Deployment platform industry report: the key numbers for September 2026
Four numbers for September 2026. Visits mean visits from Google search to the 43 tracked sites. Tap one for the detail below.
1Every figure in one table
| Measure | Value | Period and basis |
|---|---|---|
| Search visits a month, all tracked sites, worldwide | 2,671,923 | September 2026; -8.6% year on year, -14.1% month on month |
| Search visits a month, United States | 282,964 | September 2026; -7.6% year on year |
| US share of worldwide search visits | 10.6% | September 2026 |
| Brand-name searches a month, US, all counted brands | 533,120 | September 2026; +92.9% year on year |
| Brand-name searches a month, worldwide | 5,877,290 | September 2026; +118.3% year on year |
| Searches a month for “deployment platforms”, US | 70 | Google Ads, 12-month average |
| Searches a month for “deployment platforms”, worldwide | 390 | Google Ads, 12-month average |
| Referring domains, all tracked sites | 261,615 | September 2026; first reading, no year-on-year figure yet |
| Share of worldwide visits held by the five most-visited sites | 86.9% | September 2026 |
| Share held by the ten most-visited sites | 94.6% | September 2026 |
| Tracked sites on Google's first page for “deployment platforms”, US | 0 | September 2026; positions 1 to 10 |
| Tracked sites ranking anywhere for “deployment platforms”, US | 0 | September 2026; any position checked |
Measure
- Search visits a month, all tracked sites, worldwide
- Value
- 2,671,923
- Period and basis
- September 2026; -8.6% year on year, -14.1% month on month
- Search visits a month, United States
- Value
- 282,964
- Period and basis
- September 2026; -7.6% year on year
- US share of worldwide search visits
- Value
- 10.6%
- Period and basis
- September 2026
- Brand-name searches a month, US, all counted brands
- Value
- 533,120
- Period and basis
- September 2026; +92.9% year on year
- Brand-name searches a month, worldwide
- Value
- 5,877,290
- Period and basis
- September 2026; +118.3% year on year
- Searches a month for “deployment platforms”, US
- Value
- 70
- Period and basis
- Google Ads, 12-month average
- Searches a month for “deployment platforms”, worldwide
- Value
- 390
- Period and basis
- Google Ads, 12-month average
- Referring domains, all tracked sites
- Value
- 261,615
- Period and basis
- September 2026; first reading, no year-on-year figure yet
- Share of worldwide visits held by the five most-visited sites
- Value
- 86.9%
- Period and basis
- September 2026
- Share held by the ten most-visited sites
- Value
- 94.6%
- Period and basis
- September 2026
- Tracked sites on Google's first page for “deployment platforms”, US
- Value
- 0
- Period and basis
- September 2026; positions 1 to 10
- Tracked sites ranking anywhere for “deployment platforms”, US
- Value
- 0
- Period and basis
- September 2026; any position checked
2How many people visited
In plain words: These sites got fewer visits from Google than a year ago (-9%), and September 2026 was a weaker month than August 2026 (-14%). Vercel lost more visits on its own than the whole market lost in a year. Without it, visits would be up 27.1% on a year ago instead of down 8.6%. Vercel made most of the move in September 2026: it lost 301,227 of the market's 438,124 visits; without it, visits to the other sites fell 6.7% on August 2026.
WorldVisits a month to deployment platform sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 9% below a year ago, and 14% below the August 2026 high. One site winning or losing a ranking can swing a single month a lot.
3How many people went looking
People typed a site’s name into Google 93% more often than a year ago (+93%). That is the loyalty number: nobody types a name by accident.
USSearches a month for the site names, United States
US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.
Miles explains
Name searches are the number I trust most. They are up 93%, and nobody types a site’s name by accident, so this shows more people coming back on purpose.
4Where the visitors live
About 11 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 895,686 | 73.7% |
| Brazil | 85,559 | 7% |
| United Kingdom | 78,987 | 6.5% |
| Canada | 65,715 | 5.4% |
| France | 36,944 | 3% |
| Germany | 33,512 | 2.8% |
| Australia | 18,100 | 1.5% |
Country
- India
- Search visits a month
- 895,686
- Share of the measured countries
- 73.7%
- Brazil
- Search visits a month
- 85,559
- Share of the measured countries
- 7%
- United Kingdom
- Search visits a month
- 78,987
- Share of the measured countries
- 6.5%
- Canada
- Search visits a month
- 65,715
- Share of the measured countries
- 5.4%
- France
- Search visits a month
- 36,944
- Share of the measured countries
- 3%
- Germany
- Search visits a month
- 33,512
- Share of the measured countries
- 2.8%
- Australia
- Search visits a month
- 18,100
- Share of the measured countries
- 1.5%
Source: DataForSEO, September 2026.
