Is the AI sales assistant market growing or shrinking?
Miles FosterOwner and tester, RankDude
The answer▼ Shrinkingbut visits are up 39% over the last six months
- Visits, year on year, without Clari
- -18%
- Visits, last six months
- +39%
- Name searches vs October 2025
- +1.1%
Every month I add up the Google visits to the 11 AI sales assistant sites I track (DataForSEO estimates) and how often people in the US search for them by name (Google Ads). In September 2026 they got about 243,238 visits. Much of the year’s change is one site, Clari; without it, visits are down 18% on a year ago.
The total hides very different stories: one site grew 318% in a year while another lost 98% of its visits. See who grew and who shrank, the visits month by month and the name searches, plus what I expect for October 2026.
AI sales assistant market demand: key numbers, September 2026
Four numbers for September 2026. Visits mean visits from Google search to the 11 tracked sites. Tap one for the detail below.
- Visits from Google243Kvisits+49% vs a year ago
- Name searches, US17.9Ksearches+1% vs October 2025
- Top five sites91.6%of visitsfastest grower: Clari
- Expected in October248Kvisitslikely 199K to 297K
- The AI sales assistant market is shrinking as of September 2026, but visits are up 39% over the last six months.
- The 11 AI sales assistant sites RankDude tracks got 243,238 visits from Google search in September 2026, 49% more visits than in September 2025, or 18% fewer without Clari.
- People in the US searched Google for these sites by name 17,910 times in September 2026, about the same as in October 2025.
- The five most-visited AI sales assistant sites get 91.6% of all visits.
- Fastest-growing AI sales assistant site over the year: Clari, +318% (32.5K to 136K visits a month).
- Steepest fall over the year: Lavender, -98% (40.1K to 830 visits a month).
- Forecast for October 2026: about 248K visits, likely between 199K and 297K.
Source: DataForSEO visit estimates and Google Ads search data, published 15 October 2026 by RankDude.
1.Are more people visiting AI sales assistant sites than a year ago?
Up 49% on a year ago; down 9% on August 2026
Only because of Clari. The 11 tracked AI sales assistant sites got 243,238 visits from Google search in September 2026. That is 49% more visits than in September 2025, or 18% fewer without Clari, and 9% fewer visits than in August 2026.
The highest month of the last two years was July 2026, with 325,002 visits; September 2026 is 25% below it. In the US, visits were 78,951, up 42% on a year ago.
WorldVisits a month to AI sales assistant sites, worldwide, two years
Source: DataForSEO, Google search visits, all tracked sites.
Worldwide, this month
243K
+48.6% on a year ago
United States, this month
79.0K
+41.5% on a year ago
Two-year high
325K
July 2026
US share of visits
32.5%
of worldwide visits
Miles explains
More visits than a year ago means new people are still finding AI sales assistant sites through Google. Most of that growth is one site, Clari; without it, visits are down 18% on a year ago.
2.Are people searching for AI sales assistant sites by name?
About level with October 2025 (+1%); 17.9K name searches a month in the US
About as many as before. People in the US searched Google for the names of the counted AI sales assistant sites 17,910 times in September 2026, about the same as in October 2025. Someone who searches a site’s name already knows it, so this is the clearest sign of people coming back on purpose. The term “ai sales assistants” itself gets about 480 US searches a month (Google Ads, 12-month average).
USName searches a month for AI sales assistant sites, US
Source: Google Ads via DataForSEO, to September 2026.
USMost searched AI sales assistant sites by name, searches a month
Clari8.1K a month
Avoma3.6K a month
Lavender3.6K a month
Cirrus Insight720 a month
Humantic AI720 a month
Second Nature590 a month
Miles explains
Name searches are level, so the regular users are still there.
3.Which AI sales assistant sites grew, and which shrank?
The five most-visited sites hold 91.6% of all visits; the ten most-visited hold 100%
The five most-visited AI sales assistant sites get 91.6% of all visits, so one of them winning or losing a big Google ranking moves the whole total. Fastest grower over the year: Clari, from 32,514 to 135,918 visits (+318%). Steepest fall: Lavender, from 40,104 to 830 visits (-98%).
Growing fastest, year on year
- Clari136K visits+318%
Falling fastest, year on year
- Lavender830 visits-98%
- Avoma9.8K visits-23%
Attention5.0K visits-5%
Gong59.6K visits-4%
Source: DataForSEO. Sites with 5,000+ visits a year ago.