AI design tool market, October 2026
Miles FosterOwner and tester, RankDude
The marketâ–Ľ Shrinking
- Visits, year on year, without Canva
- -10%
- Visits vs September 2026
- +5.5%
- Name searches vs October 2025
- -0.9%
Every month I measure Google visits to the 22 AI design tool sites I track, and how often people search for them by name. In October 2026 they got about 239 million visits, 4% fewer than a year ago but 6% more than in September 2026.
Below: who grew fastest (one site is up 347% in a year), where the visitors live and what comes next.
Data from DataForSEO, Tranco, Chrome UX Report, Ahrefs and SerpApi · not a ranking
AI design tool market: the key numbers for October 2026
Four numbers for October 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.
- The tracked sites got 238,631,607 visits from Google in October 2026, 4% fewer than a year ago and 6% more than in September 2026. Canva, which takes 92.8% of all the visits, accounts for most of the fall (81% of it). Without it, visits would be down 10.2% on a year ago instead of down 4.2%. Canva gained more visits in October 2026 (13,048,805) than the whole market did (12,341,168); without it, visits to the other sites fell 3.9% on September 2026.
- “ai design tools” gets about 1,900 US searches a month. People searched the site names 30,882,350 times in the US in September 2026, about as often as in October 2025.
- No tracked site ranks on Google for “ai design tools”. Canva is the most-visited site.
- 10.2% of visits came from the US (6.7% a year ago), then India, Brazil and Canada. The five most-visited sites took 99% of all visits.
1How many visits
In plain words: These sites got fewer visits from Google than a year ago (-4%), and October 2026 was a better month than September 2026 (+6%). Canva, which takes 92.8% of all the visits, accounts for most of the fall (81% of it). Without it, visits would be down 10.2% on a year ago instead of down 4.2%. Canva gained more visits in October 2026 (13,048,805) than the whole market did (12,341,168); without it, visits to the other sites fell 3.9% on September 2026.
- Visits, October 2026
- 238,631,607 (-4.2% on a year ago, +5.5% on September 2026)
- US visits
- 24,395,668 (+46.7% on a year ago)
- 24-month peak
- 277,418,933 in April 2026
WorldVisits a month to AI design tool sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 4% below a year ago, and 14% below the April 2026 high. One site winning or losing a ranking can swing a single month a lot.
2How many people went looking
People typed a site’s name into Google about as often as in October 2025 (-1%). That is the loyalty number, because nobody types a name by accident.
- Searches for "ai design tools"
- 1,900 a month in the US, 6,600 worldwide (12-month average)
- Name searches, September 2026
- 30,882,350 in the US (-0.9% since October 2025), 190,654,590 worldwide
USSearches a month for "ai design tools", United States
Source: Google Ads via DataForSEO.
USSearches a month for the site names, United States
Source: Google Ads via DataForSEO, to September 2026.
| Most searched by name, US | Searches a month |
|---|---|
 Canva | 30,400,000 |
 Figma | 368,000 |
 Kittl | 49,500 |
 Piktochart | 12,100 |
 BrandCrowd | 6,600 |
 Design.com | 6,600 |
 Relume | 6,600 |
 Sketch | 6,600 |
Most searched by name, US
- Canva
- Searches a month
- 30,400,000
- Figma
- Searches a month
- 368,000
- Kittl
- Searches a month
- 49,500
- Piktochart
- Searches a month
- 12,100
- BrandCrowd
- Searches a month
- 6,600
- Design.com
- Searches a month
- 6,600
- Relume
- Searches a month
- 6,600
- Sketch
- Searches a month
- 6,600
Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.
Rising next to the term on Google Trends: “figma”.
Miles explains
Name searches are the number I trust most. They are about level, and nobody types a site’s name by accident, so this shows more people coming back on purpose.
3Who is on Google's first page
No tracked site is on Google’s first page for “ai design tools”. Being on that page is the biggest single thing that decides how many visits a site gets.
Ordered by US Google position for “ai design tools”, then Tranco rank. A measured order, not a ranking.
