Deployment platform market, October 2026
Miles FosterOwner and tester, RankDude
The market▲ Growingbut visits are down 11% since August 2026
- Visits, year on year, without Vercel
- +26%
- Visits vs September 2026
- +3.3%
- Name searches vs October 2025
- +88%
Every month I measure Google visits to the 43 deployment platform sites I track, and how often people search for them by name. In October 2026 they got about 2.8 million visits, 7% fewer than a year ago but 3% more than in September 2026.
Below: who grew fastest (one site is up 124% in a year), who sits highest on Google, where the visitors live and what comes next.
Data from DataForSEO, Tranco, Chrome UX Report, Ahrefs and SerpApi · not a ranking
Deployment platform market: the key numbers for October 2026
Four numbers for October 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.
- The tracked sites got 2,759,358 visits from Google in October 2026, 7% fewer than a year ago and 3% more than in September 2026. Vercel lost more visits on its own than the whole market lost in a year. Without it, visits would be up 25.8% on a year ago instead of down 7.4%.
- “deployment platforms” gets about 70 US searches a month. People searched the site names 533,120 times in the US in September 2026, 88% more often than in October 2025.
- 1 tracked site is on Google’s first page for “deployment platforms”; the highest is Netlify at position 8. Vercel is the most-visited site.
- 10.4% of visits came from the US (10.4% a year ago), then India, Brazil and United Kingdom. The five most-visited sites took 87.9% of all visits.
1How many visits
In plain words: These sites got fewer visits from Google than a year ago (-7%), and October 2026 was a better month than September 2026 (+3%). Vercel lost more visits on its own than the whole market lost in a year. Without it, visits would be up 25.8% on a year ago instead of down 7.4%.
- Visits, October 2026
- 2,759,358 (-7.4% on a year ago, +3.3% on September 2026)
- US visits
- 287,230 (-7.7% on a year ago)
- 24-month peak
- 3,110,047 in August 2026
WorldVisits a month to deployment platform sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 7% below a year ago, and 11% below the August 2026 high. One site winning or losing a ranking can swing a single month a lot.
2How many people went looking
People typed a site’s name into Google 88% more often than in October 2025 (+88%). That is the loyalty number, because nobody types a name by accident.
- Searches for "deployment platforms"
- 70 a month in the US, 390 worldwide (12-month average)
- Name searches, September 2026
- 533,120 in the US (+88.1% since October 2025), 5,877,290 worldwide
USSearches a month for "deployment platforms", United States
Source: Google Ads via DataForSEO.
USSearches a month for the site names, United States
Source: Google Ads via DataForSEO, to September 2026.
| Most searched by name, US | Searches a month |
|---|---|
 Netlify | 246,000 |
 Vercel | 246,000 |
 Heroku | 12,100 |
 Coolify | 6,600 |
 Modal | 3,600 |
 Fly.io | 2,900 |
 Railway | 1,900 |
 Dokploy | 1,600 |
Most searched by name, US
- Netlify
- Searches a month
- 246,000
- Vercel
- Searches a month
- 246,000
- Heroku
- Searches a month
- 12,100
- Coolify
- Searches a month
- 6,600
- Modal
- Searches a month
- 3,600
- Fly.io
- Searches a month
- 2,900
- Railway
- Searches a month
- 1,900
- Dokploy
- Searches a month
- 1,600
Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.
Miles explains
Name searches are the number I trust most. They are up 88%, and nobody types a site’s name by accident, so this shows more people coming back on purpose.
3Who is on Google's first page
1 tracked site is on Google’s first page for “deployment platforms”; the highest-placed is Netlify, at position 8. Being on that page is the biggest single thing that decides how many visits a site gets.
Ordered by US Google position for “deployment platforms”, then Tranco rank. A measured order, not a ranking.
