AI marketing automation industry report: the key numbers for September 2026
Four numbers for September 2026. Visits mean visits from Google search to the 20 tracked sites. Tap one for the detail below.
1Every figure in one table
| Measure | Value | Period and basis |
|---|---|---|
| Search visits a month, all tracked sites, worldwide | 5,818,784 | September 2026; +33.9% year on year, -1.9% month on month |
| Search visits a month, United States | 953,600 | September 2026; +7.0% year on year |
| US share of worldwide search visits | 16.4% | September 2026 |
| Brand-name searches a month, US, all counted brands | 799,160 | September 2026; -15.6% against October 2025 |
| Brand-name searches a month, worldwide | 3,045,800 | September 2026; -1.0% against October 2025 |
| Searches a month for “ai marketing automation”, US | 480 | Google Ads, 12-month average |
| Searches a month for “ai marketing automation”, worldwide | 1,600 | Google Ads, 12-month average |
| Referring domains, all tracked sites | 1,045,378 | September 2026; first reading, no year-on-year figure yet |
| Share of worldwide visits held by the five most-visited sites | 94.3% | September 2026 |
| Share held by the ten most-visited sites | 98.1% | September 2026 |
| Tracked sites on Google's first page for “ai marketing automation”, US | 3 | September 2026; positions 1 to 10 |
| Tracked sites ranking anywhere for “ai marketing automation”, US | 3 | September 2026; any position checked |
Measure
- Search visits a month, all tracked sites, worldwide
- Value
- 5,818,784
- Period and basis
- September 2026; +33.9% year on year, -1.9% month on month
- Search visits a month, United States
- Value
- 953,600
- Period and basis
- September 2026; +7.0% year on year
- US share of worldwide search visits
- Value
- 16.4%
- Period and basis
- September 2026
- Brand-name searches a month, US, all counted brands
- Value
- 799,160
- Period and basis
- September 2026; -15.6% against October 2025
- Brand-name searches a month, worldwide
- Value
- 3,045,800
- Period and basis
- September 2026; -1.0% against October 2025
- Searches a month for “ai marketing automation”, US
- Value
- 480
- Period and basis
- Google Ads, 12-month average
- Searches a month for “ai marketing automation”, worldwide
- Value
- 1,600
- Period and basis
- Google Ads, 12-month average
- Referring domains, all tracked sites
- Value
- 1,045,378
- Period and basis
- September 2026; first reading, no year-on-year figure yet
- Share of worldwide visits held by the five most-visited sites
- Value
- 94.3%
- Period and basis
- September 2026
- Share held by the ten most-visited sites
- Value
- 98.1%
- Period and basis
- September 2026
- Tracked sites on Google's first page for “ai marketing automation”, US
- Value
- 3
- Period and basis
- September 2026; positions 1 to 10
- Tracked sites ranking anywhere for “ai marketing automation”, US
- Value
- 3
- Period and basis
- September 2026; any position checked
Brand-name searches leave out Attentive, Blueshift, Braze, Iterable and Tofu: the name is shared with an ordinary word or another product.
2How many people visited
In plain words: These sites got more visits from Google than a year ago (+34%), and September 2026 was about the same as August 2026 (-2%). Brevo, which takes 52.3% of all the visits, gained more visits on its own than the whole market gained in a year. Without it, visits would be down 26.7% on a year ago instead of up 33.9%.
WorldVisits a month to AI marketing automation sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 34% above a year ago, and 49% below the October 2024 high. One site winning or losing a ranking can swing a single month a lot.
3How many people went looking
People typed a site’s name into Google 16% less often than in October 2025 (-16%). That is the loyalty number: nobody types a name by accident.
USSearches a month for the site names, United States
US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.
Miles explains
Name searches are the number I trust most. They are down 16%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.
4Where the visitors live
About 16 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 359,083 | 42.9% |
| Canada | 124,960 | 14.9% |
| Brazil | 99,942 | 12% |
| United Kingdom | 99,849 | 11.9% |
| France | 56,551 | 6.8% |
| Germany | 54,670 | 6.5% |
| Australia | 41,085 | 4.9% |
Country
- India
- Search visits a month
- 359,083
- Share of the measured countries
- 42.9%
- Canada
- Search visits a month
- 124,960
- Share of the measured countries
- 14.9%
- Brazil
- Search visits a month
- 99,942
- Share of the measured countries
- 12%
- United Kingdom
- Search visits a month
- 99,849
- Share of the measured countries
- 11.9%
- France
- Search visits a month
- 56,551
- Share of the measured countries
- 6.8%
- Germany
- Search visits a month
- 54,670
- Share of the measured countries
- 6.5%
- Australia
- Search visits a month
- 41,085
- Share of the measured countries
- 4.9%
Source: DataForSEO, September 2026.