| Site | Google US | Tranco | Move in 40 days | Search visits |
|---|---|---|---|---|
| Canva | – | 279 | ▼ 32 | 221,411,904 |
| Figma | – | 906 | ▼ 39 | 11,485,730 |
 Framer | – | 5,126 | ▲ 246 | 385,455 |
| Design.com | – | 13,901 | ▲ 2,317 | 2,199,394 |
| Sketch | – | 16,924 | ▼ 404 | 160,973 |
| Piktochart | – | 19,495 | ▼ 445 | 355,555 |
 Venngage | – | 24,761 | ▼ 679 | 678,576 |
| BrandCrowd | – | 26,815 | ▲ 975 | 478,295 |
 Recraft | – | 34,001 | ▲ 1,845 | 186,777 |
| Kittl | – | 44,210 | ▲ 5,664 | 355,943 |
 Uizard | – | 63,162 | ▼ 1,447 | 130,182 |
 UXPin | – | 71,662 | ▲ 366 | 26,221 |
 Designs.ai | – | 114,009 | ▼ 15,394 | 32,567 |
 Dzine | – | 116,968 | ▼ 1,282 | 89,804 |
 Playground | – | 159,008 | ▲ 10,707 | 7,638 |
Site
- Canva
- Google US
- –
- Tranco
- 279
- Move in 40 days
- â–Ľ 32
- Search visits
- 221,411,904
- Figma
- Google US
- –
- Tranco
- 906
- Move in 40 days
- â–Ľ 39
- Search visits
- 11,485,730
- Framer
- Google US
- –
- Tranco
- 5,126
- Move in 40 days
- â–˛ 246
- Search visits
- 385,455
- Design.com
- Google US
- –
- Tranco
- 13,901
- Move in 40 days
- â–˛ 2,317
- Search visits
- 2,199,394
- Sketch
- Google US
- –
- Tranco
- 16,924
- Move in 40 days
- â–Ľ 404
- Search visits
- 160,973
- Piktochart
- Google US
- –
- Tranco
- 19,495
- Move in 40 days
- â–Ľ 445
- Search visits
- 355,555
- Venngage
- Google US
- –
- Tranco
- 24,761
- Move in 40 days
- â–Ľ 679
- Search visits
- 678,576
- BrandCrowd
- Google US
- –
- Tranco
- 26,815
- Move in 40 days
- â–˛ 975
- Search visits
- 478,295
- Recraft
- Google US
- –
- Tranco
- 34,001
- Move in 40 days
- â–˛ 1,845
- Search visits
- 186,777
- Kittl
- Google US
- –
- Tranco
- 44,210
- Move in 40 days
- â–˛ 5,664
- Search visits
- 355,943
- Uizard
- Google US
- –
- Tranco
- 63,162
- Move in 40 days
- â–Ľ 1,447
- Search visits
- 130,182
- UXPin
- Google US
- –
- Tranco
- 71,662
- Move in 40 days
- â–˛ 366
- Search visits
- 26,221
- Designs.ai
- Google US
- –
- Tranco
- 114,009
- Move in 40 days
- â–Ľ 15,394
- Search visits
- 32,567
- Dzine
- Google US
- –
- Tranco
- 116,968
- Move in 40 days
- â–Ľ 1,282
- Search visits
- 89,804
- Playground
- Google US
- –
- Tranco
- 159,008
- Move in 40 days
- â–˛ 10,707
- Search visits
- 7,638
Source: DataForSEO (US Google positions) and Tranco, October 2026. First 15 of 22 sites shown.
Miles explains
No tracked site sits high on Google for “ai design tools”, so most visits here come from people who already know the names.
4Who grew, who faded
Biggest gain in October 2026: Relume (+33%); biggest loss: Playground (-90%). Year-on-year growers are on the demand page.
Biggest moves in October 2026
| Up this month | Sep 26 | Oct 26 | Change |
|---|---|---|---|
| Relume | 10,201 | 13,582 | +33.1% |
 Visily | 30,065 | 34,340 | +14.2% |
| Sketch | 146,980 | 160,973 | +9.5% |
| Canva | 208,363,099 | 221,411,904 | +6.3% |
 Magic Patterns | 6,401 | 6,609 | +3.2% |
Up this month
- Relume
- Sep 26
- 10,201
- Oct 26
- 13,582
- Change
- +33.1%
- Visily
- Sep 26
- 30,065
- Oct 26
- 34,340
- Change
- +14.2%
- Sketch
- Sep 26
- 146,980
- Oct 26
- 160,973
- Change
- +9.5%
- Canva
- Sep 26
- 208,363,099
- Oct 26
- 221,411,904
- Change
- +6.3%
- Magic Patterns
- Sep 26
- 6,401
- Oct 26
- 6,609
- Change
- +3.2%
| Down this month | Sep 26 | Oct 26 | Change |
|---|---|---|---|
| Playground | 78,099 | 7,638 | -90.2% |
| Recraft | 234,519 | 186,777 | -20.4% |
| Dzine | 108,326 | 89,804 | -17.1% |
 UX Pilot | 123,939 | 106,368 | -14.2% |
| Design.com | 2,545,381 | 2,199,394 | -13.6% |
 Zoviz | 96,950 | 87,009 | -10.3% |
Down this month
- Playground
- Sep 26
- 78,099
- Oct 26
- 7,638
- Change
- -90.2%
- Recraft
- Sep 26
- 234,519
- Oct 26
