AI writing tools market, October 2026
Miles FosterOwner and tester, RankDude
The marketâ–˛ Growingbut visits without ChatGPT are down 7.9% on a year ago
- Visits, year on year, without ChatGPT
- -7.9%
- Visits vs September 2026
- -3.0%
- Name searches vs October 2025
- +4.5%
Every month I measure Google visits to the 350 AI writing tools sites I track, and how often people search for them by name. In October 2026 they got about 1.6 billion visits, 71% more than a year ago but 3% fewer than in September 2026.
Below: who grew fastest (one site is up 3774% in a year), where the visitors live and what comes next.
Data from DataForSEO, Tranco, Chrome UX Report and Ahrefs · not a ranking
AI writing tools market: the key numbers for October 2026
Four numbers for October 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.
- The tracked sites got 1,557,920,122 visits from Google in October 2026, 71% more than a year ago and 3% fewer than in September 2026. ChatGPT, which takes 59% of all the visits, gained more visits on its own than the whole market gained in a year. Without it, visits would be down 7.9% on a year ago instead of up 70.7%.
- “ai writing tools” gets about 60,500 US searches a month. People searched the site names 143,804,090 times in the US in September 2026, 5% more often than in October 2025.
- No tracked site ranks on Google for “ai writing tools”. ChatGPT is the most-visited site.
- 7.7% of visits came from the US (5% a year ago), then India, Germany and Canada. The five most-visited sites took 90.2% of all visits.
1How many visits
In plain words: These sites got more visits from Google than a year ago (+71%), and October 2026 was about the same as September 2026 (-3%). ChatGPT, which takes 59% of all the visits, gained more visits on its own than the whole market gained in a year. Without it, visits would be down 7.9% on a year ago instead of up 70.7%.
- Visits, October 2026
- 1,557,920,122 (+70.7% on a year ago, -3.0% on September 2026)
- US visits
- 120,693,844 (+162.0% on a year ago)
- 24-month peak
- 1,605,296,363 in September 2026
WorldVisits a month to AI writing tools sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 71% above a year ago, and 3% below the September 2026 high. One site winning or losing a ranking can swing a single month a lot.
2How many people went looking
People typed a site’s name into Google 5% more often than in October 2025 (+5%). That is the loyalty number, because nobody types a name by accident.
- Searches for "ai writing tools"
- 60,500 a month in the US, 74,000 worldwide (12-month average)
- Name searches, September 2026
- 143,804,090 in the US (+4.5% since October 2025), 1,489,723,260 worldwide
USSearches a month for "ai writing tools", United States
Source: Google Ads via DataForSEO.
USSearches a month for the site names, United States
Source: Google Ads via DataForSEO, to September 2026.
| Most searched by name, US | Searches a month |
|---|---|
 ChatGPT | 124,000,000 |
 Claude | 9,140,000 |
 Grammarly | 2,740,000 |
 GrammarCheck | 1,220,000 |
 GPTZero | 550,000 |
 Turnitin | 450,000 |
 ZeroGPT | 450,000 |
 Otter | 450,000 |
Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.
Miles explains
Name searches are the number I trust most. They are up 5%, and nobody types a site’s name by accident, so this shows more people coming back on purpose.
3Who is on Google's first page
No tracked site is on Google’s first page for “ai writing tools”. Being on that page is the biggest single thing that decides how many visits a site gets.
Ordered by US Google position for “ai writing tools”, then Tranco rank. A measured order, not a ranking.
