AI assistants market, October 2026
Miles FosterOwner and tester, RankDude
The market▲ Growing
- Visits, year on year, without ChatGPT
- +39%
- Visits vs September 2026
- +3.3%
- Name searches vs October 2025
- +3.9%
Every month I measure Google visits to the 139 AI assistants sites I track, and how often people search for them by name. In October 2026 they got about 1.1 billion visits, 218% more than a year ago and 3% more than in September 2026.
Below: who grew fastest (one site is up 877% in a year), where the visitors live and what comes next.
Data from DataForSEO, Tranco, Chrome UX Report and Ahrefs · not a ranking
AI assistants market: the key numbers for October 2026
Four numbers for October 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.
- The tracked sites got 1,091,789,008 visits from Google in October 2026, 218% more than a year ago and 3% more than in September 2026. ChatGPT, which takes 84.1% of all the visits, accounts for most of the rise (94% of it). Without it, visits would be up 38.5% on a year ago instead of up 217.6%.
- “ai assistants” gets about 301,000 US searches a month. People searched the site names 137,812,120 times in the US in September 2026, 4% more often than in October 2025.
- No tracked site ranks on Google for “ai assistants”. ChatGPT is the most-visited site.
- 8.1% of visits came from the US (5.3% a year ago), then India, Germany and Canada. The five most-visited sites took 95.7% of all visits.
1How many visits
In plain words: These sites got more visits from Google than a year ago (+218%), and October 2026 was a better month than September 2026 (+3%). ChatGPT, which takes 84.1% of all the visits, accounts for most of the rise (94% of it). Without it, visits would be up 38.5% on a year ago instead of up 217.6%.
- Visits, October 2026
- 1,091,789,008 (+217.6% on a year ago, +3.3% on September 2026)
- US visits
- 88,894,691 (+387.1% on a year ago)
- 24-month peak
- this month, 1,091,789,008
WorldVisits a month to AI assistants sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 218% above a year ago, and this is the highest month in two years. One site winning or losing a ranking can swing a single month a lot.
2How many people went looking
People typed a site’s name into Google 4% more often than in October 2025 (+4%). That is the loyalty number, because nobody types a name by accident.
- Searches for "ai assistants"
- 301,000 a month in the US, 1,000,000 worldwide (12-month average)
- Name searches, September 2026
- 137,812,120 in the US (+3.9% since October 2025), 1,492,052,060 worldwide
USSearches a month for "ai assistants", United States
Source: Google Ads via DataForSEO.
USSearches a month for the site names, United States
Source: Google Ads via DataForSEO, to September 2026.
| Most searched by name, US | Searches a month |
|---|---|
| 124,000,000 | |
| 9,140,000 | |
| 1,220,000 | |
| 1,000,000 | |
| 450,000 | |
| 368,000 | |
| 301,000 | |
| 246,000 |
Most searched by name, US
- Searches a month
- 124,000,000
- Searches a month
- 9,140,000
- Searches a month
- 1,220,000
- Searches a month
- 1,000,000
- Searches a month
- 450,000
- Searches a month
- 368,000
- Searches a month
- 301,000
- Searches a month
- 246,000
Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.
Miles explains
Name searches are the number I trust most. They are up 4%, and nobody types a site’s name by accident, so this shows more people coming back on purpose.
3Who is on Google's first page
No tracked site is on Google’s first page for “ai assistants”. Being on that page is the biggest single thing that decides how many visits a site gets.
Ordered by US Google position for “ai assistants”, then Tranco rank. A measured order, not a ranking.
| Site | Google US | Tranco | Move in 40 days | Search visits |
|---|---|---|---|---|
| – | 112 | ▼ 37 | 918,686,520 | |
| – | 271 | ▲ 151 | 7,375,610 | |
| – | 341 | ▲ 31 | 6,417,579 | |
| – | 413 | ▼ 30 | 546,167 | |
| – | 417 | ▲ 21 | 28,705,332 | |
| – | 423 | ▲ 62 | 58,192,976 | |
| – | 728 | ▼ 43 | 12,248,263 | |
| – | 1,054 | ▲ 219 | 11,770,421 | |
| – | 1,215 | ▲ 587 | 67,291 | |
| – | 1,793 | ▲ 1 | 279,140 | |
| – | 4,609 | ▼ 198 | 2,020,656 | |
| – | 4,778 | ▲ 71 | 174,699 | |
| – | 5,463 | ▲ 1,746 | 37,457 | |
| – | 6,123 | ▲ 4,619 | 4,014,574 | |
| – | 6,467 | ▲ 988 | 490,047 |
Site
- Google US
- –
- Tranco
- 112
- Move in 40 days
- ▼ 37
- Search visits
- 918,686,520
- Google US
- –
- Tranco
- 271
- Move in 40 days
- ▲ 151
- Search visits
- 7,375,610
- Google US
- –
- Tranco
- 341
- Move in 40 days
- ▲ 31
- Search visits
- 6,417,579
- Google US
- –
- Tranco
- 413
- Move in 40 days
- ▼ 30
- Search visits
- 546,167
- Google US
- –
- Tranco
- 417
- Move in 40 days
- ▲ 21
- Search visits
- 28,705,332
- Google US
- –
- Tranco
- 423
- Move in 40 days
- ▲ 62
- Search visits
- 58,192,976
- Google US
- –
- Tranco
- 728
- Move in 40 days
- ▼ 43
- Search visits
- 12,248,263
- Google US
- –
- Tranco
- 1,054
- Move in 40 days
- ▲ 219
- Search visits
- 11,770,421
- Google US
- –
- Tranco
- 1,215
- Move in 40 days
- ▲ 587
- Search visits
- 67,291
- Google US
- –
- Tranco
- 1,793
- Move in 40 days
- ▲ 1
- Search visits
- 279,140
- Google US
- –
- Tranco
- 4,609
- Move in 40 days
- ▼ 198
- Search visits
- 2,020,656
- Google US
- –
- Tranco
- 4,778
- Move in 40 days
- ▲ 71
- Search visits
- 174,699
- Google US
- –
- Tranco
- 5,463
- Move in 40 days
- ▲ 1,746
- Search visits
- 37,457
- Google US
- –
- Tranco
- 6,123
- Move in 40 days
- ▲ 4,619
- Search visits
- 4,014,574
- Google US
- –
- Tranco
- 6,467
- Move in 40 days
- ▲ 988
- Search visits
- 490,047
Source: DataForSEO (US Google positions) and Tranco, October 2026. First 15 of 139 sites shown.
