Is the AI face swap tool market growing or shrinking?
Miles FosterOwner and tester, RankDude
The answer▼ Shrinking
- Visits, year on year
- -11%
- Visits, last six months
- -18%
- Name searches vs October 2025
- -0.6%
Every month I add up the Google visits to the 20 AI face swap tool sites I track (DataForSEO estimates) and how often people in the US search for them by name (Google Ads). In October 2026 they got about 240 million visits. Canva alone takes 92.2% of the visits, so the totals mostly follow it. Without it, visits would be down 54.3% on a year ago instead of down 11.3%. Canva gained more visits in October 2026 (13,048,805) than the whole market did (8,707,123); without it, visits to the other sites fell 18.9% on September 2026.
The total hides very different stories: one site grew 35% in a year while another lost 89% of its visits. See who grew and who shrank, the visits month by month and the name searches, plus what I expect for November 2026.
AI face swap tool market demand: key numbers, October 2026
Four numbers for October 2026. Visits mean visits from Google search to the 20 tracked sites. Tap one for the detail below.
- Visits from Google240Mvisits-11% vs a year ago
- Name searches, US31Msearches-1% vs October 2025
- Top five sites97%of visitsfastest grower: Magic Hour
- Expected in November239Mvisitslikely 219M to 259M
- The AI face swap tool market is shrinking as of October 2026.
- The 20 AI face swap tool sites RankDude tracks got 240,042,999 visits from Google search in October 2026, 11% fewer visits than in October 2025.
- People in the US searched Google for these sites by name 30,856,460 times in September 2026, about the same as in October 2025.
- The five most-visited AI face swap tool sites get 97% of all visits.
- Fastest-growing AI face swap tool site over the year: Magic Hour, +35% (1.5M to 2.0M visits a month).
- Steepest fall over the year: Pica AI, -89% (1.6M to 183K visits a month).
- Forecast for November 2026: about 239M visits, likely between 219M and 259M.
Source: DataForSEO visit estimates and Google Ads search data, published 2 November 2026 by RankDude.
1.Are more people visiting AI face swap tool sites than a year ago?
Down 11% on a year ago; up 4% on September 2026
No. The 20 tracked AI face swap tool sites got 240,042,999 visits from Google search in October 2026. That is 11% fewer visits than in October 2025, and 4% more visits than in September 2026.
The highest month of the last two years was December 2025, with 296,027,868 visits; October 2026 is 19% below it. In the US, visits were 23,202,591, up 46% on a year ago.
WorldVisits a month to AI face swap tool sites, worldwide, two years
Source: DataForSEO, Google search visits, all tracked sites.
Worldwide, this month
240M
-11.3% on a year ago
United States, this month
23M
+46.3% on a year ago
Two-year high
296M
December 2025
US share of visits
9.7%
of worldwide visits
Miles explains
Visits are lower than a year ago, but the fall looks like it has stopped: October 2026 was up on September 2026. Google Trends interest in the term fell (-58%), but name searches did not, so some interest has cooled.
2.Are people searching for AI face swap tool sites by name?
About level with October 2025 (-1%); 31M name searches a month in the US
About as many as before. People in the US searched Google for the names of the counted AI face swap tool sites 30,856,460 times in September 2026, about the same as in October 2025. Someone who searches a site’s name already knows it, so this is the clearest sign of people coming back on purpose. The term “ai face swap” itself gets about 135,000 US searches a month (Google Ads, 12-month average).
USName searches a month for AI face swap tool sites, US
Source: Google Ads via DataForSEO, to September 2026.
USMost searched AI face swap tool sites by name, searches a month
Miles explains
Name searches are level, so the regular users are still there.
3.Which AI face swap tool sites grew, and which shrank?
The five most-visited sites hold 97% of all visits; the ten most-visited hold 99.7%
The five most-visited AI face swap tool sites get 97% of all visits, so one of them winning or losing a big Google ranking moves the whole total. Fastest grower over the year: Magic Hour, from 1,480,396 to 2,002,141 visits (+35%). Steepest fall: Pica AI, from 1,607,687 to 182,706 visits (-89%).
Growing fastest, year on year
Magic Hour2.0M visits+35%
DeepSwap87.6K visits+12%
Picsi.Ai35.6K visits+10%
HeyGen1.2M visits+1%
Source: DataForSEO. Sites with 5,000+ visits a year ago.