Updated 11/02/2026 · next update 12/01/2026

AI accounting tool market, October 2026

Miles FosterOwner and tester, RankDude

The market▼ Shrinking

Visits, year on year, without QuickBooks Online: -17%
Visits vs September 2026: -15%
Name searches vs October 2025: -15%

Every month I measure Google visits to the 38 AI accounting tool sites I track, and how often people search for them by name. In October 2026 they got about 16 million visits, 22% fewer than a year ago and 15% fewer than in September 2026.

Below: who grew fastest (one site is up 156% in a year), who sits highest on Google, where the visitors live and what comes next.

Data from DataForSEO, Tranco, Chrome UX Report and Ahrefs · not a ranking

AI accounting tool market: the key numbers for October 2026

Four numbers for October 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.

Visits from Google16Mvisits-22% vs a year ago
Name searches, US5.4Msearches-15% vs October 2025
Top five sites95%of visitsQuickBooks Online is the most visited
Expected in November16Mvisitslikely 14M to 18M

The tracked sites got 15,628,876 visits from Google in October 2026, 22% fewer than a year ago and 15% fewer than in September 2026. QuickBooks Online, which takes 61.3% of all the visits, fell in line with the market (-25% on a year ago). QuickBooks Online made most of the move in October 2026: it lost 2,421,006 of the market's 2,729,266 visits; without it, visits to the other sites fell 4.9% on September 2026.
“ai accounting” gets about 6,600 US searches a month. People searched the site names 5,389,280 times in the US in September 2026, 15% less often than in October 2025.
2 tracked sites are on Google’s first page for “ai accounting”; the highest is Digits at position 1. QuickBooks Online is the most-visited site.
36.3% of visits came from the US (46% a year ago), then India, United Kingdom and Australia. The five most-visited sites took 95% of all visits.

1How many visits

In plain words: These sites got fewer visits from Google than a year ago (-22%), and October 2026 was a weaker month than September 2026 (-15%). QuickBooks Online, which takes 61.3% of all the visits, fell in line with the market (-25% on a year ago). QuickBooks Online made most of the move in October 2026: it lost 2,421,006 of the market's 2,729,266 visits; without it, visits to the other sites fell 4.9% on September 2026.

Visits, October 2026: 15,628,876 (-21.7% on a year ago, -14.9% on September 2026)
US visits: 5,669,464 (-38.2% on a year ago)
24-month peak: 31,198,149 in December 2024

WorldVisits a month to AI accounting tool sites, worldwide

Low 12MHigh 31MAverage 21M

Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 22% below a year ago, and 50% below the December 2024 high. One site winning or losing a ranking can swing a single month a lot.

2How many people went looking

People typed a site’s name into Google 15% less often than in October 2025 (-15%). That is the loyalty number, because nobody types a name by accident.

Searches for "ai accounting": 6,600 a month in the US, 22,200 worldwide (12-month average)
Name searches, September 2026: 5,389,280 in the US (-14.7% since October 2025), 9,455,930 worldwide

USSearches a month for "ai accounting", United States

Low 5.4KHigh 9.9KAverage 6.8K

Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO.

USSearches a month for the site names, United States

Low 1.3MHigh 8.8MAverage 3.7M

Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO, to September 2026.

Most searched brand names, US, ordered by searches a month
Most searched by name, US	Searches a month
BILL	4,090,000
QuickBooks Online	1,000,000
Xero	90,500
Digits	40,500
FreshBooks	33,100
Basis	27,100
Tipalti	18,100
Zeni	18,100

Most searched by name, US

BILL
Searches a month
4,090,000
QuickBooks Online
Searches a month
1,000,000
Xero
Searches a month
90,500
Digits
Searches a month
40,500
FreshBooks
Searches a month
33,100
Basis
Searches a month
27,100
Tipalti
Searches a month
18,100
Zeni
Searches a month
18,100

Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.

Miles explains

Name searches are the number I trust most. They are down 15%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.

3Who is on Google's first page

2 tracked sites are on Google’s first page for “ai accounting”, and Digits holds the first position. Being on that page is the biggest single thing that decides how many visits a site gets.

Ordered by US Google position for “ai accounting”, then Tranco rank. A measured order, not a ranking.

