AI lawyer market, October 2026
Miles FosterOwner and tester, RankDude
The market▲ Growingbut visits are down 29% since March 2026
- Visits, year on year, without CoCounsel
- +8.8%
- Visits vs September 2026
- +1.8%
- Name searches vs October 2025
- +11%
Every month I measure Google visits to the 27 AI lawyer sites I track, and how often people search for them by name. In October 2026 they got about 2.3 million visits, 24% fewer than a year ago but 2% more than in September 2026.
Below: who grew fastest (one site is up 57% in a year), where the visitors live and what comes next.
Data from DataForSEO, Tranco, Chrome UX Report and Ahrefs · not a ranking
AI lawyer market: the key numbers for October 2026
Four numbers for October 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.
- The tracked sites got 2,278,909 visits from Google in October 2026, 24% fewer than a year ago and 2% more than in September 2026. CoCounsel, which takes 67.6% of all the visits, lost more visits on its own than the whole market lost in a year. Without it, visits would be up 8.8% on a year ago instead of down 23.6%.
- “ai lawyer” gets about 18,100 US searches a month. People searched the site names 51,650 times in the US in September 2026, 11% more often than in October 2025.
- No tracked site ranks on Google for “ai lawyer”. CoCounsel is the most-visited site.
- 32% of visits came from the US (28.7% a year ago), then United Kingdom, India and Canada. The five most-visited sites took 97.3% of all visits.
1How many visits
In plain words: These sites got fewer visits from Google than a year ago (-24%), and October 2026 was about the same as September 2026 (+2%). CoCounsel, which takes 67.6% of all the visits, lost more visits on its own than the whole market lost in a year. Without it, visits would be up 8.8% on a year ago instead of down 23.6%.
- Visits, October 2026
- 2,278,909 (-23.6% on a year ago, +1.8% on September 2026)
- US visits
- 729,611 (-14.8% on a year ago)
- 24-month peak
- 3,548,238 in December 2024
WorldVisits a month to AI lawyer sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 24% below a year ago, and 36% below the December 2024 high. One site winning or losing a ranking can swing a single month a lot.
2How many people went looking
People typed a site’s name into Google 11% more often than in October 2025 (+11%). That is the loyalty number, because nobody types a name by accident.
- Searches for "ai lawyer"
- 18,100 a month in the US, 49,500 worldwide (12-month average)
- Name searches, September 2026
- 51,650 in the US (+11.1% since October 2025), 157,150 worldwide
USSearches a month for "ai lawyer", United States
Source: Google Ads via DataForSEO.
USSearches a month for the site names, United States
Source: Google Ads via DataForSEO, to September 2026.
| Most searched by name, US | Searches a month |
|---|---|
 AI Lawyer | 22,200 |
 CoCounsel | 12,100 |
 EvenUp | 9,900 |
 DoNotPay | 1,900 |
 Foundation AI | 1,300 |
 LegalOn | 880 |
 Clearbrief | 720 |
 Billables AI | 590 |
Most searched by name, US
- Searches a month
- 22,200
- Searches a month
- 12,100
- Searches a month
- 9,900
- Searches a month
- 1,900
- Searches a month
- 1,300
- Searches a month
- 880
- Searches a month
- 720
- Searches a month
- 590
Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.
Miles explains
Name searches are the number I trust most. They are up 11%, and nobody types a site’s name by accident, so this shows more people coming back on purpose.
3Who is on Google's first page
No tracked site is on Google’s first page for “ai lawyer”. Being on that page is the biggest single thing that decides how many visits a site gets.
Ordered by US Google position for “ai lawyer”, then Tranco rank. A measured order, not a ranking.
| Site | Google US | Tranco | Move in 41 days | Search visits |
|---|---|---|---|---|
| CoCounsel | – | 2,636 | ▲ 34 | 1,540,744 |
 Clio Duo | – | 12,470 | ▼ 340 | 342,501 |
 Harvey | – | 32,716 | ▲ 7,506 | 63,791 |
 midpage.ai | – | 105,666 | ▲ 73,387 | 4,919 |
| DoNotPay | – | 120,632 | ▼ 3,202 | 205,573 |
 Luminance | – | 211,391 | ▲ 57,090 | 2,707 |
 Spellbook | – | 269,557 | ▲ 21,273 | 4,943 |
 Gavel | – | 366,259 | ▲ 20,557 | 5,040 |
| Billables AI | – | 424,714 | ▲ 194,239 | 331 |
| LegalOn | – | 494,966 | ▲ 102,078 | 63,940 |
| EvenUp | – | 672,161 | ▲ 261,742 | 9,824 |
 Paxton Legal AI | – | 673,191 | ▲ 276,112 | 5,390 |
| AI Lawyer | – | 725,387 | ▼ 3,925 | 20,035 |
 LawDroid | – | 1,272,269 | ▼ 220,034 | 87 |
| Clearbrief | – | 1,936,913 | ▲ 1,139,035 | 1,408 |
Site
- Google US
- –
- Tranco
- 2,636
- Move in 41 days
- ▲ 34
- Search visits
- 1,540,744
- Google US
- –
- Tranco
- 12,470
- Move in 41 days
- ▼ 340
- Search visits
- 342,501
- Google US
- –
- Tranco
- 32,716
- Move in 41 days
- ▲ 7,506
- Search visits
- 63,791
- Google US
- –
- Tranco
- 105,666
- Move in 41 days
- ▲ 73,387
- Search visits
- 4,919
- Google US
- –
- Tranco
- 120,632
- Move in 41 days
- ▼ 3,202
- Search visits
- 205,573
- Google US
- –
- Tranco
- 211,391
- Move in 41 days
- ▲ 57,090
- Search visits
- 2,707
- Google US
- –
- Tranco
- 269,557
- Move in 41 days
- ▲ 21,273
- Search visits
- 4,943
- Google US
- –
- Tranco
- 366,259
- Move in 41 days
- ▲ 20,557
- Search visits
- 5,040
- Google US
- –
- Tranco
- 424,714
- Move in 41 days
- ▲ 194,239
- Search visits
- 331
- Google US
- –
- Tranco
- 494,966
- Move in 41 days
- ▲ 102,078
- Search visits
- 63,940
- Google US
- –
- Tranco
- 672,161
- Move in 41 days
- ▲ 261,742
- Search visits
- 9,824
- Google US
- –
- Tranco
- 673,191
- Move in 41 days
- ▲ 276,112
- Search visits
- 5,390
- Google US
- –
- Tranco
- 725,387
- Move in 41 days
- ▼ 3,925
- Search visits
- 20,035
- Google US
- –
- Tranco
- 1,272,269
- Move in 41 days
- ▼ 220,034
- Search visits
- 87
- Google US
- –
- Tranco
- 1,936,913
- Move in 41 days
- ▲ 1,139,035
- Search visits
- 1,408
Source: DataForSEO (US Google positions) and Tranco, October 2026. First 15 of 27 sites shown.
