AI video generator market, September 2026
Miles FosterOwner and tester, RankDude
The market▼ Shrinkingbut name searches are up 9.8% on a year ago
- Visits, year on year
- -18%
- Visits vs August 2026
- -6.2%
- Name searches, year on year
- +9.8%
Every month I measure Google visits to the 49 AI video generator sites I track, and how often people search for them by name. In September 2026 they got about 22 million visits, 18% fewer than a year ago and 6% fewer than in August 2026.
Below: who grew fastest (one site is up 729% in a year), who sits highest on Google, where the visitors live and what comes next.
Data from DataForSEO, Tranco, Chrome UX Report, Ahrefs and SerpApi · not a ranking
AI video generator market: the key numbers for September 2026
Four numbers for September 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.
- The tracked sites got 22,209,423 visits from Google in September 2026, 18% fewer than a year ago and 6% fewer than in August 2026.
- “ai video generator” gets about 246,000 US searches a month. People searched the site names 1,313,930 times in the US in September 2026, 10% more often than a year ago.
- 4 tracked sites are on Google’s first page for “ai video generator”; the highest is Higgsfield at position 1. invideo is the most-visited site.
- 7% of visits came from the US (5.4% a year ago), then India, Brazil and Canada. The five most-visited sites took 51.1% of all visits.
1How many visits
In plain words: These sites got fewer visits from Google than a year ago (-18%), and September 2026 was a weaker month than August 2026 (-6%).
- Visits, September 2026
- 22,209,423 (-17.7% on a year ago, -6.2% on August 2026)
- US visits
- 1,557,250 (+6.2% on a year ago)
- 24-month peak
- 29,116,376 in February 2026
WorldVisits a month to AI video generator sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 18% below a year ago, and 24% below the February 2026 high. One site winning or losing a ranking can swing a single month a lot.
2How many people went looking
People typed a site’s name into Google 10% more often than a year ago (+10%). That is the loyalty number, because nobody types a name by accident.
- Searches for "ai video generator"
- 246,000 a month in the US, 1,500,000 worldwide (12-month average)
- Name searches, September 2026
- 1,313,930 in the US (+9.8% on a year ago), 15,015,610 worldwide
USSearches a month for "ai video generator", United States
Source: Google Ads via DataForSEO.
USSearches a month for the site names, United States
Source: Google Ads via DataForSEO, to September 2026.
| Most searched by name, US | Searches a month |
|---|---|
 Higgsfield | 368,000 |
 D-ID | 201,000 |
 HeyGen | 201,000 |
 Kling AI | 135,000 |
 Runway | 60,500 |
 Synthesia | 60,500 |
 invideo | 40,500 |
 PixVerse | 40,500 |
Most searched by name, US
- Higgsfield
- Searches a month
- 368,000
- D-ID
- Searches a month
- 201,000
- HeyGen
- Searches a month
- 201,000
- Kling AI
- Searches a month
- 135,000
- Runway
- Searches a month
- 60,500
- Synthesia
- Searches a month
- 60,500
- invideo
- Searches a month
- 40,500
- PixVerse
- Searches a month
- 40,500
Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.
Rising next to the term on Google Trends: “vivideo ai video generator” and “seedance ai video generator”.
Miles explains
Name searches are the number I trust most. They are up 10%, and nobody types a site’s name by accident, so this shows more people coming back on purpose.
3Who is on Google's first page
4 tracked sites are on Google’s first page for “ai video generator”, and Higgsfield holds the first position. Being on that page is the biggest single thing that decides how many visits a site gets.
Ordered by US Google position for “ai video generator”, then Tranco rank. A measured order, not a ranking.