| Site | Google US | Tranco | Move in 41 days | Search visits |
|---|---|---|---|---|
| ChatGPT | – | 112 | ▼ 37 | 918,686,520 |
 Webex | – | 144 | ▲ 27 | 651,430 |
 HubSpot | – | 260 | ▲ 3 | 2,147,457 |
| Grammarly | – | 323 | ▲ 244 | 21,845,704 |
 Papago | – | 344 | ▲ 10 | 155,275,559 |
 Yandex Translate | – | 407 | ▼ 18 | 84,698,805 |
| Claude | – | 417 | ▲ 21 | 28,705,332 |
 Jotform | – | 654 | ▼ 4 | 2,158,101 |
 DeepL Write | – | 758 | ▲ 72 | 218,325,421 |
 Ahrefs | – | 2,132 | ▼ 62 | 1,879,377 |
 Loom | – | 2,938 | ▲ 213 | 397,868 |
 Lokalise | – | 2,948 | ▲ 1,290 | 26,305 |
| Turnitin | – | 6,076 | ▼ 935 | 1,307,200 |
| ZeroGPT | – | 7,167 | ▲ 4,486 | 10,113,046 |
| Otter | – | 7,734 | ▲ 990 | 198,670 |
Site
- Google US
- –
- Tranco
- 112
- Move in 41 days
- â–Ľ 37
- Search visits
- 918,686,520
- Google US
- –
- Tranco
- 144
- Move in 41 days
- â–˛ 27
- Search visits
- 651,430
- Google US
- –
- Tranco
- 260
- Move in 41 days
- â–˛ 3
- Search visits
- 2,147,457
- Google US
- –
- Tranco
- 323
- Move in 41 days
- â–˛ 244
- Search visits
- 21,845,704
- Google US
- –
- Tranco
- 344
- Move in 41 days
- â–˛ 10
- Search visits
- 155,275,559
- Google US
- –
- Tranco
- 407
- Move in 41 days
- â–Ľ 18
- Search visits
- 84,698,805
- Google US
- –
- Tranco
- 417
- Move in 41 days
- â–˛ 21
- Search visits
- 28,705,332
- Google US
- –
- Tranco
- 654
- Move in 41 days
- â–Ľ 4
- Search visits
- 2,158,101
- Google US
- –
- Tranco
- 758
- Move in 41 days
- â–˛ 72
- Search visits
- 218,325,421
- Google US
- –
- Tranco
- 2,132
- Move in 41 days
- â–Ľ 62
- Search visits
- 1,879,377
- Google US
- –
- Tranco
- 2,938
- Move in 41 days
- â–˛ 213
- Search visits
- 397,868
- Google US
- –
- Tranco
- 2,948
- Move in 41 days
- â–˛ 1,290
- Search visits
- 26,305
- Google US
- –
- Tranco
- 6,076
- Move in 41 days
- â–Ľ 935
- Search visits
- 1,307,200
- Google US
- –
- Tranco
- 7,167
- Move in 41 days
- â–˛ 4,486
- Search visits
- 10,113,046
- Google US
- –
- Tranco
- 7,734
- Move in 41 days
- â–˛ 990
- Search visits
- 198,670
Source: DataForSEO (US Google positions) and Tranco, October 2026. First 15 of 350 sites shown.
Miles explains
No tracked site sits high on Google for “ai writing tools”, so most visits here come from people who already know the names.
4Who grew, who faded
Biggest gain in October 2026: Audio Transcriber (+116%); biggest loss: Inkforall (-92%). Year-on-year growers are on the demand page.
