AI sales assistant industry report: the key numbers for September 2026
Four numbers for September 2026. Visits mean visits from Google search to the 11 tracked sites. Tap one for the detail below.
1Every figure in one table
| Measure | Value | Period and basis |
|---|---|---|
| Search visits a month, all tracked sites, worldwide | 243,238 | September 2026; +48.6% year on year, -8.7% month on month |
| Search visits a month, United States | 78,951 | September 2026; +41.5% year on year |
| US share of worldwide search visits | 32.5% | September 2026 |
| Brand-name searches a month, US, all counted brands | 17,910 | September 2026; +1.1% against October 2025 |
| Brand-name searches a month, worldwide | 51,520 | September 2026; -15.8% against October 2025 |
| Searches a month for “ai sales assistants”, US | 480 | Google Ads, 12-month average |
| Searches a month for “ai sales assistants”, worldwide | – | not published this month; see the note under the table |
| Referring domains, all tracked sites | 38,057 | September 2026; first reading, no year-on-year figure yet |
| Share of worldwide visits held by the five most-visited sites | 91.6% | September 2026 |
| Share held by the ten most-visited sites | 100% | September 2026 |
| Tracked sites on Google's first page for “ai sales assistants”, US | 0 | September 2026; positions 1 to 10 |
| Tracked sites ranking anywhere for “ai sales assistants”, US | 0 | September 2026; any position checked |
Measure
- Search visits a month, all tracked sites, worldwide
- Value
- 243,238
- Period and basis
- September 2026; +48.6% year on year, -8.7% month on month
- Search visits a month, United States
- Value
- 78,951
- Period and basis
- September 2026; +41.5% year on year
- US share of worldwide search visits
- Value
- 32.5%
- Period and basis
- September 2026
- Brand-name searches a month, US, all counted brands
- Value
- 17,910
- Period and basis
- September 2026; +1.1% against October 2025
- Brand-name searches a month, worldwide
- Value
- 51,520
- Period and basis
- September 2026; -15.8% against October 2025
- Searches a month for “ai sales assistants”, US
- Value
- 480
- Period and basis
- Google Ads, 12-month average
- Searches a month for “ai sales assistants”, worldwide
- Value
- –
- Period and basis
- not published this month; see the note under the table
- Referring domains, all tracked sites
- Value
- 38,057
- Period and basis
- September 2026; first reading, no year-on-year figure yet
- Share of worldwide visits held by the five most-visited sites
- Value
- 91.6%
- Period and basis
- September 2026
- Share held by the ten most-visited sites
- Value
- 100%
- Period and basis
- September 2026
- Tracked sites on Google's first page for “ai sales assistants”, US
- Value
- 0
- Period and basis
- September 2026; positions 1 to 10
- Tracked sites ranking anywhere for “ai sales assistants”, US
- Value
- 0
- Period and basis
- September 2026; any position checked
Google Ads returned no worldwide figure for "ai sales assistants" this month, so only the US figure is shown.
Brand-name searches leave out Convo and Gong: the name is shared with an ordinary word or another product.
2How many people visited
In plain words: These sites got more visits from Google than a year ago (+49%), and September 2026 was a weaker month than August 2026 (-9%). Clari, which takes 55.9% of all the visits, gained more visits on its own than the whole market gained in a year. Without it, visits would be down 18.2% on a year ago instead of up 48.6%. Clari lost more visits in September 2026 (24,375) than the whole market did (23,312); without it, visits to the other sites rose 1.0% on August 2026.
WorldVisits a month to AI sales assistant sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 49% above a year ago, and 25% below the July 2026 high. One site winning or losing a ranking can swing a single month a lot.
3How many people went looking
People typed a site’s name into Google 1% more often than in October 2025 (+1%). That is the loyalty number: nobody types a name by accident.
USSearches a month for the site names, United States
US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.
Miles explains
Name searches are the number I trust most. They are about level, and nobody types a site’s name by accident, so this shows more people coming back on purpose.