| Site | Google US | Tranco | Move in 37 days | Search visits |
|---|---|---|---|---|
| Higgsfield | 1 | 4,400 | ▲ 161 | 2,156,557 |
| invideo | 2 | 13,551 | ▼ 89 | 3,000,195 |
| Runway | 4 | 12,503 | ▲ 1,489 | 1,309,557 |
| Kling AI | 6 | 12,394 | ▲ 5,633 | 2,112,351 |
| HeyGen | 15 | 13,585 | ▲ 98 | 1,175,712 |
 Fliki | 16 | 52,804 | ▼ 10,830 | 116,782 |
| Synthesia | – | 10,650 | ▼ 290 | 335,037 |
 Luma Dream Machine | – | 23,265 | ▲ 703 | 561,891 |
| PixVerse | – | 23,900 | ▲ 720 | 2,240,993 |
 Hailuo AI | – | 24,551 | ▲ 410 | 770,573 |
 Animoto | – | 25,467 | ▼ 596 | 87,698 |
 Pika | – | 27,959 | ▲ 56 | 430,472 |
 Pollo AI | – | 32,104 | ▼ 346 | 1,184,295 |
 Pictory | – | 37,753 | ▼ 2 | 212,194 |
 Magic Hour | – | 42,973 | ▲ 2,636 | 1,840,316 |
Site
- Higgsfield
- Google US
- 1
- Tranco
- 4,400
- Move in 37 days
- ▲ 161
- Search visits
- 2,156,557
- invideo
- Google US
- 2
- Tranco
- 13,551
- Move in 37 days
- ▼ 89
- Search visits
- 3,000,195
- Runway
- Google US
- 4
- Tranco
- 12,503
- Move in 37 days
- ▲ 1,489
- Search visits
- 1,309,557
- Kling AI
- Google US
- 6
- Tranco
- 12,394
- Move in 37 days
- ▲ 5,633
- Search visits
- 2,112,351
- HeyGen
- Google US
- 15
- Tranco
- 13,585
- Move in 37 days
- ▲ 98
- Search visits
- 1,175,712
- Fliki
- Google US
- 16
- Tranco
- 52,804
- Move in 37 days
- ▼ 10,830
- Search visits
- 116,782
- Synthesia
- Google US
- –
- Tranco
- 10,650
- Move in 37 days
- ▼ 290
- Search visits
- 335,037
- Luma Dream Machine
- Google US
- –
- Tranco
- 23,265
- Move in 37 days
- ▲ 703
- Search visits
- 561,891
- PixVerse
- Google US
- –
- Tranco
- 23,900
- Move in 37 days
- ▲ 720
- Search visits
- 2,240,993
- Hailuo AI
- Google US
- –
- Tranco
- 24,551
- Move in 37 days
- ▲ 410
- Search visits
- 770,573
- Animoto
- Google US
- –
- Tranco
- 25,467
- Move in 37 days
- ▼ 596
- Search visits
- 87,698
- Pika
- Google US
- –
- Tranco
- 27,959
- Move in 37 days
- ▲ 56
- Search visits
- 430,472
- Pollo AI
- Google US
- –
- Tranco
- 32,104
- Move in 37 days
- ▼ 346
- Search visits
- 1,184,295
- Pictory
- Google US
- –
- Tranco
- 37,753
- Move in 37 days
- ▼ 2
- Search visits
- 212,194
- Magic Hour
- Google US
- –
- Tranco
- 42,973
- Move in 37 days
- ▲ 2,636
- Search visits
- 1,840,316
Source: DataForSEO (US Google positions) and Tranco, September 2026. First 15 of 49 sites shown.
Miles explains
No tracked site sits high on Google for “ai video generator”, so most visits here come from people who already know the names.
4Who grew, who faded
Biggest gain in September 2026: Magic Hour (+21%); biggest loss: Morph Studio (-56%). Year-on-year growers are on the demand page.
Biggest moves in September 2026
| Up this month | Aug 26 | Sep 26 | Change |
|---|---|---|---|
| Magic Hour | 1,522,683 | 1,840,316 | +20.9% |
 DomoAI | 420,279 | 506,229 | +20.5% |
 Colossyan | 6,581 | 7,474 | +13.6% |
 Neural Frames | 42,772 | 48,601 | +13.6% |
| PixVerse | 2,012,639 | 2,240,993 | +11.3% |
 Genmo | 44,477 | 48,791 | +9.7% |
Up this month
- Magic Hour
- Aug 26
- 1,522,683
- Sep 26
- 1,840,316
- Change
- +20.9%
- DomoAI
- Aug 26
- 420,279
- Sep 26
- 506,229
- Change
- +20.5%
- Colossyan
- Aug 26
- 6,581
- Sep 26
- 7,474
- Change
- +13.6%
- Neural Frames
- Aug 26
- 42,772
- Sep 26
- 48,601
- Change
- +13.6%
- PixVerse
- Aug 26
- 2,012,639
- Sep 26
- 2,240,993
- Change
- +11.3%
- Genmo
- Aug 26
- 44,477
- Sep 26
- 48,791
- Change
- +9.7%
| Down this month | Aug 26 | Sep 26 | Change |
|---|---|---|---|
 Morph Studio | 297,477 | 130,248 | -56.2% |
 Kaiber | 44,748 | 27,051 | -39.5% |
| Hailuo AI | 1,054,874 | 770,573 | -27.0% |
 Argil | 5,944 | 4,415 | -25.7% |
 Steve AI | 70,871 | 58,322 | -17.7% |
 AI Studios | 790,520 | 651,653 | -17.6% |
Down this month
- Morph Studio
- Aug 26
- 297,477
- Sep 26
- 130,248
- Change
- -56.2%
- Kaiber
- Aug 26
- 44,748
- Sep 26
- 27,051
- Change
- -39.5%
- Hailuo AI
- Aug 26
- 1,054,874
- Sep 26
- 770,573
- Change
- -27.0%
- Argil
- Aug 26
- 5,944
- Sep 26
- 4,415
- Change
- -25.7%