Miles explains
No tracked site sits high on Google for “ai lawyer”, so most visits here come from people who already know the names.
4Who grew, who faded
Biggest gain in October 2026: DoNotPay (+28%); biggest loss: AI Lawyer (-9%). Year-on-year growers are on the demand page.
Biggest moves in October 2026
| Up this month | Sep 26 | Oct 26 | Change |
|---|---|---|---|
| DoNotPay | 161,269 | 205,573 | +27.5% |
| LegalOn | 53,204 | 63,940 | +20.2% |
Brand demand, since October 2025
| Searched more | Oct 25 | Sep 26 | Change |
|---|---|---|---|
| CoCounsel | 6,600 | 12,100 | +83.3% |
| AI Lawyer | 18,100 | 22,200 | +22.7% |
| Searched less | Oct 25 | Sep 26 | Change |
|---|---|---|---|
| LegalOn | 1,600 | 880 | -45.0% |
 Briefpoint | 1,000 | 590 | -41.0% |
| DoNotPay | 2,400 | 1,900 | -20.8% |
| Foundation AI | 1,600 | 1,300 | -18.7% |
| EvenUp | 12,100 | 9,900 | -18.2% |
Searched less
- Oct 25
- 1,600
- Sep 26
- 880
- Change
- -45.0%
- Oct 25
- 1,000
- Sep 26
- 590
- Change
- -41.0%
- Oct 25
- 2,400
- Sep 26
- 1,900
- Change
- -20.8%
- Oct 25
- 1,600
- Sep 26
- 1,300
- Change
- -18.7%
- Oct 25
- 12,100
- Sep 26
- 9,900
- Change
- -18.2%
Source: Google Ads via DataForSEO.
5Where the visitors live
About 32 of every 100 visits come from the United States.
- US share of visits
- 32% (28.7% a year ago)
- Largest outside the US
- United Kingdom, India and Canada
- US share of "ai lawyer" searches
- 37%
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| United Kingdom | 349,952 | 44.6% |
| India | 187,159 | 23.9% |
| Canada | 179,114 | 22.8% |
| Australia | 30,978 | 3.9% |
| Brazil | 14,670 | 1.9% |
| France | 13,374 | 1.7% |
| Germany | 9,326 | 1.2% |
Country
- United Kingdom
- Search visits a month
- 349,952
- Share of the measured countries
- 44.6%
- India
- Search visits a month
- 187,159
- Share of the measured countries
- 23.9%
- Canada
- Search visits a month
- 179,114
- Share of the measured countries
- 22.8%
- Australia
- Search visits a month
- 30,978
- Share of the measured countries
- 3.9%
- Brazil
- Search visits a month
- 14,670
- Share of the measured countries
- 1.9%
- France
- Search visits a month
- 13,374
- Share of the measured countries
- 1.7%
- Germany
- Search visits a month
- 9,326
- Share of the measured countries
- 1.2%
Source: DataForSEO, October 2026.
Miles explains
The US is the single biggest market, but only about 32 in every 100 visits. United Kingdom alone is 44.6% of the countries I measure outside it.
6Links and ratings
The tracked sites had 140,779 referring domains between them in October 2026 (23 of the 27 sites measured); this is the first reading, so there is no year-on-year figure yet. The average Domain Rating is 50. CoCounsel has the strongest link profile at DR 90.
| By Domain Rating (Ahrefs) | DR |
|---|---|
| CoCounsel | 90 |
| Clio Duo | 86 |
| Harvey | 78 |
| Spellbook | 71 |
| Luminance | 70 |
| DoNotPay | 69 |
| LegalOn | 69 |
| midpage.ai | 68 |
| By referring domains | Domains |
|---|---|
| CoCounsel | 99,271 |
| Clio Duo | 18,167 |
| DoNotPay | 8,626 |
| AI Lawyer | 2,142 |
| Gavel | 2,038 |
| LegalOn | 1,670 |
| Paxton Legal AI | 1,081 |
| Briefpoint | 819 |
By referring domains
- Domains
- 99,271
- Domains
- 18,167
- Domains
- 8,626
- Domains
- 2,142
- Domains
- 2,038
- Domains
- 1,670
- Domains
- 1,081
- Domains
- 819
Source: DataForSEO and Ahrefs, October 2026.