RankDude
Updated 11/02/2026 · next update 12/01/2026

AI Face Swap Tool Industry Report, October 2026

Miles FosterOwner and tester, RankDude

The market▼ Shrinking

Visits, year on year
-11%
Visits, last six months
-18%
Name searches vs October 2025
-0.6%

Every key number on the AI face swap tool market for October 2026, dated and sourced, so you can quote it. The 20 sites I measure got about 240 million visits from Google, 11% fewer than a year ago, and the five most-visited sites took 97% of them.

Below: every figure in one table, the most-visited sites, who grew and who shrank and what I expect for November 2026.

Published 2 November 2026. Data from DataForSEO, Tranco and Ahrefs · free to quote with a link · not a ranking

AI face swap tool industry report: the key numbers for October 2026

Four numbers for October 2026. Visits mean visits from Google search to the 20 tracked sites. Tap one for the detail below.

1Every figure in one table

Measure

  • Search visits a month, all tracked sites, worldwide
    Value
    240,042,999
    Period and basis
    October 2026; -11.3% year on year, +3.8% month on month
  • Search visits a month, United States
    Value
    23,202,591
    Period and basis
    October 2026; +46.3% year on year
  • US share of worldwide search visits
    Value
    9.7%
    Period and basis
    October 2026
  • Brand-name searches a month, US, all counted brands
    Value
    30,856,460
    Period and basis
    September 2026; -0.6% against October 2025
  • Brand-name searches a month, worldwide
    Value
    189,761,180
    Period and basis
    September 2026; -19.1% against October 2025
  • Searches a month for “ai face swap”, US
    Value
    135,000
    Period and basis
    Google Ads, 12-month average
  • Searches a month for “ai face swap”, worldwide
    Value
    823,000
    Period and basis
    Google Ads, 12-month average
  • Referring domains, all tracked sites
    Value
    638,656
    Period and basis
    October 2026; +1351.6% year on year
  • Share of worldwide visits held by the five most-visited sites
    Value
    97%
    Period and basis
    October 2026
  • Share held by the ten most-visited sites
    Value
    99.7%
    Period and basis
    October 2026
  • Tracked sites on Google's first page for “ai face swap”, US
    Value
    0
    Period and basis
    October 2026; positions 1 to 10
  • Tracked sites ranking anywhere for “ai face swap”, US
    Value
    0
    Period and basis
    October 2026; any position checked

Brand-name searches leave out Swapface: the name is shared with an ordinary word or another product.

2How many people visited

In plain words: These sites got fewer visits from Google than a year ago (-11%), and October 2026 was a better month than September 2026 (+4%). Canva alone takes 92.2% of the visits, so the totals mostly follow it. Without it, visits would be down 54.3% on a year ago instead of down 11.3%. Canva gained more visits in October 2026 (13,048,805) than the whole market did (8,707,123); without it, visits to the other sites fell 18.9% on September 2026.

WorldVisits a month to AI face swap tool sites, worldwide

0125M250M375M500MNov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 26240M
Low 137MHigh 296MAverage 255M
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 11% below a year ago, and 19% below the December 2025 high. One site winning or losing a ranking can swing a single month a lot.

3How many people went looking

People typed a site’s name into Google about as often as in October 2025 (-1%). That is the loyalty number: nobody types a name by accident.

USSearches a month for the site names, United States

013M25M38M50MOct 25Dec 25Feb 26Apr 26Jun 26Sep 2631M
Low 12MHigh 31MAverage 26M
Hover, tap, or use the arrow keys to inspect a month

US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.

Miles explains

Name searches are the number I trust most. They are about level, and nobody types a site’s name by accident, so this shows more people coming back on purpose.

4Where the visitors live

About 10 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.

USShare of visits that come from the US (%)

02.557.510Nov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 269.7
Low 3.5High 9.7Average 6
Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Country

  • India
    Search visits a month
    38,131,937
    Share of the measured countries
    57.2%
  • Brazil
    Search visits a month
    14,499,311
    Share of the measured countries
    21.7%
  • Canada
    Search visits a month
    4,302,357
    Share of the measured countries
    6.4%
  • France
    Search visits a month
    3,998,684
    Share of the measured countries
    6%
  • Germany
    Search visits a month
    2,226,238
    Share of the measured countries
    3.3%
  • United Kingdom
    Search visits a month
    1,998,649
    Share of the measured countries
    3%
  • Australia
    Search visits a month
    1,551,805
    Share of the measured countries
    2.3%

Source: DataForSEO, October 2026.

Miles explains

The US is the biggest single market, but only about 10 in every 100 visits. India alone is 57.2% of the countries measured outside it.

5The most-visited sites

Canva gets the most visits, Canva is the name people search for most, and no tracked site ranks on Google for “ai face swap”. The five most-visited sites take 97% of all visits.

By worldwide search visits

By US brand-name searches

Miles explains

The five most-visited sites take 97% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.

6Who grew and who shrank

The fastest grower in a year was Magic Hour (+35%); the steepest fall was at Pica AI (-89%). Big swings are usually one site winning or losing one Google ranking.

Growing

  • Magic Hour
    A year ago
    1,480,396
    Now
    2,002,141
    Change
    +35%
  • DeepSwap
    A year ago
    78,524
    Now
    87,580
    Change
    +12%
  • Picsi.Ai
    A year ago
    32,502
    Now
    35,636
    Change
    +10%
  • HeyGen
    A year ago
    1,160,844
    Now
    1,167,717
    Change
    +1%

Declining

  • Pica AI
    A year ago
    1,607,687
    Now
    182,706
    Change
    -89%
  • Vidnoz
    A year ago
    2,878,802
    Now
    456,700
    Change
    -84%
  • Akool
    A year ago
    425,714
    Now
    89,397
    Change
    -79%
  • AI Ease
    A year ago
    692,506
    Now
    197,743
    Change
    -71%
  • Fotor
    A year ago
    10,893,235
    Now
    3,228,635
    Change
    -70%
  • YouCam Perfect
    A year ago
    3,065,928
    Now
    1,181,368
    Change
    -62%
  • Remaker AI
    A year ago
    7,212,078
    Now
    3,173,741
    Change
    -56%
  • Deepswapper
    A year ago
    81,056
    Now
    36,074
    Change
    -56%

Worldwide search visits, October 2026 against a year earlier; sites with at least 5,000 visits a year ago.

To cite this report: RankDude, “AI Face Swap Tool Industry Report, October 2026”, published 2 November 2026, https://rankdude.ai/statistics/ai-face-swap/industry-report. Figures are estimates from the sources named beside them.