RankDude
Updated 11/02/2026 · next update 12/01/2026

AI Lawyer Tools Industry Report, October 2026

Miles FosterOwner and tester, RankDude

The market▲ Growingbut visits are down 29% since March 2026

Visits, year on year, without CoCounsel
+8.8%
Visits, last six months
-25%
Name searches vs October 2025
+11%

Every key number on the AI lawyer market for October 2026, dated and sourced, so you can quote it. The 27 sites I measure got about 2.3 million visits from Google, 24% fewer than a year ago, and the five most-visited sites took 97.3% of them.

Below: every figure in one table, the most-visited sites, who grew and who shrank and what I expect for November 2026.

Published 2 November 2026. Data from DataForSEO, Tranco and Ahrefs · free to quote with a link · not a ranking

AI lawyer industry report: the key numbers for October 2026

Four numbers for October 2026. Visits mean visits from Google search to the 27 tracked sites. Tap one for the detail below.

1Every figure in one table

Measure

  • Search visits a month, all tracked sites, worldwide
    Value
    2,278,909
    Period and basis
    October 2026; -23.6% year on year, +1.8% month on month
  • Search visits a month, United States
    Value
    729,611
    Period and basis
    October 2026; -14.8% year on year
  • US share of worldwide search visits
    Value
    32%
    Period and basis
    October 2026
  • Brand-name searches a month, US, all counted brands
    Value
    51,650
    Period and basis
    September 2026; +11.1% against October 2025
  • Brand-name searches a month, worldwide
    Value
    157,150
    Period and basis
    September 2026; -1.6% against October 2025
  • Searches a month for “ai lawyer”, US
    Value
    18,100
    Period and basis
    Google Ads, 12-month average
  • Searches a month for “ai lawyer”, worldwide
    Value
    49,500
    Period and basis
    Google Ads, 12-month average
  • Referring domains, all tracked sites
    Value
    140,779
    Period and basis
    October 2026 (23 of 27 sites measured); first reading, no year-on-year figure yet
  • Share of worldwide visits held by the five most-visited sites
    Value
    97.3%
    Period and basis
    October 2026
  • Share held by the ten most-visited sites
    Value
    99.2%
    Period and basis
    October 2026
  • Tracked sites on Google's first page for “ai lawyer”, US
    Value
    0
    Period and basis
    October 2026; positions 1 to 10
  • Tracked sites ranking anywhere for “ai lawyer”, US
    Value
    0
    Period and basis
    October 2026; any position checked

Brand-name searches leave out Alexi, Aloi, Gavel, Harvey, Luminance, Spellbook and StrongSuit: the name is shared with an ordinary word or another product.

2How many people visited

In plain words: These sites got fewer visits from Google than a year ago (-24%), and October 2026 was about the same as September 2026 (+2%). CoCounsel, which takes 67.6% of all the visits, lost more visits on its own than the whole market lost in a year. Without it, visits would be up 8.8% on a year ago instead of down 23.6%.

WorldVisits a month to AI lawyer sites, worldwide

01.3M2.5M3.8M5.0MNov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 262.3M
Low 1.8MHigh 3.5MAverage 2.7M
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 24% below a year ago, and 36% below the December 2024 high. One site winning or losing a ranking can swing a single month a lot.

3How many people went looking

People typed a site’s name into Google 11% more often than in October 2025 (+11%). That is the loyalty number: nobody types a name by accident.

USSearches a month for the site names, United States

025.0K50.0K75.0K100KOct 25Dec 25Feb 26Apr 26Jun 26Sep 2651.6K
Low 36.6KHigh 52.2KAverage 44.3K
Hover, tap, or use the arrow keys to inspect a month

US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.

Miles explains

Name searches are the number I trust most. They are up 11%, and nobody types a site’s name by accident, so this shows more people coming back on purpose.

4Where the visitors live

About 32 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is United Kingdom.

USShare of visits that come from the US (%)

012.52537.550Nov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 2632
Low 27.8High 38.2Average 33
Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Country

  • United Kingdom
    Search visits a month
    349,952
    Share of the measured countries
    44.6%
  • India
    Search visits a month
    187,159
    Share of the measured countries
    23.9%
  • Canada
    Search visits a month
    179,114
    Share of the measured countries
    22.8%
  • Australia
    Search visits a month
    30,978
    Share of the measured countries
    3.9%
  • Brazil
    Search visits a month
    14,670
    Share of the measured countries
    1.9%
  • France
    Search visits a month
    13,374
    Share of the measured countries
    1.7%
  • Germany
    Search visits a month
    9,326
    Share of the measured countries
    1.2%

Source: DataForSEO, October 2026.

Miles explains

The US is the biggest single market, but only about 32 in every 100 visits. United Kingdom alone is 44.6% of the countries measured outside it.

5The most-visited sites

CoCounsel gets the most visits, AI Lawyer is the name people search for most, and no tracked site ranks on Google for “ai lawyer”. The five most-visited sites take 97.3% of all visits.

By worldwide search visits

By US brand-name searches

Miles explains

The five most-visited sites take 97.3% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.

6Who grew and who shrank

The fastest grower in a year was DoNotPay (+57%); the steepest fall was at StrongSuit (-99.9%). Big swings are usually one site winning or losing one Google ranking.

Growing

  • DoNotPay
    A year ago
    130,598
    Now
    205,573
    Change
    +57%
  • Clio Duo
    A year ago
    281,317
    Now
    342,501
    Change
    +22%

Declining

  • StrongSuit
    A year ago
    10,476
    Now
    13
    Change
    -99.9%
  • Gavel
    A year ago
    34,981
    Now
    5,040
    Change
    -86%
  • EvenUp
    A year ago
    24,608
    Now
    9,824
    Change
    -60%
  • Harvey
    A year ago
    142,416
    Now
    63,791
    Change
    -55%
  • Luminance
    A year ago
    5,323
    Now
    2,707
    Change
    -49%
  • Paxton Legal AI
    A year ago
    9,727
    Now
    5,390
    Change
    -45%
  • CoCounsel
    A year ago
    2,305,269
    Now
    1,540,744
    Change
    -33%
  • AI Lawyer
    A year ago
    25,700
    Now
    20,035
    Change
    -22%

Worldwide search visits, October 2026 against a year earlier; sites with at least 5,000 visits a year ago.

To cite this report: RankDude, “AI Lawyer Tools Industry Report, October 2026”, published 2 November 2026, https://rankdude.ai/statistics/ai-lawyer/industry-report. Figures are estimates from the sources named beside them.