Biggest moves in October 2026
| Up this month | Sep 26 | Oct 26 | Change |
|---|---|---|---|
 Audio Transcriber | 73,537 | 159,141 | +116.4% |
 Paperguide | 120,029 | 204,959 | +70.8% |
 JotMe | 759,555 | 1,253,789 | +65.1% |
 WhiteSmoke | 10,418 | 16,447 | +57.9% |
 AIPRM | 54,444 | 82,374 | +51.3% |
 Temi | 5,225 | 7,707 | +47.5% |
Up this month
- Sep 26
- 73,537
- Oct 26
- 159,141
- Change
- +116.4%
- Sep 26
- 120,029
- Oct 26
- 204,959
- Change
- +70.8%
- Sep 26
- 759,555
- Oct 26
- 1,253,789
- Change
- +65.1%
- Sep 26
- 10,418
- Oct 26
- 16,447
- Change
- +57.9%
- Sep 26
- 54,444
- Oct 26
- 82,374
- Change
- +51.3%
- Sep 26
- 5,225
- Oct 26
- 7,707
- Change
- +47.5%
Brand demand, since October 2025
| Searched more | Oct 25 | Sep 26 | Change |
|---|---|---|---|
| Claude | 1,220,000 | 9,140,000 | +649.2% |
 Pangram | 27,100 | 165,000 | +508.9% |
 Wispr Flow | 18,100 | 110,000 | +507.7% |
 Lavender | 1,300 | 3,600 | +176.9% |
 GPTHuman | 1,900 | 4,400 | +131.6% |
 Toolbaz Story Generator | 1,900 | 4,400 | +131.6% |
Searched more
- Oct 25
- 1,220,000
- Sep 26
- 9,140,000
- Change
- +649.2%
- Oct 25
- 27,100
- Sep 26
- 165,000
- Change
- +508.9%
- Oct 25
- 18,100
- Sep 26
- 110,000
- Change
- +507.7%
- Oct 25
- 1,300
- Sep 26
- 3,600
- Change
- +176.9%
- Oct 25
- 1,900
- Sep 26
- 4,400
- Change
- +131.6%
- Oct 25
- 1,900
- Sep 26
- 4,400
- Change
- +131.6%
| Searched less | Oct 25 | Sep 26 | Change |
|---|---|---|---|
 Talefy | 6,600 | 880 | -86.7% |
 AIHumanizer.ai | 1,300 | 210 | -83.8% |
 Yomu AI | 1,600 | 260 | -83.7% |
 Writecream | 1,900 | 320 | -83.2% |
 HIX Bypass | 6,600 | 1,300 | -80.3% |
 Rankability | 1,600 | 320 | -80.0% |
Searched less
- Oct 25
- 6,600
- Sep 26
- 880
- Change
- -86.7%
- Oct 25
- 1,300
- Sep 26
- 210
- Change
- -83.8%
- Oct 25
- 1,600
- Sep 26
- 260
- Change
- -83.7%
- Oct 25
- 1,900
- Sep 26
- 320
- Change
- -83.2%
- Oct 25
- 6,600
- Sep 26
- 1,300
- Change
- -80.3%
- Oct 25
- 1,600
- Sep 26
- 320
- Change
- -80.0%
Source: Google Ads via DataForSEO.
5Where the visitors live
About 8 of every 100 visits come from the United States.
- US share of visits
- 7.7% (5% a year ago)
- Largest outside the US
- India, Germany and Canada
- US share of "ai writing tools" searches
- 82%
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 184,359,841 | 70.7% |
| Germany | 30,246,417 | 11.6% |
| Canada | 19,554,580 | 7.5% |
| United Kingdom | 10,234,206 | 3.9% |
| France | 6,627,688 | 2.5% |
| Brazil | 5,508,202 | 2.1% |
| Australia | 4,060,305 | 1.6% |
Country
- India
- Search visits a month
- 184,359,841
- Share of the measured countries
- 70.7%
- Germany
- Search visits a month
- 30,246,417
- Share of the measured countries
- 11.6%
- Canada
- Search visits a month
- 19,554,580
- Share of the measured countries
- 7.5%
- United Kingdom
- Search visits a month
- 10,234,206
- Share of the measured countries
- 3.9%
- France
- Search visits a month
- 6,627,688
- Share of the measured countries
- 2.5%
- Brazil
- Search visits a month
- 5,508,202
- Share of the measured countries
- 2.1%
- Australia
- Search visits a month
- 4,060,305
- Share of the measured countries
- 1.6%
Source: DataForSEO, October 2026.
Miles explains
The US is the single biggest market, but only about 8 in every 100 visits. India alone is 70.7% of the countries I measure outside it.
6Links and ratings
Other websites link to these sites more than a year ago (+33224%).
The tracked sites had 3,270,454 referring domains between them in October 2026 (340 of the 350 sites measured), +33224.4% year on year. The average Domain Rating is 55. Jotform has the strongest link profile at DR 94.
| By Domain Rating (Ahrefs) | DR |
|---|---|
| Jotform | 94 |
| Papago | 93 |
| ChatGPT | 93 |
| HubSpot | 93 |
| Claude | 92 |
| Yandex Translate | 92 |
| Webex | 91 |
| Ahrefs | 91 |
Source: DataForSEO and Ahrefs, October 2026.