Miles explains
No tracked site sits high on Google for “ai assistants”, so most visits here come from people who already know the names.
4Who grew, who faded
Biggest gain in October 2026: Humantic AI (+80%); biggest loss: Botpress (-49%). Year-on-year growers are on the demand page.
Biggest moves in October 2026
| Up this month | Sep 26 | Oct 26 | Change |
|---|---|---|---|
| 8,839 | 15,868 | +79.5% | |
| 12,573 | 21,014 | +67.1% | |
| 199,148 | 281,577 | +41.4% | |
| 193,069 | 269,299 | +39.5% | |
| 16,979 | 23,662 | +39.4% | |
| 19,046 | 26,074 | +36.9% |
Up this month
- Sep 26
- 8,839
- Oct 26
- 15,868
- Change
- +79.5%
- Sep 26
- 12,573
- Oct 26
- 21,014
- Change
- +67.1%
- Sep 26
- 199,148
- Oct 26
- 281,577
- Change
- +41.4%
- Sep 26
- 193,069
- Oct 26
- 269,299
- Change
- +39.5%
- Sep 26
- 16,979
- Oct 26
- 23,662
- Change
- +39.4%
- Sep 26
- 19,046
- Oct 26
- 26,074
- Change
- +36.9%
Brand demand, since October 2025
| Searched more | Oct 25 | Sep 26 | Change |
|---|---|---|---|
| 1,220,000 | 9,140,000 | +649.2% | |
| 1,300 | 3,600 | +176.9% | |
| 74,000 | 201,000 | +171.6% | |
| 2,400 | 4,400 | +83.3% | |
| 90,500 | 165,000 | +82.3% | |
| 1,900 | 2,900 | +52.6% |
Searched more
- Oct 25
- 1,220,000
- Sep 26
- 9,140,000
- Change
- +649.2%
- Oct 25
- 1,300
- Sep 26
- 3,600
- Change
- +176.9%
- Oct 25
- 74,000
- Sep 26
- 201,000
- Change
- +171.6%
- Oct 25
- 2,400
- Sep 26
- 4,400
- Change
- +83.3%
- Oct 25
- 90,500
- Sep 26
- 165,000
- Change
- +82.3%
- Oct 25
- 1,900
- Sep 26
- 2,900
- Change
- +52.6%
| Searched less | Oct 25 | Sep 26 | Change |
|---|---|---|---|
| 1,000 | 140 | -86.0% | |
| 2,400 | 590 | -75.4% | |
| 6,600 | 1,900 | -71.2% | |
| 1,500,000 | 450,000 | -70.0% | |
| 1,300 | 390 | -70.0% | |
| 1,000 | 320 | -68.0% |
Searched less
- Oct 25
- 1,000
- Sep 26
- 140
- Change
- -86.0%
- Oct 25
- 2,400
- Sep 26
- 590
- Change
- -75.4%
- Oct 25
- 6,600
- Sep 26
- 1,900
- Change
- -71.2%
- Oct 25
- 1,500,000
- Sep 26
- 450,000
- Change
- -70.0%
- Oct 25
- 1,300
- Sep 26
- 390
- Change
- -70.0%
- Oct 25
- 1,000
- Sep 26
- 320
- Change
- -68.0%
Source: Google Ads via DataForSEO.
5Where the visitors live
About 8 of every 100 visits come from the United States.
- US share of visits
- 8.1% (5.3% a year ago)
- Largest outside the US
- India, Germany and Canada
- US share of "ai assistants" searches
- 30%
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 175,692,105 | 79.6% |
| Germany | 17,426,653 | 7.9% |
| Canada | 14,131,958 | 6.4% |
| United Kingdom | 4,223,563 | 1.9% |
| Brazil | 4,001,456 | 1.8% |
| France | 2,900,261 | 1.3% |
| Australia | 2,230,646 | 1% |
Country
- India
- Search visits a month
- 175,692,105
- Share of the measured countries
- 79.6%
- Germany
- Search visits a month
- 17,426,653
- Share of the measured countries
- 7.9%
- Canada
- Search visits a month
- 14,131,958
- Share of the measured countries
- 6.4%
- United Kingdom
- Search visits a month
- 4,223,563
- Share of the measured countries
- 1.9%
- Brazil
- Search visits a month
- 4,001,456
- Share of the measured countries
- 1.8%
- France
- Search visits a month
- 2,900,261
- Share of the measured countries
- 1.3%
- Australia
- Search visits a month
- 2,230,646
- Share of the measured countries
- 1%
Source: DataForSEO, October 2026.
Miles explains
The US is the single biggest market, but only about 8 in every 100 visits. India alone is 79.6% of the countries I measure outside it.
