AI face swap tool market, October 2026
Miles FosterOwner and tester, RankDude
The market▼ Shrinking
- Visits, year on year
- -11%
- Visits vs September 2026
- +3.8%
- Name searches vs October 2025
- -0.6%
Every month I measure Google visits to the 20 AI face swap tool sites I track, and how often people search for them by name. In October 2026 they got about 240 million visits, 11% fewer than a year ago but 4% more than in September 2026.
Below: who grew fastest (one site is up 35% in a year), where the visitors live and what comes next.
Data from DataForSEO, Tranco, Chrome UX Report and Ahrefs · not a ranking
AI face swap tool market: the key numbers for October 2026
Four numbers for October 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.
- The tracked sites got 240,042,999 visits from Google in October 2026, 11% fewer than a year ago and 4% more than in September 2026. Canva alone takes 92.2% of the visits, so the totals mostly follow it. Without it, visits would be down 54.3% on a year ago instead of down 11.3%. Canva gained more visits in October 2026 (13,048,805) than the whole market did (8,707,123); without it, visits to the other sites fell 18.9% on September 2026.
- “ai face swap” gets about 135,000 US searches a month. People searched the site names 30,856,460 times in the US in September 2026, about as often as in October 2025.
- No tracked site ranks on Google for “ai face swap”. Canva is the most-visited site.
- 9.7% of visits came from the US (5.9% a year ago), then India, Brazil and Canada. The five most-visited sites took 97% of all visits.
1How many visits
In plain words: These sites got fewer visits from Google than a year ago (-11%), and October 2026 was a better month than September 2026 (+4%). Canva alone takes 92.2% of the visits, so the totals mostly follow it. Without it, visits would be down 54.3% on a year ago instead of down 11.3%. Canva gained more visits in October 2026 (13,048,805) than the whole market did (8,707,123); without it, visits to the other sites fell 18.9% on September 2026.
- Visits, October 2026
- 240,042,999 (-11.3% on a year ago, +3.8% on September 2026)
- US visits
- 23,202,591 (+46.3% on a year ago)
- 24-month peak
- 296,027,868 in December 2025
WorldVisits a month to AI face swap tool sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 11% below a year ago, and 19% below the December 2025 high. One site winning or losing a ranking can swing a single month a lot.
2How many people went looking
People typed a site’s name into Google about as often as in October 2025 (-1%). That is the loyalty number, because nobody types a name by accident.
- Searches for "ai face swap"
- 135,000 a month in the US, 823,000 worldwide (12-month average)
- Name searches, September 2026
- 30,856,460 in the US (-0.6% since October 2025), 189,761,180 worldwide
USSearches a month for "ai face swap", United States
Source: Google Ads via DataForSEO.
USSearches a month for the site names, United States
Source: Google Ads via DataForSEO, to September 2026.
| Most searched by name, US | Searches a month |
|---|---|
| 30,400,000 | |
| 201,000 | |
| 90,500 | |
| 40,500 | |
| 22,200 | |
| 18,100 | |
| 18,100 | |
| 14,800 |
Most searched by name, US
- Searches a month
- 30,400,000
- Searches a month
- 201,000
- Searches a month
- 90,500
- Searches a month
- 40,500
- Searches a month
- 22,200
- Searches a month
- 18,100
- Searches a month
- 18,100
- Searches a month
- 14,800
Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.
Rising next to the term on Google Trends: “visro ai face swap” and “charlie kirk ai face swap”.
Miles explains
Name searches are the number I trust most. They are about level, and nobody types a site’s name by accident, so this shows more people coming back on purpose.
3Who is on Google's first page
No tracked site is on Google’s first page for “ai face swap”. Being on that page is the biggest single thing that decides how many visits a site gets.