Google US positions for ai accounting, the first 15 of 38 tracked sites
Site	Google US	Tranco	Move in 41 days	Search visits
Digits	1	78,450	▲ 2,219	20,115
DataSnipper	3	132,597	▼ 6,351	22,280
Truewind	12	1,290,397	▲ 151,035	673
QuickBooks Online	–	115	▲ 25	9,584,309
CoCounsel	–	2,636	▲ 34	1,540,744
NetSuite Accounting	–	3,303	▲ 441	1,561,864
Xero	–	3,472	▼ 247	1,747,544
BILL	–	6,875	▼ 1,227	418,291
BlackLine	–	12,107	▼ 3,512	18,289
FreshBooks	–	16,457	▼ 221	162,474
Billtrust	–	39,897	▲ 5,931	21,725
Dext	–	43,113	▲ 4,191	72,273
HighRadius	–	45,283	▲ 5,892	195,156
Tipalti	–	56,737	▲ 6,173	106,222
Medius	–	130,966	▲ 46,335	24,342

Site

Digits
Google US
1
Tranco
78,450
Move in 41 days
▲ 2,219
Search visits
20,115
DataSnipper
Google US
3
Tranco
132,597
Move in 41 days
▼ 6,351
Search visits
22,280
Truewind
Google US
12
Tranco
1,290,397
Move in 41 days
▲ 151,035
Search visits
673
QuickBooks Online
Google US
–
Tranco
115
Move in 41 days
▲ 25
Search visits
9,584,309
CoCounsel
Google US
–
Tranco
2,636
Move in 41 days
▲ 34
Search visits
1,540,744
NetSuite Accounting
Google US
–
Tranco
3,303
Move in 41 days
▲ 441
Search visits
1,561,864
Xero
Google US
–
Tranco
3,472
Move in 41 days
▼ 247
Search visits
1,747,544
BILL
Google US
–
Tranco
6,875
Move in 41 days
▼ 1,227
Search visits
418,291
BlackLine
Google US
–
Tranco
12,107
Move in 41 days
▼ 3,512
Search visits
18,289
FreshBooks
Google US
–
Tranco
16,457
Move in 41 days
▼ 221
Search visits
162,474
Billtrust
Google US
–
Tranco
39,897
Move in 41 days
▲ 5,931
Search visits
21,725
Dext
Google US
–
Tranco
43,113
Move in 41 days
▲ 4,191
Search visits
72,273
HighRadius
Google US
–
Tranco
45,283
Move in 41 days
▲ 5,892
Search visits
195,156
Tipalti
Google US
–
Tranco
56,737
Move in 41 days
▲ 6,173
Search visits
106,222
Medius
Google US
–
Tranco
130,966
Move in 41 days
▲ 46,335
Search visits
24,342

Source: DataForSEO (US Google positions) and Tranco, October 2026. First 15 of 38 sites shown.

Miles explains

No tracked site sits high on Google for “ai accounting”, so most visits here come from people who already know the names.

4Who grew, who faded

Biggest gain in October 2026: AutoEntry (+17%); biggest loss: Zeni (-34%). Year-on-year growers are on the demand page.

Biggest moves in October 2026

Biggest monthly gains
Up this month	Sep 26	Oct 26	Change
AutoEntry	15,116	17,728	+17.3%
HighRadius	177,218	195,156	+10.1%
Tipalti	102,912	106,222	+3.2%
NetSuite Accounting	1,522,199	1,561,864	+2.6%
Billtrust	21,251	21,725	+2.2%
Numeric	22,759	23,098	+1.5%

Up this month

AutoEntry
Sep 26
15,116
Oct 26
17,728
Change
+17.3%
HighRadius
Sep 26
177,218
Oct 26
195,156
Change
+10.1%
Tipalti
Sep 26
102,912
Oct 26
106,222
Change
+3.2%
NetSuite Accounting
Sep 26
1,522,199
Oct 26
1,561,864
Change
+2.6%
Billtrust
Sep 26
21,251
Oct 26
21,725
Change
+2.2%
Numeric
Sep 26
22,759
Oct 26
23,098
Change
+1.5%

Biggest monthly losses
Down this month	Sep 26	Oct 26	Change
Zeni	7,935	5,272	-33.6%
QuickBooks Online	12,005,315	9,584,309	-20.2%
Xero	2,072,246	1,747,544	-15.7%
BILL	461,723	418,291	-9.4%
FloQast	23,642	21,435	-9.3%
Medius	26,388	24,342	-7.8%