| Site | Google US | Tranco | Move in 25 days | Search visits |
|---|---|---|---|---|
| Netlify | 8 | 3,988 | ▲ 292 | 735,544 |
| Vercel | – | 3,055 | ▲ 81 | 769,951 |
| Heroku | – | 5,555 | ▼ 42 | 67,611 |
 Render | – | 16,364 | ▲ 732 | 472,845 |
| Railway | – | 16,754 | ▲ 337 | 369,541 |
| Fly.io | – | 26,028 | ▲ 1,728 | 27,337 |
 Surge | – | 31,446 | ▼ 1,189 | 16,637 |
| Modal | – | 33,752 | ▲ 517 | 42,366 |
 CapRover | – | 34,935 | ▼ 1,618 | 1,116 |
 Northflank | – | 53,117 | ▲ 8,846 | 28,690 |
 Upsun | – | 96,527 | ▲ 4,852 | 8,420 |
| Coolify | – | 102,073 | ▲ 7,102 | 22,728 |
 Ploi | – | 114,775 | ▲ 34,367 | 2,893 |
 Back4app | – | 123,246 | ▼ 6,936 | 76,417 |
 Zeabur | – | 174,436 | ▲ 6,446 | 11,359 |
Site
- Netlify
- Google US
- 8
- Tranco
- 3,988
- Move in 25 days
- ▲ 292
- Search visits
- 735,544
- Vercel
- Google US
- –
- Tranco
- 3,055
- Move in 25 days
- ▲ 81
- Search visits
- 769,951
- Heroku
- Google US
- –
- Tranco
- 5,555
- Move in 25 days
- ▼ 42
- Search visits
- 67,611
- Render
- Google US
- –
- Tranco
- 16,364
- Move in 25 days
- ▲ 732
- Search visits
- 472,845
- Railway
- Google US
- –
- Tranco
- 16,754
- Move in 25 days
- ▲ 337
- Search visits
- 369,541
- Fly.io
- Google US
- –
- Tranco
- 26,028
- Move in 25 days
- ▲ 1,728
- Search visits
- 27,337
- Surge
- Google US
- –
- Tranco
- 31,446
- Move in 25 days
- ▼ 1,189
- Search visits
- 16,637
- Modal
- Google US
- –
- Tranco
- 33,752
- Move in 25 days
- ▲ 517
- Search visits
- 42,366
- CapRover
- Google US
- –
- Tranco
- 34,935
- Move in 25 days
- ▼ 1,618
- Search visits
- 1,116
- Northflank
- Google US
- –
- Tranco
- 53,117
- Move in 25 days
- ▲ 8,846
- Search visits
- 28,690
- Upsun
- Google US
- –
- Tranco
- 96,527
- Move in 25 days
- ▲ 4,852
- Search visits
- 8,420
- Coolify
- Google US
- –
- Tranco
- 102,073
- Move in 25 days
- ▲ 7,102
- Search visits
- 22,728
- Ploi
- Google US
- –
- Tranco
- 114,775
- Move in 25 days
- ▲ 34,367
- Search visits
- 2,893
- Back4app
- Google US
- –
- Tranco
- 123,246
- Move in 25 days
- ▼ 6,936
- Search visits
- 76,417
- Zeabur
- Google US
- –
- Tranco
- 174,436
- Move in 25 days
- ▲ 6,446
- Search visits
- 11,359
Source: DataForSEO (US Google positions) and Tranco, October 2026. First 15 of 43 sites shown.
Miles explains
No tracked site sits high on Google for “deployment platforms”, so most visits here come from people who already know the names.
4Who grew, who faded
Biggest gain in October 2026: Fly.io (+52%); biggest loss: Back4app (-39%). Year-on-year growers are on the demand page.
Biggest moves in October 2026
| Up this month | Sep 26 | Oct 26 | Change |
|---|---|---|---|
| Fly.io | 17,946 | 27,337 | +52.3% |
 Leapcell | 13,923 | 17,847 | +28.2% |
| Render | 403,459 | 472,845 | +17.2% |
| Zeabur | 9,783 | 11,359 | +16.1% |
| Netlify | 652,080 | 735,544 | +12.8% |
 Clever Cloud | 13,728 | 14,237 | +3.7% |
Up this month
- Fly.io
- Sep 26
- 17,946
- Oct 26
- 27,337
- Change
- +52.3%
- Leapcell
- Sep 26
- 13,923
- Oct 26
- 17,847
- Change
- +28.2%
- Render
- Sep 26
- 403,459
- Oct 26
- 472,845
- Change
- +17.2%
- Zeabur
- Sep 26
- 9,783
- Oct 26
- 11,359
- Change
- +16.1%
- Netlify
- Sep 26
- 652,080
- Oct 26
- 735,544
- Change
- +12.8%
- Clever Cloud
- Sep 26
- 13,728
- Oct 26
- 14,237
- Change
- +3.7%
| Down this month | Sep 26 | Oct 26 | Change |
|---|---|---|---|
| Back4app | 126,171 | 76,417 | -39.4% |
 Koyeb | 6,321 | 5,088 | -19.5% |
| Heroku | 82,129 | 67,611 | -17.7% |
| Modal | 51,007 | 42,366 | -16.9% |
| Surge | 19,849 | 16,637 | -16.2% |
 Elestio | 20,125 | 18,216 | -9.5% |
Down this month
- Back4app
- Sep 26
- 126,171
- Oct 26
- 76,417
- Change
- -39.4%
- Koyeb
- Sep 26
- 6,321
- Oct 26
- 5,088
- Change
- -19.5%
- Heroku
- Sep 26
- 82,129
- Oct 26
- 67,611
- Change
- -17.7%
- Modal
- Sep 26
- 51,007
- Oct 26
- 42,366
