Xero statistics, October 2026
Miles FosterOwner and tester, RankDude
Every month I measure Xero with data from DataForSEO, Tranco and Ahrefs, in the 2 categories it is listed in: AI accounting tool and AI bookkeeping tool. In October 2026 it got about 1.7 million visits from Google, 1% fewer than a year ago.
Below: visits over two years, where the visitors live, how often people search its name, its Google position for each category search and its links and rating.
Data from DataForSEO, Tranco, Chrome UX Report and Ahrefs · not a ranking
Xero
xero.comCloud accounting software connecting a small business to its bank, accountant and apps.
- Listed in
- AI accounting tool, AI bookkeeping tool
- Tested
- Not yet
- Visits from Google
- 1.7M
- -1% vs a year ago
- Searches for its name (US)
- 90.5K
- a month, September 2026
- Domain Rating
- 90
- Ahrefs, 0 to 100
- Referring domains
- 55.2K
- sites linking to it
1Visits from Google to Xero
Xero got 1,747,544 visits from Google search in October 2026, 1% fewer than a year ago and 16% fewer than in September 2026. Its best month in the last 24 was December 2024, with 3,217,114.
- Visits, October 2026
- 1,747,544 worldwide
- US visits
- 134,011 (+128% on a year ago)
- Peak, last 24 months
- 3,217,114 in December 2024
WorldVisits a month from Google to xero.com, worldwide
Source: DataForSEO, estimated visits from Google search, to October 2026.
USVisits a month from Google, United States
Source: DataForSEO, United States, to October 2026.
2Where the visitors live
45% of Xero’s visits come from Australia, followed by United Kingdom, United States and India.
| Country | Visits from Google | Share |
|---|---|---|
| Australia | 728,715 | 45% |
| United Kingdom | 425,383 | 26% |
| United States | 318,541 | 20% |
| India | 101,779 | 6% |
| Canada | 46,968 | 3% |
| Brazil | 3,084 | 0% |
| Germany | 2,223 | 0% |
| France | 2,002 | 0% |
Country
- Australia
- Visits from Google
- 728,715
- Share
- 45%
- United Kingdom
- Visits from Google
- 425,383
- Share
- 26%
- United States
- Visits from Google
- 318,541
- Share
- 20%
- India
- Visits from Google
- 101,779
- Share
- 6%
- Canada
- Visits from Google
- 46,968
- Share
- 3%
- Brazil
- Visits from Google
- 3,084
- Share
- 0%
- Germany
- Visits from Google
- 2,223
- Share
- 0%
- France
- Visits from Google
- 2,002
- Share
- 0%
Source: DataForSEO, the eight countries I measure, October 2026. The shares are of those eight.
3How often people search for Xero
People in the US typed “xero” into Google 90,500 times in September 2026. Worldwide the name is searched about 1,830,000 times a month on a 12-month average.
USSearches a month for "xero", United States
Source: Google Ads keyword data via DataForSEO, to September 2026.
4Where Xero sits on Google
Xero is not in Google's top 100 for any of the category searches I track it in, and the Tranco list of the most visited sites puts xero.com at 3,472.
| Category search | Google US position | Tranco rank | Sites measured |
|---|---|---|---|
| “ai accounting” | not in the top 100 | 3,472 | 38 |
| “ai bookkeeping” | not in the top 100 | 3,472 | 19 |
Category search
- Google US position
- not in the top 100
- Tranco rank
- 3,472
- Sites measured
- 38
- Google US position
- not in the top 100
- Tranco rank
- 3,472
- Sites measured
- 19
Source: DataForSEO (Google US positions, desktop) and Tranco, October 2026. Each row links to that category’s statistics.
5Links and rating
Ahrefs rates xero.com 90 out of 100 for the strength of the sites linking to it, and DataForSEO counts 55,182 domains linking to it (46,749 main domains).
- Domain Rating
- 90 / 100 (Ahrefs)
- Referring domains
- 55,182 (DataForSEO)
Where to go next
- AI accounting tool statisticsThe AI accounting tool market: demand, trends, report and forecast.
- AI bookkeeping tool statisticsThe AI bookkeeping tool market: demand, trends, report and forecast.
- AI tools statisticsEvery measured AI tool site, one page each.
This page monitors Xero with measured data. It is not a grade: RankDude grades only what it has tested.