- 186,777
- Change
- -20.4%
- Dzine
- Sep 26
- 108,326
- Oct 26
- 89,804
- Change
- -17.1%
- UX Pilot
- Sep 26
- 123,939
- Oct 26
- 106,368
- Change
- -14.2%
- Design.com
- Sep 26
- 2,545,381
- Oct 26
- 2,199,394
- Change
- -13.6%
- Zoviz
- Sep 26
- 96,950
- Oct 26
- 87,009
- Change
- -10.3%
Brand demand, since October 2025
| Searched more | Oct 25 | Sep 26 | Change |
|---|---|---|---|
| Framer | 1,600 | 1,900 | +18.8% |
Searched more
- Framer
- Oct 25
- 1,600
- Sep 26
- 1,900
- Change
- +18.8%
| Searched less | Oct 25 | Sep 26 | Change |
|---|---|---|---|
| Uizard | 8,100 | 1,600 | -80.2% |
| UX Pilot | 4,400 | 1,000 | -77.3% |
| Visily | 2,900 | 880 | -69.7% |
 Pixelied | 1,000 | 320 | -68.0% |
| Dzine | 8,100 | 3,600 | -55.6% |
| BrandCrowd | 14,800 | 6,600 | -55.4% |
Searched less
- Uizard
- Oct 25
- 8,100
- Sep 26
- 1,600
- Change
- -80.2%
- UX Pilot
- Oct 25
- 4,400
- Sep 26
- 1,000
- Change
- -77.3%
- Visily
- Oct 25
- 2,900
- Sep 26
- 880
- Change
- -69.7%
- Pixelied
- Oct 25
- 1,000
- Sep 26
- 320
- Change
- -68.0%
- Dzine
- Oct 25
- 8,100
- Sep 26
- 3,600
- Change
- -55.6%
- BrandCrowd
- Oct 25
- 14,800
- Sep 26
- 6,600
- Change
- -55.4%
Source: Google Ads via DataForSEO.
5Where the visitors live
About 10 of every 100 visits come from the United States.
- US share of visits
- 10.2% (6.7% a year ago)
- Largest outside the US
- India, Brazil and Canada
- US share of "ai design tools" searches
- 29%
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 38,164,134 | 56.7% |
| Brazil | 14,864,216 | 22.1% |
| Canada | 4,398,573 | 6.5% |
| France | 3,975,160 | 5.9% |
| Germany | 2,177,969 | 3.2% |
| United Kingdom | 2,101,315 | 3.1% |
| Australia | 1,607,308 | 2.4% |
Country
- India
- Search visits a month
- 38,164,134
- Share of the measured countries
- 56.7%
- Brazil
- Search visits a month
- 14,864,216
- Share of the measured countries
- 22.1%
- Canada
- Search visits a month
- 4,398,573
- Share of the measured countries
- 6.5%
- France
- Search visits a month
- 3,975,160
- Share of the measured countries
- 5.9%
- Germany
- Search visits a month
- 2,177,969
- Share of the measured countries
- 3.2%
- United Kingdom
- Search visits a month
- 2,101,315
- Share of the measured countries
- 3.1%
- Australia
- Search visits a month
- 1,607,308
- Share of the measured countries
- 2.4%
Source: DataForSEO, October 2026.
Miles explains
The US is the single biggest market, but only about 10 in every 100 visits. India alone is 56.7% of the countries I measure outside it.
6Links and ratings
Other websites link to these sites more than a year ago (+511%).
The tracked sites had 850,474 referring domains between them in October 2026, +510.5% year on year. The average Domain Rating is 75. Canva has the strongest link profile at DR 93.
| By Domain Rating (Ahrefs) | DR |
|---|---|
| Canva | 93 |
| Figma | 92 |
| Framer | 91 |
| Sketch | 85 |
| Venngage | 84 |
| Design.com | 83 |
| Piktochart | 83 |
| BrandCrowd | 81 |
By Domain Rating (Ahrefs)
- Canva
- DR
- 93
- Figma
- DR
- 92
- Framer
- DR
- 91
- Sketch
- DR
- 85
- Venngage
- DR
- 84
- Design.com
- DR
- 83
- Piktochart
- DR
- 83
- BrandCrowd
- DR
- 81
| By referring domains | Domains |
|---|---|
| Canva | 514,421 |
| Figma | 108,313 |
| Framer | 43,828 |
| Piktochart | 31,122 |
| Venngage | 27,277 |
| BrandCrowd | 20,506 |
| Sketch | 17,300 |
| Design.com | 14,740 |
By referring domains
- Canva
- Domains
- 514,421
- Figma
- Domains
- 108,313
- Framer
- Domains
- 43,828
- Piktochart
- Domains
- 31,122
- Venngage
- Domains
- 27,277
- BrandCrowd
- Domains
- 20,506
- Sketch
- Domains
- 17,300
- Design.com
- Domains
- 14,740
Source: DataForSEO and Ahrefs, October 2026.