Miles explains
The US is the biggest single market, but only about 16 in every 100 visits. India alone is 42.9% of the countries measured outside it.
5The most-visited sites
Brevo gets the most visits, Mailchimp is the name people search for most, and Braze is the highest-placed tracked site on Google for “ai marketing automation”, at position 4. The five most-visited sites take 94.3% of all visits.
| By worldwide search visits | Visits a month |
|---|---|
| 3,040,826 | |
| 1,569,217 | |
| 577,898 | |
| 193,609 | |
| 103,468 | |
| 85,221 | |
| 38,873 | |
| 37,925 | |
| 36,004 | |
| 26,261 |
By worldwide search visits
Brevo- Visits a month
- 3,040,826
Mailchimp- Visits a month
- 1,569,217
Constant Contact- Visits a month
- 577,898
Klaviyo- Visits a month
- 193,609
ActiveCampaign- Visits a month
- 103,468
GetResponse- Visits a month
- 85,221
Insider One- Visits a month
- 38,873
Braze- Visits a month
- 37,925
Omnisend- Visits a month
- 36,004
MoEngage- Visits a month
- 26,261
| By US brand-name searches | Searches a month |
|---|---|
| 368,000 | |
| 246,000 | |
| 90,500 | |
| 49,500 | |
| 14,800 | |
| 9,900 | |
| 5,400 | |
| 4,400 | |
| 2,900 | |
| 1,600 |
By US brand-name searches
Mailchimp- Searches a month
- 368,000
Constant Contact- Searches a month
- 246,000
Klaviyo- Searches a month
- 90,500
Brevo- Searches a month
- 49,500
ActiveCampaign- Searches a month
- 14,800
Omnisend- Searches a month
- 9,900
Keap- Searches a month
- 5,400
GetResponse- Searches a month
- 4,400
Customer.io- Searches a month
- 2,900
Blaze- Searches a month
- 1,600
Miles explains
The five most-visited sites take 94.3% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.
6Who grew and who shrank
The fastest grower in a year was Brevo (+449%); the steepest fall was at Drip (-86%). Big swings are usually one site winning or losing one Google ranking.
| Growing | A year ago | Now | Change |
|---|---|---|---|
| 553,758 | 3,040,826 | +449% | |
| 142,439 | 193,609 | +36% | |
| 19,652 | 25,121 | +28% | |
| 23,465 | 26,261 | +12% | |
| 568,039 | 577,898 | +2% |
Growing
Brevo- A year ago
- 553,758
- Now
- 3,040,826
- Change
- +449%
Klaviyo- A year ago
- 142,439
- Now
- 193,609
- Change
- +36%
Customer.io- A year ago
- 19,652
- Now
- 25,121
- Change
- +28%
MoEngage- A year ago
- 23,465
- Now
- 26,261
- Change
- +12%
Constant Contact- A year ago
- 568,039
- Now
- 577,898
- Change
- +2%
| Declining | A year ago | Now | Change |
|---|---|---|---|
| 44,471 | 6,373 | -86% | |
| 131,284 | 36,004 | -73% | |
| 66,647 | 20,795 | -69% | |
| 33,288 | 13,320 | -60% | |
| 38,959 | 16,403 | -58% | |
| 31,070 | 14,633 | -53% | |
| 2,378,103 | 1,569,217 | -34% | |
| 128,813 | 85,221 | -34% |
Declining
Drip- A year ago
- 44,471
- Now
- 6,373
- Change
- -86%
Omnisend- A year ago
- 131,284
- Now
- 36,004
- Change
- -73%
Keap- A year ago
- 66,647
- Now
- 20,795
- Change
- -69%
Blaze- A year ago
- 33,288
- Now
- 13,320
- Change
- -60%
Iterable- A year ago
- 38,959
- Now
- 16,403
- Change
- -58%
Attentive- A year ago
- 31,070
- Now
- 14,633
- Change
- -53%
Mailchimp- A year ago
- 2,378,103
- Now
- 1,569,217
- Change
- -34%
GetResponse- A year ago
- 128,813
- Now
- 85,221
- Change
- -34%
Worldwide search visits, September 2026 against a year earlier; sites with at least 5,000 visits a year ago.