Miles explains
The US is the biggest single market, but only about 11 in every 100 visits. India alone is 73.7% of the countries measured outside it.
5The most-visited sites
Vercel gets the most visits, Netlify is the name people search for most, and no tracked site ranks on Google for “deployment platforms”. The five most-visited sites take 86.9% of all visits.
| By worldwide search visits | Visits a month |
|---|---|
 Vercel | 770,488 |
 Netlify | 652,080 |
 Render | 403,459 |
 Railway | 369,546 |
 Back4app | 126,171 |
 Heroku | 82,129 |
 Modal | 51,007 |
 Northflank | 29,302 |
 Coolify | 23,480 |
 Elestio | 20,125 |
By worldwide search visits
- Vercel
- Visits a month
- 770,488
- Netlify
- Visits a month
- 652,080
- Render
- Visits a month
- 403,459
- Railway
- Visits a month
- 369,546
- Back4app
- Visits a month
- 126,171
- Heroku
- Visits a month
- 82,129
- Modal
- Visits a month
- 51,007
- Northflank
- Visits a month
- 29,302
- Coolify
- Visits a month
- 23,480
- Elestio
- Visits a month
- 20,125
| By US brand-name searches | Searches a month |
|---|---|
| Netlify | 246,000 |
| Vercel | 246,000 |
| Heroku | 12,100 |
| Coolify | 6,600 |
| Modal | 3,600 |
 Fly.io | 2,900 |
| Railway | 1,900 |
 Dokploy | 1,600 |
 Koyeb | 1,600 |
| Northflank | 1,300 |
By US brand-name searches
- Netlify
- Searches a month
- 246,000
- Vercel
- Searches a month
- 246,000
- Heroku
- Searches a month
- 12,100
- Coolify
- Searches a month
- 6,600
- Modal
- Searches a month
- 3,600
- Fly.io
- Searches a month
- 2,900
- Railway
- Searches a month
- 1,900
- Dokploy
- Searches a month
- 1,600
- Koyeb
- Searches a month
- 1,600
- Northflank
- Searches a month
- 1,300
Miles explains
The five most-visited sites take 86.9% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.
6Who grew and who shrank
The fastest grower in a year was Encore Cloud (+214%); the steepest fall was at Porter (-73%). Big swings are usually one site winning or losing one Google ranking.
| Growing | A year ago | Now | Change |
|---|---|---|---|
 Encore Cloud | 5,763 | 18,066 | +214% |
| Northflank | 11,299 | 29,302 | +159% |
| Railway | 215,583 | 369,546 | +71% |
| Render | 248,574 | 403,459 | +62% |
| Netlify | 441,455 | 652,080 | +48% |
| Elestio | 14,887 | 20,125 | +35% |
 Surge | 16,160 | 19,849 | +23% |
| Koyeb | 5,245 | 6,321 | +21% |
Growing
- Encore Cloud
- A year ago
- 5,763
- Now
- 18,066
- Change
- +214%
- Northflank
- A year ago
- 11,299
- Now
- 29,302
- Change
- +159%
- Railway
- A year ago
- 215,583
- Now
- 369,546
- Change
- +71%
- Render
- A year ago
- 248,574
- Now
- 403,459
- Change
- +62%
- Netlify
- A year ago
- 441,455
- Now
- 652,080
- Change
- +48%
- Elestio
- A year ago
- 14,887
- Now
- 20,125
- Change
- +35%
- Surge
- A year ago
- 16,160
- Now
- 19,849
- Change
- +23%
- Koyeb
- A year ago
- 5,245
- Now
- 6,321
- Change
- +21%
| Declining | A year ago | Now | Change |
|---|---|---|---|
 Porter | 10,021 | 2,679 | -73% |
| Heroku | 228,084 | 82,129 | -64% |
| Fly.io | 36,989 | 17,946 | -52% |
| Vercel | 1,428,882 | 770,488 | -46% |
 Easypanel | 15,122 | 9,378 | -38% |
 Leapcell | 20,137 | 13,923 | -31% |
| Coolify | 28,675 | 23,480 | -18% |
Declining
- Porter
- A year ago
- 10,021
- Now
- 2,679
- Change
- -73%
- Heroku
- A year ago
- 228,084
- Now
- 82,129
- Change
- -64%
- Fly.io
- A year ago
- 36,989
- Now
- 17,946
- Change
- -52%
- Vercel
- A year ago
- 1,428,882
- Now
- 770,488
- Change
- -46%
- Easypanel
- A year ago
- 15,122
- Now
- 9,378
- Change
- -38%
- Leapcell
- A year ago
- 20,137
- Now
- 13,923
- Change
- -31%
- Coolify
- A year ago
- 28,675
- Now
- 23,480
- Change
- -18%
Worldwide search visits, September 2026 against a year earlier; sites with at least 5,000 visits a year ago.