Ordered by US Google position for “ai face swap”, then Tranco rank. A measured order, not a ranking.
| Site | Google US | Tranco | Move in 41 days | Search visits |
|---|---|---|---|---|
| – | 280 | ▼ 33 | 221,411,904 | |
| – | 13,216 | ▲ 812 | 1,167,717 | |
| – | 14,101 | ▲ 91 | 3,228,635 | |
| – | 23,601 | ▲ 1,047 | 2,059,012 | |
| – | 27,974 | ▼ 1,636 | 1,181,368 | |
| – | 42,346 | ▲ 3,285 | 2,002,141 | |
| – | 54,771 | ▲ 1,037 | 456,700 | |
| – | 60,831 | ▲ 233 | 1,595,558 | |
| – | 62,411 | ▼ 33,509 | 2,975,076 | |
| – | 66,589 | ▼ 1,055 | 3,173,741 | |
| – | 107,161 | ▼ 5,038 | 89,397 | |
| – | 234,187 | ▲ 1,582 | 197,743 | |
| – | 235,035 | ▲ 5,879 | 78,081 | |
| – | 241,649 | ▼ 5,264 | 87,580 | |
| – | 309,946 | ▼ 11,711 | 36,074 |
Site
- Google US
- –
- Tranco
- 280
- Move in 41 days
- ▼ 33
- Search visits
- 221,411,904
- Google US
- –
- Tranco
- 13,216
- Move in 41 days
- ▲ 812
- Search visits
- 1,167,717
- Google US
- –
- Tranco
- 14,101
- Move in 41 days
- ▲ 91
- Search visits
- 3,228,635
- Google US
- –
- Tranco
- 23,601
- Move in 41 days
- ▲ 1,047
- Search visits
- 2,059,012
- Google US
- –
- Tranco
- 27,974
- Move in 41 days
- ▼ 1,636
- Search visits
- 1,181,368
- Google US
- –
- Tranco
- 42,346
- Move in 41 days
- ▲ 3,285
- Search visits
- 2,002,141
- Google US
- –
- Tranco
- 54,771
- Move in 41 days
- ▲ 1,037
- Search visits
- 456,700
- Google US
- –
- Tranco
- 60,831
- Move in 41 days
- ▲ 233
- Search visits
- 1,595,558
- Google US
- –
- Tranco
- 62,411
- Move in 41 days
- ▼ 33,509
- Search visits
- 2,975,076
- Google US
- –
- Tranco
- 66,589
- Move in 41 days
- ▼ 1,055
- Search visits
- 3,173,741
- Google US
- –
- Tranco
- 107,161
- Move in 41 days
- ▼ 5,038
- Search visits
- 89,397
- Google US
- –
- Tranco
- 234,187
- Move in 41 days
- ▲ 1,582
- Search visits
- 197,743
- Google US
- –
- Tranco
- 235,035
- Move in 41 days
- ▲ 5,879
- Search visits
- 78,081
- Google US
- –
- Tranco
- 241,649
- Move in 41 days
- ▼ 5,264
- Search visits
- 87,580
- Google US
- –
- Tranco
- 309,946
- Move in 41 days
- ▼ 11,711
- Search visits
- 36,074
Source: DataForSEO (US Google positions) and Tranco, October 2026. First 15 of 20 sites shown.
Miles explains
No tracked site sits high on Google for “ai face swap”, so most visits here come from people who already know the names.
4Who grew, who faded
Biggest gain in October 2026: Magic Hour (+9%); biggest loss: Deepswapper (-41%). Year-on-year growers are on the demand page.