- Steve AI
- Aug 26
- 70,871
- Sep 26
- 58,322
- Change
- -17.7%
- AI Studios
- Aug 26
- 790,520
- Sep 26
- 651,653
- Change
- -17.6%
Brand demand, year on year
| Searched more | Sep 25 | Sep 26 | Change |
|---|---|---|---|
| Higgsfield | 74,000 | 368,000 | +397.3% |
| Runway | 33,100 | 60,500 | +82.8% |
 Crayo | 4,400 | 6,600 | +50.0% |
| Magic Hour | 12,100 | 18,100 | +49.6% |
| Kling AI | 110,000 | 135,000 | +22.7% |
| Pika | 8,100 | 9,900 | +22.2% |
Searched more
- Higgsfield
- Sep 25
- 74,000
- Sep 26
- 368,000
- Change
- +397.3%
- Runway
- Sep 25
- 33,100
- Sep 26
- 60,500
- Change
- +82.8%
- Crayo
- Sep 25
- 4,400
- Sep 26
- 6,600
- Change
- +50.0%
- Magic Hour
- Sep 25
- 12,100
- Sep 26
- 18,100
- Change
- +49.6%
- Kling AI
- Sep 25
- 110,000
- Sep 26
- 135,000
- Change
- +22.7%
- Pika
- Sep 25
- 8,100
- Sep 26
- 9,900
- Change
- +22.2%
| Searched less | Sep 25 | Sep 26 | Change |
|---|---|---|---|
| Kaiber | 6,600 | 1,000 | -84.8% |
 Lumen5 | 6,600 | 1,900 | -71.2% |
| DomoAI | 27,100 | 8,100 | -70.1% |
 JoggAI | 1,300 | 390 | -70.0% |
| Pictory | 14,800 | 5,400 | -63.5% |
| Hailuo AI | 60,500 | 22,200 | -63.3% |
Searched less
- Kaiber
- Sep 25
- 6,600
- Sep 26
- 1,000
- Change
- -84.8%
- Lumen5
- Sep 25
- 6,600
- Sep 26
- 1,900
- Change
- -71.2%
- DomoAI
- Sep 25
- 27,100
- Sep 26
- 8,100
- Change
- -70.1%
- JoggAI
- Sep 25
- 1,300
- Sep 26
- 390
- Change
- -70.0%
- Pictory
- Sep 25
- 14,800
- Sep 26
- 5,400
- Change
- -63.5%
- Hailuo AI
- Sep 25
- 60,500
- Sep 26
- 22,200
- Change
- -63.3%
Source: Google Ads via DataForSEO.
5Where the visitors live
About 7 of every 100 visits come from the United States.
- US share of visits
- 7% (5.4% a year ago)
- Largest outside the US
- India, Brazil and Canada
- US share of "ai video generator" searches
- 16%
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 7,173,360 | 82.7% |
| Brazil | 556,985 | 6.4% |
| Canada | 264,420 | 3% |
| United Kingdom | 236,035 | 2.7% |
| France | 190,958 | 2.2% |
| Germany | 185,900 | 2.1% |
| Australia | 66,998 | 0.8% |
Country
- India
- Search visits a month
- 7,173,360
- Share of the measured countries
- 82.7%
- Brazil
- Search visits a month
- 556,985
- Share of the measured countries
- 6.4%
- Canada
- Search visits a month
- 264,420
- Share of the measured countries
- 3%
- United Kingdom
- Search visits a month
- 236,035
- Share of the measured countries
- 2.7%
- France
- Search visits a month
- 190,958
- Share of the measured countries
- 2.2%
- Germany
- Search visits a month
- 185,900
- Share of the measured countries
- 2.1%
- Australia
- Search visits a month
- 66,998
- Share of the measured countries
- 0.8%
Source: DataForSEO, September 2026.
Miles explains
The US is the single biggest market, but only about 7 in every 100 visits. India alone is 82.7% of the countries I measure outside it.
6Links and ratings
Other websites link to these sites more than a year ago (+981%).
The tracked sites had 421,787 referring domains between them in September 2026, +981.4% year on year. The average Domain Rating is 69. invideo has the strongest link profile at DR 87.
| By Domain Rating (Ahrefs) | DR |
|---|---|
| invideo | 87 |
| Synthesia | 85 |
| Animoto | 84 |
| HeyGen | 84 |
| Runway | 84 |
| Higgsfield | 82 |
 Biteable | 80 |
| Kling AI | 80 |
By Domain Rating (Ahrefs)
- invideo
- DR
- 87
- Synthesia
- DR
- 85
- Animoto
- DR
- 84
- HeyGen
- DR
- 84
- Runway
- DR
- 84
- Higgsfield
- DR
- 82
- Biteable
- DR
- 80
- Kling AI
- DR
- 80
| By referring domains | Domains |
|---|---|
| invideo | 37,385 |
| Animoto | 36,698 |
| Runway | 28,604 |
| Synthesia | 27,030 |
| HeyGen | 22,175 |
| Biteable | 15,923 |
 Vyond | 14,100 |
| Lumen5 | 14,068 |
By referring domains
- invideo
- Domains
- 37,385
- Animoto
- Domains
- 36,698
- Runway
- Domains
- 28,604
- Synthesia
- Domains
- 27,030
- HeyGen
- Domains
- 22,175
- Biteable
- Domains
- 15,923
- Vyond
- Domains
- 14,100
- Lumen5
- Domains
- 14,068
Source: DataForSEO and Ahrefs, September 2026.