Down this month

Zeni
Sep 26
7,935
Oct 26
5,272
Change
-33.6%
QuickBooks Online
Sep 26
12,005,315
Oct 26
9,584,309
Change
-20.2%
Xero
Sep 26
2,072,246
Oct 26
1,747,544
Change
-15.7%
BILL
Sep 26
461,723
Oct 26
418,291
Change
-9.4%
FloQast
Sep 26
23,642
Oct 26
21,435
Change
-9.3%
Medius
Sep 26
26,388
Oct 26
24,342
Change
-7.8%

Brand demand, since October 2025

Brand names searched more
Searched more	Oct 25	Sep 26	Change
CoCounsel	6,600	12,100	+83.3%
Rillet	8,100	14,800	+82.7%
Zeni	14,800	18,100	+22.3%

Searched more

CoCounsel
Oct 25
6,600
Sep 26
12,100
Change
+83.3%
Rillet
Oct 25
8,100
Sep 26
14,800
Change
+82.7%
Zeni
Oct 25
14,800
Sep 26
18,100
Change
+22.3%

Brand names searched less
Searched less	Oct 25	Sep 26	Change
Trullion	2,400	1,000	-58.3%
Datarails	8,100	5,400	-33.3%
FreshBooks	49,500	33,100	-33.1%
MindBridge	1,300	880	-32.3%
Truewind	1,300	880	-32.3%
Netgain	2,400	1,900	-20.8%

Searched less

Trullion
Oct 25
2,400
Sep 26
1,000
Change
-58.3%
Datarails
Oct 25
8,100
Sep 26
5,400
Change
-33.3%
FreshBooks
Oct 25
49,500
Sep 26
33,100
Change
-33.1%
MindBridge
Oct 25
1,300
Sep 26
880
Change
-32.3%
Truewind
Oct 25
1,300
Sep 26
880
Change
-32.3%
Netgain
Oct 25
2,400
Sep 26
1,900
Change
-20.8%

Source: Google Ads via DataForSEO.

5Where the visitors live

About 36 of every 100 visits come from the United States.

US share of visits: 36.3% (46% a year ago)
Largest outside the US: India, United Kingdom and Australia
US share of "ai accounting" searches: 30%

USShare of visits that come from the US (%)

Low 28.8High 50.2Average 45

Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Visits by country, the ten largest outside the US
Country	Search visits a month	Share of the measured countries
India	1,045,479	27.8%
United Kingdom	999,721	26.6%
Australia	900,528	23.9%
Canada	712,795	19%
France	51,252	1.4%
Brazil	27,954	0.7%
Germany	22,620	0.6%

Country

India
Search visits a month
1,045,479
Share of the measured countries
27.8%
United Kingdom
Search visits a month
999,721
Share of the measured countries
26.6%
Australia
Search visits a month
900,528
Share of the measured countries
23.9%
Canada
Search visits a month
712,795
Share of the measured countries
19%
France
Search visits a month
51,252
Share of the measured countries
1.4%
Brazil
Search visits a month
27,954
Share of the measured countries
0.7%
Germany
Search visits a month
22,620
Share of the measured countries
0.6%

Source: DataForSEO, October 2026.

Miles explains

The US is the single biggest market, but only about 36 in every 100 visits. India alone is 27.8% of the countries I measure outside it.

6Links and ratings

The tracked sites had 508,321 referring domains between them in October 2026 (31 of the 38 sites measured); this is the first reading, so there is no year-on-year figure yet. The average Domain Rating is 63. QuickBooks Online has the strongest link profile at DR 92.

Strongest link profiles by Domain Rating
By Domain Rating (Ahrefs)	DR
QuickBooks Online	92
CoCounsel	90
Xero	90
NetSuite Accounting	88
FreshBooks	86
BILL	81
Digits	78
Tipalti	78

By Domain Rating (Ahrefs)

QuickBooks Online
DR
92
CoCounsel
DR
90
Xero
DR
90
NetSuite Accounting
DR
88
FreshBooks
DR
86
BILL
DR
81
Digits
DR
78
Tipalti
DR
78

Most referring domains
By referring domains	Domains
QuickBooks Online	221,741
CoCounsel	99,271
Xero	55,182
NetSuite Accounting	40,104
FreshBooks	32,324
BILL	11,936
Tipalti	8,253
Digits	6,056

By referring domains

QuickBooks Online
Domains
221,741
CoCounsel
Domains
99,271
Xero
Domains
55,182
NetSuite Accounting
Domains
40,104
FreshBooks
Domains
32,324
BILL
Domains
11,936
Tipalti
Domains
8,253
Digits
Domains
6,056

Source: DataForSEO and Ahrefs, October 2026.