits
- 21,725
- Google US
- –
- Tranco
- 43,113
- Move in 41 days
- ▲ 4,191
- Search visits
- 72,273
- Google US
- –
- Tranco
- 45,283
- Move in 41 days
- ▲ 5,892
- Search visits
- 195,156
- Google US
- –
- Tranco
- 56,737
- Move in 41 days
- ▲ 6,173
- Search visits
- 106,222
- Google US
- –
- Tranco
- 78,450
- Move in 41 days
- ▲ 2,219
- Search visits
- 20,115
- Google US
- –
- Tranco
- 130,966
- Move in 41 days
- ▲ 46,335
- Search visits
- 24,342
- Google US
- –
- Tranco
- 132,597
- Move in 41 days
- ▼ 6,351
- Search visits
- 22,280
- Google US
- –
- Tranco
- 133,302
- Move in 41 days
- ▲ 35,463
- Search visits
- 9,178
Source: DataForSEO (US Google positions) and Tranco, October 2026. First 15 of 48 sites shown.
Miles explains
No tracked site sits high on Google for “ai tools for finance”, so most visits here come from people who already know the names.
4Who grew, who faded
Biggest gain in October 2026: AutoEntry (+17%); biggest loss: Zeni (-34%). Year-on-year growers are on the demand page.
Biggest moves in October 2026
| Up this month | Sep 26 | Oct 26 | Change |
|---|---|---|---|
 AutoEntry | 15,116 | 17,728 | +17.3% |
 AI Accountant | 12,300 | 14,354 | +16.7% |
| HighRadius | 177,218 | 195,156 | +10.1% |
 Cryptohopper | 17,142 | 17,815 | +3.9% |
| Tipalti | 102,912 | 106,222 | +3.2% |
| NetSuite Accounting | 1,522,199 | 1,561,864 | +2.6% |
Up this month
- Sep 26
- 15,116
- Oct 26
- 17,728
- Change
- +17.3%
- Sep 26
- 12,300
- Oct 26
- 14,354
- Change
- +16.7%
- Sep 26
- 177,218
- Oct 26
- 195,156
- Change
- +10.1%
- Sep 26
- 17,142
- Oct 26
- 17,815
- Change
- +3.9%
- Sep 26
- 102,912
- Oct 26
- 106,222
- Change
- +3.2%
- Sep 26
- 1,522,199
- Oct 26
- 1,561,864
- Change
- +2.6%
| Down this month | Sep 26 | Oct 26 | Change |
|---|---|---|---|
| Zeni | 7,935 | 5,272 | -33.6% |
| QuickBooks Online | 12,005,315 | 9,584,309 | -20.2% |
| Xero | 2,072,246 | 1,747,544 | -15.7% |
| BILL | 461,723 | 418,291 | -9.4% |
 FloQast | 23,642 | 21,435 | -9.3% |
 Option Alpha | 15,978 | 14,687 | -8.1% |
Down this month
- Sep 26
- 7,935
- Oct 26
- 5,272
- Change
- -33.6%
- Sep 26
- 12,005,315
- Oct 26
- 9,584,309
- Change
- -20.2%
- Sep 26
- 2,072,246
- Oct 26
- 1,747,544
- Change
- -15.7%
- Sep 26
- 461,723
- Oct 26
- 418,291
- Change
- -9.4%
- Sep 26
- 23,642
- Oct 26
- 21,435
- Change
- -9.3%
- Sep 26
- 15,978
- Oct 26
- 14,687
- Change
- -8.1%
Brand demand, since October 2025
| Searched more | Oct 25 | Sep 26 | Change |
|---|---|---|---|
| CoCounsel | 6,600 | 12,100 | +83.3% |
 Rillet | 8,100 | 14,800 | +82.7% |
| Zeni | 14,800 | 18,100 | +22.3% |
| Searched less | Oct 25 | Sep 26 | Change |
|---|---|---|---|
| Cryptohopper | 2,900 | 880 | -69.7% |
 Trullion | 2,400 | 1,000 | -58.3% |
| Datarails | 8,100 | 5,400 | -33.3% |
| FreshBooks | 49,500 | 33,100 | -33.1% |
 MindBridge | 1,300 | 880 | -32.3% |
 Truewind | 1,300 | 880 | -32.3% |
Searched less
- Oct 25
- 2,900
- Sep 26
- 880
- Change
- -69.7%
- Oct 25
- 2,400
- Sep 26
- 1,000
- Change
- -58.3%
- Oct 25
- 8,100
- Sep 26
- 5,400
- Change
- -33.3%
- Oct 25
- 49,500
- Sep 26
- 33,100
- Change
- -33.1%
- Oct 25
- 1,300
- Sep 26
- 880
- Change
- -32.3%
- Oct 25
- 1,300
- Sep 26
- 880
- Change
- -32.3%
Source: Google Ads via DataForSEO.
5Where the visitors live
About 36 of every 100 visits come from the United States.
- US share of visits
- 36.2% (45.6% a year ago)
- Largest outside the US
- India, United Kingdom and Australia
- US share of "ai tools for finance" searches
- 36%
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 1,064,176 | 28.1% |
| United Kingdom | 1,003,317 | 26.5% |
| Australia | 901,270 | 23.8% |
| Canada | 714,600 | 18.9% |
| France | 51,971 | 1.4% |
| Brazil | 28,332 | 0.7% |
| Germany | 23,717 | 0.6% |
Country
- India
- Search visits a month
- 1,064,176
- Share of the measured countries
- 28.1%
- United Kingdom
- Search visits a month
- 1,003,317
- Share of the measured countries
- 26.5%
- Australia
- Search visits a month
- 901,270
- Share of the measured countries
- 23.8%
- Canada
- Search visits a month
- 714,600
- Share of the measured countries
- 18.9%
- France
- Search visits a month
- 51,971
- Share of the measured countries
- 1.4%
- Brazil
- Search visits a month
- 28,332
- Share of the measured countries
- 0.7%
- Germany
- Search visits a month
- 23,717
- Share of the measured countries
- 0.6%
Source: DataForSEO, October 2026.
Miles explains
The US is the single biggest market, but only about 36 in every 100 visits. India alone is 28.1% of the countries I measure outside it.
6Links and ratings
The tracked sites had 523,580 referring domains between them in October 2026 (41 of the 48 sites measured); this is the first reading, so there is no year-on-year figure yet. The average Domain Rating is 58. QuickBooks Online has the strongest link profile at DR 92.
| By Domain Rating (Ahrefs) | DR |
|---|---|
| QuickBooks Online | 92 |
| CoCounsel | 90 |
| Xero | 90 |
| NetSuite Accounting | 88 |
| FreshBooks | 86 |
| BILL | 81 |
| Digits | 78 |
| Tipalti | 78 |
By Domain Rating (Ahrefs)
- DR
- 92
- DR
- 90
- DR
- 90
- DR
- 88
- DR
- 86
- DR
- 81
- DR
- 78
- DR
- 78
| By referring domains | Domains |
|---|---|
| QuickBooks Online | 221,741 |
| CoCounsel | 99,271 |
| Xero | 55,182 |
| NetSuite Accounting | 40,104 |
| FreshBooks | 32,324 |
| BILL | 11,936 |
| Tipalti | 8,253 |
| Cryptohopper | 6,863 |
By referring domains
- Domains
- 221,741
- Domains
- 99,271
- Domains
- 55,182
- Domains
- 40,104
- Domains
- 32,324
- Domains
- 11,936
- Domains
- 8,253
- Domains
- 6,863
Source: DataForSEO and Ahrefs, October 2026.