AI assistants search trends
Miles FosterOwner and tester, RankDude
Search interest▼ Fallingand 75% below its May 2026 peak
- Google Trends, year on year
- -62%
- US searches vs October 2025
- -75%
- From the five-year peak
- -75%
This page follows one Google search, “ai assistants”, over five years. Interest is 62% lower than a year ago, 75% below its peak in May 2026.
Below: the five-year chart, searches month by month, country by country and the searches people make around it.
Google Trends via DataForSEO (pulled 2 November 2026); search volume and visits via DataForSEO · not a ranking
AI assistants search trends: the key numbers for October 2026
The numbers that sum up searches for “ai assistants”. Tap one for the detail below.
Interest in “ai assistants” is down 62% on a year ago: 24 out of 100 on Google Trends in October 2026, against 63 a year earlier. The five-year peak was 96, in May 2026.
People search for it about 1,000,000 times a month worldwide, 301,000 of them in the US (30%). In September 2026, US searches were 74,000, 75% fewer than in October 2025.
8.1% of visits to the tracked AI assistants sites come from the US, up from 5.3% a year ago. India, Germany and Canada come next.
Five years of interest, worldwide and in the US
WorldGoogle Trends interest, worldwide (0–100)
Source: Google Trends, 100 = peak week.
USGoogle Trends interest, United States (0–100)
United States only, same scale.
Miles explains
Here’s how I read these two lines. They don’t show how many people search, only when interest rose and fell. Worldwide, it peaked in May 2026 and sits at 24 now, lower than a year ago. In the US it’s lower than a year ago, and the Google Ads numbers below tell the same story. When you see a sharp spike, think news story, not new customers. The baseline between the spikes is the demand I actually care about.
What the term is worth, month by month
USSearches a month for "ai assistants", United States
Source: Google Ads via DataForSEO.
WorldSearches a month for "ai assistants", worldwide
Worldwide, same source.
Miles explains
This is the number I’d plan with: September 2026 had 74,000 US searches, 75% fewer than in October 2025. Google Ads rounds these figures into steps, so a small move from one month to the next usually means nothing.
The US against 9 other countries
Searches a month for “ai assistants” in each country with a Google Ads figure, twelve-month average; countries with none are left out. The United States is 30.1% of the worldwide figure; the next 3 countries together are 45.6%.
- India368,000
- United States301,000
- Philippines60,500
- Canada27,100
- Australia27,100
- United Kingdom6,600
- Germany1,600
- Netherlands1,600
- France590
- Brazil590
Miles explains
The top five countries are India, United States, Philippines, Canada and Australia. Worldwide, people search for it about 3.3 times as often as in the US alone, so roughly 69.9% of the searches happen outside the US.
The searches around the term
| Search | US / month | Worldwide / month | US share |
|---|
Search
Source: Google Ads, 12-month averages. A dash means no volume reported.
Where the visitors to the tracked sites come from
USShare of visits that come from the US (%)
US share of worldwide search visits to all tracked sites, month by month, DataForSEO estimates.
WorldVisits a month from outside the US
Visits from outside the US a month, all tracked sites.
- India79.6%175,692,105
- Germany7.9%17,426,653
- Canada6.4%14,131,958
- United Kingdom1.9%4,223,563
- Brazil1.8%4,001,456
- France1.3%2,900,261
- Australia1%2,230,646
Source: DataForSEO, October 2026.