- Change
- -16.9%
- Surge
- Sep 26
- 19,849
- Oct 26
- 16,637
- Change
- -16.2%
- Elestio
- Sep 26
- 20,125
- Oct 26
- 18,216
- Change
- -9.5%
Brand demand, since October 2025
| Searched more | Oct 25 | Sep 26 | Change |
|---|---|---|---|
| Netlify | 90,500 | 246,000 | +171.8% |
| Modal | 1,600 | 3,600 | +125.0% |
| Vercel | 135,000 | 246,000 | +82.2% |
| Northflank | 1,000 | 1,300 | +30.0% |
| Railway | 1,600 | 1,900 | +18.8% |
Searched more
- Netlify
- Oct 25
- 90,500
- Sep 26
- 246,000
- Change
- +171.8%
- Modal
- Oct 25
- 1,600
- Sep 26
- 3,600
- Change
- +125.0%
- Vercel
- Oct 25
- 135,000
- Sep 26
- 246,000
- Change
- +82.2%
- Northflank
- Oct 25
- 1,000
- Sep 26
- 1,300
- Change
- +30.0%
- Railway
- Oct 25
- 1,600
- Sep 26
- 1,900
- Change
- +18.8%
| Searched less | Oct 25 | Sep 26 | Change |
|---|---|---|---|
| Heroku | 27,100 | 12,100 | -55.4% |
 Dokku | 1,000 | 480 | -52.0% |
 Sevalla | 1,000 | 480 | -52.0% |
 Hatchbox | 1,600 | 880 | -45.0% |
| Dokploy | 2,400 | 1,600 | -33.3% |
| Render | 1,000 | 880 | -12.0% |
Searched less
- Heroku
- Oct 25
- 27,100
- Sep 26
- 12,100
- Change
- -55.4%
- Dokku
- Oct 25
- 1,000
- Sep 26
- 480
- Change
- -52.0%
- Sevalla
- Oct 25
- 1,000
- Sep 26
- 480
- Change
- -52.0%
- Hatchbox
- Oct 25
- 1,600
- Sep 26
- 880
- Change
- -45.0%
- Dokploy
- Oct 25
- 2,400
- Sep 26
- 1,600
- Change
- -33.3%
- Render
- Oct 25
- 1,000
- Sep 26
- 880
- Change
- -12.0%
Source: Google Ads via DataForSEO.
5Where the visitors live
About 10 of every 100 visits come from the United States.
- US share of visits
- 10.4% (10.4% a year ago)
- Largest outside the US
- India, Brazil and United Kingdom
- US share of "deployment platforms" searches
- 18%
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 895,686 | 73.7% |
| Brazil | 85,559 | 7% |
| United Kingdom | 78,987 | 6.5% |
| Canada | 65,715 | 5.4% |
| France | 36,944 | 3% |
| Germany | 33,512 | 2.8% |
| Australia | 18,100 | 1.5% |
Country
- India
- Search visits a month
- 895,686
- Share of the measured countries
- 73.7%
- Brazil
- Search visits a month
- 85,559
- Share of the measured countries
- 7%
- United Kingdom
- Search visits a month
- 78,987
- Share of the measured countries
- 6.5%
- Canada
- Search visits a month
- 65,715
- Share of the measured countries
- 5.4%
- France
- Search visits a month
- 36,944
- Share of the measured countries
- 3%
- Germany
- Search visits a month
- 33,512
- Share of the measured countries
- 2.8%
- Australia
- Search visits a month
- 18,100
- Share of the measured countries
- 1.5%
Source: DataForSEO, October 2026.
Miles explains
The US is the single biggest market, but only about 10 in every 100 visits. India alone is 73.7% of the countries I measure outside it.
6Links and ratings
The tracked sites had 224,913 referring domains between them in October 2026; this is the first reading, so there is no year-on-year figure yet. The average Domain Rating is 67. Vercel has the strongest link profile at DR 92.
| By Domain Rating (Ahrefs) | DR |
|---|---|
| Vercel | 92 |
| Netlify | 91 |
| Heroku | 88 |
| Railway | 87 |
| Render | 85 |
| Fly.io | 84 |
| Surge | 82 |
| CapRover | 81 |
By Domain Rating (Ahrefs)
- Vercel
- DR
- 92
- Netlify
- DR
- 91
- Heroku
- DR
- 88
- Railway
- DR
- 87
- Render
- DR
- 85
- Fly.io
- DR
- 84
- Surge
- DR
- 82
- CapRover
- DR
- 81
| By referring domains | Domains |
|---|---|
| Vercel | 56,508 |
| Netlify | 40,082 |
| Heroku | 30,011 |
| Fly.io | 10,412 |
| Render | 9,923 |
| Railway | 9,710 |
| Surge | 8,853 |
| Modal | 6,206 |
By referring domains
- Vercel
- Domains
- 56,508
- Netlify
- Domains
- 40,082
- Heroku
- Domains
- 30,011
- Fly.io
- Domains
- 10,412
- Render
- Domains
- 9,923
- Railway
- Domains
- 9,710
- Surge
- Domains
- 8,853
- Modal
- Domains
- 6,206
Source: DataForSEO and Ahrefs, October 2026.