4Where the visitors live
About 33 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 13,164 | 39.9% |
| United Kingdom | 8,501 | 25.7% |
| Canada | 4,738 | 14.3% |
| Australia | 3,400 | 10.3% |
| Germany | 1,577 | 4.8% |
| France | 856 | 2.6% |
| Brazil | 793 | 2.4% |
Country
- India
- Search visits a month
- 13,164
- Share of the measured countries
- 39.9%
- United Kingdom
- Search visits a month
- 8,501
- Share of the measured countries
- 25.7%
- Canada
- Search visits a month
- 4,738
- Share of the measured countries
- 14.3%
- Australia
- Search visits a month
- 3,400
- Share of the measured countries
- 10.3%
- Germany
- Search visits a month
- 1,577
- Share of the measured countries
- 4.8%
- France
- Search visits a month
- 856
- Share of the measured countries
- 2.6%
- Brazil
- Search visits a month
- 793
- Share of the measured countries
- 2.4%
Source: DataForSEO, September 2026.
Miles explains
The US is the biggest single market, but only about 33 in every 100 visits. India alone is 39.9% of the countries measured outside it.
5The most-visited sites
Clari gets the most visits, Clari is the name people search for most, and no tracked site ranks on Google for “ai sales assistants”. The five most-visited sites take 91.6% of all visits.
| By worldwide search visits | Visits a month |
|---|---|
 Clari | 135,918 |
 Gong | 59,578 |
 Avoma | 9,782 |
 Humantic AI | 8,839 |
 Sybill | 8,799 |
 Convo | 5,241 |
 Attention | 4,968 |
 Cirrus Insight | 4,831 |
 Second Nature | 4,435 |
 Lavender | 830 |
By worldwide search visits
- Clari
- Visits a month
- 135,918
- Gong
- Visits a month
- 59,578
- Avoma
- Visits a month
- 9,782
- Humantic AI
- Visits a month
- 8,839
- Sybill
- Visits a month
- 8,799
- Convo
- Visits a month
- 5,241
- Attention
- Visits a month
- 4,968
- Cirrus Insight
- Visits a month
- 4,831
- Second Nature
- Visits a month
- 4,435
- Lavender
- Visits a month
- 830
| By US brand-name searches | Searches a month |
|---|---|
| Clari | 8,100 |
| Avoma | 3,600 |
| Lavender | 3,600 |
| Cirrus Insight | 720 |
| Humantic AI | 720 |
| Second Nature | 590 |
| Sybill | 480 |
 Demodesk | 90 |
| Attention | 10 |
By US brand-name searches
- Clari
- Searches a month
- 8,100
- Avoma
- Searches a month
- 3,600
- Lavender
- Searches a month
- 3,600
- Cirrus Insight
- Searches a month
- 720
- Humantic AI
- Searches a month
- 720
- Second Nature
- Searches a month
- 590
- Sybill
- Searches a month
- 480
- Demodesk
- Searches a month
- 90
- Attention
- Searches a month
- 10
Miles explains
The five most-visited sites take 91.6% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.
6Who grew and who shrank
The fastest grower in a year was Clari (+318%); the steepest fall was at Lavender (-98%). Big swings are usually one site winning or losing one Google ranking.
| Growing | A year ago | Now | Change |
|---|---|---|---|
| Clari | 32,514 | 135,918 | +318% |
Growing
- Clari
- A year ago
- 32,514
- Now
- 135,918
- Change
- +318%
| Declining | A year ago | Now | Change |
|---|---|---|---|
| Lavender | 40,104 | 830 | -98% |
| Avoma | 12,637 | 9,782 | -23% |
| Attention | 5,224 | 4,968 | -5% |
| Gong | 62,049 | 59,578 | -4% |
Declining
- Lavender
- A year ago
- 40,104
- Now
- 830
- Change
- -98%
- Avoma
- A year ago
- 12,637
- Now
- 9,782
- Change
- -23%
- Attention
- A year ago
- 5,224
- Now
- 4,968
- Change
- -5%
- Gong
- A year ago
- 62,049
- Now
- 59,578
- Change
- -4%
Worldwide search visits, September 2026 against a year earlier; sites with at least 5,000 visits a year ago.