RankDude
Updated 11/01/2026 · next update 12/01/2026

AI Design Tools Industry Report, October 2026

Miles FosterOwner and tester, RankDude

The market▼ Shrinking

Visits, year on year, without Canva
-10%
Visits, last six months
-14%
Name searches vs October 2025
-0.9%

Every key number on the AI design tool market for October 2026, dated and sourced, so you can quote it. The 22 sites I measure got about 239 million visits from Google, 4% fewer than a year ago, and the five most-visited sites took 99% of them.

Below: every figure in one table, the most-visited sites, who grew and who shrank and what I expect for November 2026.

Published 1 November 2026. Data from DataForSEO, Tranco and Ahrefs · free to quote with a link · not a ranking

AI design tool industry report: the key numbers for October 2026

Four numbers for October 2026. Visits mean visits from Google search to the 22 tracked sites. Tap one for the detail below.

1Every figure in one table

Measure

  • Search visits a month, all tracked sites, worldwide
    Value
    238,631,607
    Period and basis
    October 2026; -4.2% year on year, +5.5% month on month
  • Search visits a month, United States
    Value
    24,395,668
    Period and basis
    October 2026; +46.7% year on year
  • US share of worldwide search visits
    Value
    10.2%
    Period and basis
    October 2026
  • Brand-name searches a month, US, all counted brands
    Value
    30,882,350
    Period and basis
    September 2026; -0.9% against October 2025
  • Brand-name searches a month, worldwide
    Value
    190,654,590
    Period and basis
    September 2026; -18.4% against October 2025
  • Searches a month for “ai design tools”, US
    Value
    1,900
    Period and basis
    Google Ads, 12-month average
  • Searches a month for “ai design tools”, worldwide
    Value
    6,600
    Period and basis
    Google Ads, 12-month average
  • Referring domains, all tracked sites
    Value
    850,474
    Period and basis
    October 2026; +510.5% year on year
  • Share of worldwide visits held by the five most-visited sites
    Value
    99%
    Period and basis
    October 2026
  • Share held by the ten most-visited sites
    Value
    99.7%
    Period and basis
    October 2026
  • Tracked sites on Google's first page for “ai design tools”, US
    Value
    0
    Period and basis
    October 2026; positions 1 to 10
  • Tracked sites ranking anywhere for “ai design tools”, US
    Value
    0
    Period and basis
    October 2026; any position checked

2How many people visited

In plain words: These sites got fewer visits from Google than a year ago (-4%), and October 2026 was a better month than September 2026 (+6%). Canva, which takes 92.8% of all the visits, accounts for most of the fall (81% of it). Without it, visits would be down 10.2% on a year ago instead of down 4.2%. Canva gained more visits in October 2026 (13,048,805) than the whole market did (12,341,168); without it, visits to the other sites fell 3.9% on September 2026.

WorldVisits a month to AI design tool sites, worldwide

0125M250M375M500MNov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 26239M
Low 130MHigh 277MAverage 241M
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 4% below a year ago, and 14% below the April 2026 high. One site winning or losing a ranking can swing a single month a lot.

3How many people went looking

People typed a site’s name into Google about as often as in October 2025 (-1%). That is the loyalty number: nobody types a name by accident.

USSearches a month for the site names, United States

013M25M38M50MOct 25Dec 25Feb 26Apr 26Jun 26Sep 2631M
Low 12MHigh 31MAverage 26M
Hover, tap, or use the arrow keys to inspect a month

US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.

Miles explains

Name searches are the number I trust most. They are about level, and nobody types a site’s name by accident, so this shows more people coming back on purpose.

4Where the visitors live

About 10 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.

USShare of visits that come from the US (%)

05101520Nov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 2610.2
Low 4.2High 10.2Average 7
Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Country

  • India
    Search visits a month
    38,164,134
    Share of the measured countries
    56.7%
  • Brazil
    Search visits a month
    14,864,216
    Share of the measured countries
    22.1%
  • Canada
    Search visits a month
    4,398,573
    Share of the measured countries
    6.5%
  • France
    Search visits a month
    3,975,160
    Share of the measured countries
    5.9%
  • Germany
    Search visits a month
    2,177,969
    Share of the measured countries
    3.2%
  • United Kingdom
    Search visits a month
    2,101,315
    Share of the measured countries
    3.1%
  • Australia
    Search visits a month
    1,607,308
    Share of the measured countries
    2.4%

Source: DataForSEO, October 2026.

Miles explains

The US is the biggest single market, but only about 10 in every 100 visits. India alone is 56.7% of the countries measured outside it.

5The most-visited sites

Canva gets the most visits, Canva is the name people search for most, and no tracked site ranks on Google for “ai design tools”. The five most-visited sites take 99% of all visits.

By worldwide search visits

  • Canva
    Visits a month
    221,411,904
  • Figma
    Visits a month
    11,485,730
  • Design.com
    Visits a month
    2,199,394
  • Venngage
    Visits a month
    678,576
  • BrandCrowd
    Visits a month
    478,295
  • Pixelied
    Visits a month
    394,174
  • Framer
    Visits a month
    385,455
  • Kittl
    Visits a month
    355,943
  • Piktochart
    Visits a month
    355,555
  • Recraft
    Visits a month
    186,777

By US brand-name searches

  • Canva
    Searches a month
    30,400,000
  • Figma
    Searches a month
    368,000
  • Kittl
    Searches a month
    49,500
  • Piktochart
    Searches a month
    12,100
  • BrandCrowd
    Searches a month
    6,600
  • Design.com
    Searches a month
    6,600
  • Relume
    Searches a month
    6,600
  • Sketch
    Searches a month
    6,600
  • Venngage
    Searches a month
    5,400
  • Recraft
    Searches a month
    4,400

Miles explains

The five most-visited sites take 99% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.

6Who grew and who shrank

The fastest grower in a year was UX Pilot (+347%); the steepest fall was at Playground (-99%). Big swings are usually one site winning or losing one Google ranking.

Growing

  • UX Pilot
    A year ago
    23,788
    Now
    106,368
    Change
    +347%
  • Figma
    A year ago
    8,314,036
    Now
    11,485,730
    Change
    +38%
  • Design.com
    A year ago
    1,890,221
    Now
    2,199,394
    Change
    +16%

Declining

  • Playground
    A year ago
    946,707
    Now
    7,638
    Change
    -99%
  • Designs.ai
    A year ago
    534,184
    Now
    32,567
    Change
    -94%
  • Piktochart
    A year ago
    1,400,863
    Now
    355,555
    Change
    -75%
  • Kittl
    A year ago
    986,332
    Now
    355,943
    Change
    -64%
  • BrandCrowd
    A year ago
    1,282,995
    Now
    478,295
    Change
    -63%
  • Sivi
    A year ago
    10,203
    Now
    4,511
    Change
    -56%
  • Uizard
    A year ago
    287,334
    Now
    130,182
    Change
    -55%
  • Dzine
    A year ago
    192,820
    Now
    89,804
    Change
    -53%

Worldwide search visits, October 2026 against a year earlier; sites with at least 5,000 visits a year ago.

To cite this report: RankDude, “AI Design Tools Industry Report, October 2026”, published 1 November 2026, https://rankdude.ai/statistics/ai-design-tools/industry-report. Figures are estimates from the sources named beside them.

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