Biggest moves in October 2026
| Up this month | Sep 26 | Oct 26 | Change |
|---|---|---|---|
| 1,840,316 | 2,002,141 | +8.8% | |
| 208,363,099 | 221,411,904 | +6.3% | |
| 33,560 | 35,636 | +6.2% | |
| 15,571 | 15,744 | +1.1% |
Up this month
- Sep 26
- 1,840,316
- Oct 26
- 2,002,141
- Change
- +8.8%
- Sep 26
- 208,363,099
- Oct 26
- 221,411,904
- Change
- +6.3%
- Sep 26
- 33,560
- Oct 26
- 35,636
- Change
- +6.2%
- Sep 26
- 15,571
- Oct 26
- 15,744
- Change
- +1.1%
| Down this month | Sep 26 | Oct 26 | Change |
|---|---|---|---|
| 60,928 | 36,074 | -40.8% | |
| 92,722 | 58,150 | -37.3% | |
| 4,499,502 | 3,173,741 | -29.5% | |
| 2,232,947 | 1,595,558 | -28.5% | |
| 254,538 | 182,706 | -28.2% | |
| 106,262 | 78,081 | -26.5% |
Down this month
- Sep 26
- 60,928
- Oct 26
- 36,074
- Change
- -40.8%
- Sep 26
- 92,722
- Oct 26
- 58,150
- Change
- -37.3%
- Sep 26
- 4,499,502
- Oct 26
- 3,173,741
- Change
- -29.5%
- Sep 26
- 2,232,947
- Oct 26
- 1,595,558
- Change
- -28.5%
- Sep 26
- 254,538
- Oct 26
- 182,706
- Change
- -28.2%
- Sep 26
- 106,262
- Oct 26
- 78,081
- Change
- -26.5%
Brand demand, since October 2025
| Searched more | Oct 25 | Sep 26 | Change |
|---|---|---|---|
| 12,100 | 18,100 | +49.6% |
Searched more
- Oct 25
- 12,100
- Sep 26
- 18,100
- Change
- +49.6%
| Searched less | Oct 25 | Sep 26 | Change |
|---|---|---|---|
| 2,400 | 390 | -83.7% | |
| 5,400 | 880 | -83.7% | |
| 5,400 | 1,300 | -75.9% | |
| 8,100 | 3,600 | -55.6% | |
| 49,500 | 22,200 | -55.2% | |
| 5,400 | 2,900 | -46.3% |
Searched less
- Oct 25
- 2,400
- Sep 26
- 390
- Change
- -83.7%
- Oct 25
- 5,400
- Sep 26
- 880
- Change
- -83.7%
- Oct 25
- 5,400
- Sep 26
- 1,300
- Change
- -75.9%
- Oct 25
- 8,100
- Sep 26
- 3,600
- Change
- -55.6%
- Oct 25
- 49,500
- Sep 26
- 22,200
- Change
- -55.2%
- Oct 25
- 5,400
- Sep 26
- 2,900
- Change
- -46.3%
Source: Google Ads via DataForSEO.
5Where the visitors live
About 10 of every 100 visits come from the United States.
- US share of visits
- 9.7% (5.9% a year ago)
- Largest outside the US
- India, Brazil and Canada
- US share of "ai face swap" searches
- 16%
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 38,131,937 | 57.2% |
| Brazil | 14,499,311 | 21.7% |
| Canada | 4,302,357 | 6.4% |
| France | 3,998,684 | 6% |
| Germany | 2,226,238 | 3.3% |
| United Kingdom | 1,998,649 | 3% |
| Australia | 1,551,805 | 2.3% |
Country
- India
- Search visits a month
- 38,131,937
- Share of the measured countries
- 57.2%
- Brazil
- Search visits a month
- 14,499,311
- Share of the measured countries
- 21.7%
- Canada
- Search visits a month
- 4,302,357
- Share of the measured countries
- 6.4%
- France
- Search visits a month
- 3,998,684
- Share of the measured countries
- 6%
- Germany
- Search visits a month
- 2,226,238
- Share of the measured countries
- 3.3%
- United Kingdom
- Search visits a month
- 1,998,649
- Share of the measured countries
- 3%
- Australia
- Search visits a month
- 1,551,805
- Share of the measured countries
- 2.3%
Source: DataForSEO, October 2026.
Miles explains
The US is the single biggest market, but only about 10 in every 100 visits. India alone is 57.2% of the countries I measure outside it.
